WPKoders

Hide Price Button Lite for WooCommerce is the simple, fast way to require login before customers see prices on your WooCommerce store. Flip one toggle and every product price is replaced with text of your choosing (for example, “Login to see price”), and the Add to Cart button is hidden until the visitor logs in. Optionally apply the same rules to one extra user role on top of guests, so wholesale or member tiers stay protected too.
Built by <a href="https://woocommerce.com/vendor/wpkoders/" rel="nofollow ugc">WPKoders</a>, a WooCommerce Marketplace vendor. No tracking, no calls home, no account required.
<h4>Perfect for these scenarios</h4>
<ul>
<li>Wholesale and B2B stores that require customer login before showing trade prices</li>
<li>Members-only shops where prices are part of the membership benefit</li>
<li>Trade and contractor stores where retail visitors should not see cost-level pricing</li>
<li>Distributors with NDA or contract pricing on customer-specific catalogs</li>
<li>Catalog-mode storefronts that show products as a brochure without checkout</li>
<li>Consultation-driven stores where guests should reach out for a quote before seeing pricing</li>
</ul>
<h4>Key features</h4>
<ul>
<li>Hide prices for guests — single toggle, applies site-wide</li>
<li>Hide Add to Cart for guests — separate toggle so you can hide the price, the button, or both</li>
<li>Customisable replacement text shown in place of the price (e.g., “Login to see price”, “Members only”, “Contact for pricing”)</li>
<li>One additional user role can be added to the hide rule, picked from a dropdown of your non-admin roles</li>
<li>Applies everywhere WooCommerce renders a price using its standard filters — category pages, single product pages, related products, cross-sells, upsells, search results, widgets, blocks</li>
<li>Administrators are never affected so you can keep managing your shop normally</li>
<li>Compatible with the WooCommerce Cart & Checkout Blocks</li>
<li>Compatible with WooCommerce High-Performance Order Storage (HPOS)</li>
<li>Lightweight, no bloat, loads only what is needed</li>
<li>No tracking, no analytics, no external calls</li>
</ul>
<h4>How it works</h4>
<ol>
<li>Install and activate the plugin from Plugins → Add New</li>
<li>Make sure WooCommerce is installed and active</li>
<li>Go to WooCommerce → Hide Price in your WordPress admin</li>
<li>Tick Hide prices for guests and / or Hide Add to Cart button for guests</li>
<li>Set the Replacement text that customers will see in place of the price</li>
<li>Optionally pick one additional user role that should see the same restriction</li>
<li>Save changes — the settings apply immediately across your shop</li>
</ol>
Done. The rules are live on both the classic WooCommerce checkout and the new Cart & Checkout Blocks.
<h4>Upgrade to Hide Price Pro</h4>
Need more power? <a href="https://woocommerce.com/products/hide-price-button/" rel="nofollow ugc">Hide Price Pro</a> on the WooCommerce Marketplace (listed there as “Hide Price & Show Custom Button”) adds:
<ul>
<li>Per-product, per-category, or global rules — hide prices on specific items only</li>
<li>Multiple user roles or specific customers at once, not just one extra role</li>
<li>Restrict by country using WooCommerce’s geolocation</li>
<li>Replace Add to Cart with a custom button, link, or Request a Quote popup</li>
<li>Custom HTML and inline enquiry popups for lead capture</li>
<li>Multiple custom replacement messages, configured per rule</li>
<li>Conditional cart-total logic and priority-based rule ordering for advanced scenarios</li>
<li>Priority email support from the WPKoders team</li>
</ul>
<a href="https://woocommerce.com/products/hide-price-button/" rel="nofollow ugc">Upgrade to Hide Price Pro on WooCommerce.com →</a>
<h4>About WPKoders</h4>
WPKoders is a WooCommerce Marketplace vendor with a portfolio of WordPress and WooCommerce plugins for serious store owners. See all of our plugins on the <a href="https://woocommerce.com/vendor/wpkoders/" rel="nofollow ugc">WooCommerce vendor page</a> or at <a href="https://wpkoders.com" rel="nofollow ugc">wpkoders.com</a>.
<h3>External Services</h3>
This plugin does not connect to any external services and does not send any data outside of your WordPress site.
The only external links inside the plugin are:
<ul>
<li>A link to the Pro version product page on the WooCommerce Marketplace (https://woocommerce.com/products/hide-price-button/), shown in the admin sidebar and the dismissible Pro notice on the settings screen.</li>
<li>A link to the WPKoders vendor page (https://woocommerce.com/vendor/wpkoders/).</li>
</ul>
These links are only clicked by you (the site admin) and only when you choose to click them. No data is sent.
<h3>Privacy Policy</h3>
Hide Price Button Lite for WooCommerce does not collect, store, or transmit any personal data. All settings (the toggles, the replacement text, the optional extra user role) are stored locally in your WordPress database. The plugin does not use cookies, does not include analytics, and does not call home.

Hide Price Button Lite for WooCommerce

Hide WooCommerce prices and the Add to Cart button for guests or a chosen user role. Show custom replacement text. HPOS and Blocks ready.

Syed Balkhi

Rymera Web Co

Josh Kohlbach

Rymera Dev Team

🏆 Highly rated WooCommerce wholesale plugin for adding wholesale prices & managing B2B customers.
Trusted by 25k+ store owners with 500+ reviews. Helping store owners grow for over 10 years!
Adding WooCommerce Wholesale Prices plugin gives WooCommerce store owners the ability to supply specific users with wholesale pricing for their products. It’s the perfect wholesale plugin for WooCommerce B2B.
<h4>👉 Adding wholesale prices is simple:</h4>
<ol>
<li>Install & activate Wholesale Prices for WooCommerce (it’s free!)</li>
<li>Edit the product you want to enter wholesale pricing for</li>
<li>Enter the wholesale price (works with simple and variable products!)</li>
<li>Change the customer’s user role to ‘Wholesale Customer’ and they’ll see the wholesale price</li>
</ol>
Check out how easy it is to add wholesale pricing to WooCommerce:
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<h4>Key Features (Free Wholesale Plugin)</h4>
<ul>
<li>New user role “Wholesale Customer”</li>
<li>Set wholesale prices for the new user role (different prices per product) on Simple product or Variable product variations</li>
<li>Show/hide the retail price from wholesale customers</li>
<li>Private store/WooCommerce catalog mode option (hides price & add to cart until login)</li>
<li>Disable WooCommerce coupons for wholesale customers</li>
<li>Adjust the wholesale user role name & wholesale price text</li>
<li>Works with any theme</li>
<li>Works with WooCommerce CSV import/export tool</li>
<li>Multi-currency support with Aelia Currency Switcher, WPML Currency & WOOCS</li>
<li>Translatable via WPML</li>
<li>Multi-site compatible</li>
<li>🚀 Get started quickly with the <a href="https://wholesalesuiteplugin.com/kb/woocommerce-wholesale-prices-free-plugin-getting-started-guide/" rel="nofollow ugc">getting started guide!</a></li>
</ul>
Wholesale Suite can handle complex wholesale businesses – see our full range of wholesale WooCommerce extensions:
Learn more about Wholesale Suite: <a href="https://wholesalesuiteplugin.com" rel="nofollow ugc">Wholesale Suite for WooCommerce</a>
<ol>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium</a> – Premium add-on for this wholesale plugin with advanced product visibility, category & global % based pricing, quantity based pricing, tax controls, shipping & payment gateway restrictions for wholesale, minimum order amounts, multiple wholesale user role tiers, and loads more.</li>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-order-form/" rel="nofollow ugc">WooCommerce Wholesale Order Form</a> – Wholesale order form plugin for showing your whole catalog on one page, fully AJAX driven with no reloading, fast add to cart, searchable & filterable.</li>
<li><a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-lead-capture/" rel="nofollow ugc">WooCommerce Wholesale Lead Capture</a> – Wholesale registration form, advanced user approvals system, wholesale login, email templates, and more.</li>
</ol>
Want to do WooCommerce category discounts and WooCommerce tiered pricing with your wholesale customers?
Want to create a WooCommerce private store? Show or hide certain products with visibility controls? How about providing a quick wholesale order form? Wholesale registration with user approvals?
The <a href="https://wholesalesuiteplugin.com/bundle/" rel="nofollow ugc">Wholesale Suite bundle</a> includes all of these features and more.
<h4>WOOCOMMERCE WHOLESALE PRICING EXTENSION – FREE, SIMPLE & ACCURATE</h4>
No complex setups and no confusing WooCommerce dynamic pricing or WooCommerce discount rules to figure out. It’s simple plug-and-play.
Providing WooCommerce bulk discounts has never been easier for wholesale WooCommerce customer types (it adds a new user role for “Wholesale Customer”).
Wholesale Suite lets you add new wholesale WooCommerce user roles to create additional role levels for your customers. This allows you to show multiple prices per product based on the user role.
After installing the plugin, you’ll have a new user role called “Wholesale Customer”. This acts exactly like the “Customers” user role that WooCommerce adds but lets you distinguish your wholesale customers.
In your Product Edit screen you’ll find a new wholesale pricing box. This lets you enter wholesale prices for the Wholesale Customer user role, effectively giving them a wholesale discount based on their user role for the product.
To activate wholesale capabilities for your customers simply change their WordPress user account to the new wholesale user role and they will receive the wholesale pricing when they login. It’s very simple and the plugin takes care of the rest!
If you want multiple WooCommerce user roles you can add an unlimited number of additional user roles with the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium add-on</a>.
<h4>WOOCOMMERCE DYNAMIC PRICING FOR WHOLESALE DISCOUNT RULES</h4>
You might not always have a WooCommerce bulk discount for each product, so you don’t have to set wholesale pricing for all of your products, you can just do a sub-set.
Similar extensions like WooCommerce dynamic prices extensions are NOT made specifically for wholesale or B2B purposes so they aren’t aware of the challenges of WooCommerce B2B sales and they don’t take into account the special needs of wholesale customers. This often leaves store owners feeling frustrated trying to figure out how all those WooCommerce discount rules hang together.
We have purposefully created Wholesale Suite as a flexible solution specifically for wholesale sales. It’s the perfect solution to WooCommerce tiered pricing using WordPress’s robust user role system.
This free version lets you set prices on Simple products & product variations easily for one wholesale user role and is a great way to get started selling to wholesale customers online.
<h4>WORDPRESS WHOLESALE USER ROLES</h4>
Display of your wholesale prices is automatic once your wholesale customers login to their account. The plugin takes care of the front end display. It’s like giving a WooCommerce private store just for that customer.
The store admin just needs to add the new user role “Wholesale Customer” to the customer’s user account and they will see the wholesale pricing that you have set on your products.
You can add multiple wholesale user role levels with the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-prices-premium/" rel="nofollow ugc">WooCommerce Wholesale Prices Premium add-on</a>.
You can also recruit new wholesale customers automatically with a custom WooCommerce user registration for your wholesale customers using the <a href="https://wholesalesuiteplugin.com/woocommerce-wholesale-lead-capture/" rel="nofollow ugc">Wholesale Lead Capture plugin</a>.
<h4>WOOCOMMERCE CATALOG MODE (PRIVATE STORE)</h4>
Want to set up a WooCommerce private store in catalog mode? You can now do it easily with the free wholesale plugin option to hide add to cart and retail pricing.
Turn any store into a catalog only WooCommerce private store by simply enabling the option. Once done, only logged in wholesale users will be able to see pricing on your store.
This makes it easy to run a separate wholesale store if you want, or simply to create an online presence even if you only have a B2B wholesale business and not a retail business.
<h4>COMPATIBLE WITH LOADS OF OTHER 3RD-PARTY PLUGINS</h4>
Wholesale Suite is the most compatible wholesale WooCommerce plugin, hands down. We have worked with 100’s of other developers in the community to ensure that your wholesale features can work with all your website’s features.
It works seamlessly with complementary plugins such as <a href="https://wordpress.org/plugins/advanced-coupons-for-woocommerce-free/" rel="ugc">Advanced Coupons for WooCommerce</a>, hundreds of popular shipping and payment gateways, WooCommerce Currency Switcher by Aelia (even with our free Wholesale Prices plugin!), WPML language switching plugin, WooCommerce Order Form and WooCommerce user registration (Lead Capture) by Wholesale Suite, and many more.
<h4>WHOLESALE SUITE ADDITIONAL FEATURES (WOOCOMMERCE ORDER FORM, WOOCOMMERCE USER REGISTRATION, ADVANCED DYNAMIC PRICES & DISCOUNT RULES, PRODUCT VISIBILITY, MULTIPLE USER ROLES, TAX EXEMPTION & MORE)</h4>
Add multiple wholesale roles, multi-levels of pricing, percentage based dynamic pricing, category based dynamic pricing, wholesale minimum order requirements, product min and step requirements, wholesale reports, WooCommerce product visibility control, WooCommerce order form, wholesale lead capture, wholesale WooCommerce user registration form & login form, and much more.
Click here to ditch the spreadsheets & learn what <a href="https://wholesalesuiteplugin.com/bundle/" rel="nofollow ugc">Wholesale Suite</a> can do for your wholesale business.

Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices


The plugin covers a lot of functionality, and we haven't ever had issues with it - other than a very weird edge case bug that we couldn't figure out.



The support team were wonderful, going above and beyond to help us find out what was going wrong, and then applied a fix to the plugin.



Would highly recommend the plugin!


Comprehensive plugin, spectacular support

WooCommerce wholesale plugin for serving wholesale & B2B customers. Adds wholesale pricing, user roles, dynamic pricing & more.

Hide Price Button Lite for WooCommerce vs Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices