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HostSalt Image Optimizer connects your WordPress site to the HostSalt IO cloud API to automatically compress and convert images on upload. No server-side libraries required — just install, connect and start saving bandwidth.
Features:
<ul>
<li>Automatic optimization on upload — no manual steps needed</li>
<li>Converts images to WebP or AVIF for maximum compression</li>
<li>Smart format selection — picks whichever format saves more</li>
<li>Lossless backup — restore originals any time with one click</li>
<li>Bulk optimize your entire existing media library</li>
<li>Bulk restore all images to their originals</li>
<li>Monthly usage dashboard built into wp-admin</li>
<li>Works with all themes and page builders</li>
<li>Multisite compatible</li>
</ul>
How it works:
When you upload an image, HostSalt Image Optimizer sends it securely to the HostSalt IO API. The API compresses and converts the image, then returns the optimized version. The original is kept as a backup so you can restore at any time.
A free plan is available with 50 optimizations per month. Paid plans are available for higher volumes.
<h3>External Services</h3>
This plugin sends image data to an external API service operated by HostSalt:
<ul>
<li>API endpoints: https://images.hostsalt.com/optimize and https://images.hostsalt.com/usage/{site_id}</li>
<li>Data sent: image file contents, output format preference, quality setting, max width setting, and a unique site identifier derived from your site URL (MD5 hash)</li>
<li>Data received: optimized image file</li>
<li>When: on image upload (automatic), on manual Optimize button click, and during bulk optimization</li>
</ul>
This service is operated by HostSalt. Please review the following before use:
<ul>
<li>Terms of Service: https://hostsalt.com/terms-of-service/</li>
<li>Privacy Policy: https://hostsalt.com/privacy-policy/</li>
</ul>
No personal user data is transmitted. Only image files and site configuration are sent.

HostSalt Image Optimizer

Automatically optimize, compress and convert images to WebP or AVIF on upload — powered by the HostSalt IO API.

digitalpoint

A simple and lightweight plugin that can automatically convert Media images to the WebP or AVIF image format as they are uploaded. Includes the ability to add watermarks to uploaded images. Support for optionally retaining backups of the original image.
<ul>
<li>No cost, no subscriptions</li>
<li>No reliance on transmitting your images to a third party server</li>
<li>Support for multisite networks</li>
<li>No third-party PHP libraries are used</li>
<li>JavaScript is native (does not use jQuery)</li>
</ul>
Modern image formats
AVIF images are <a href="https://web.dev/articles/compress-images-avif" rel="nofollow ugc">~50% smaller than JPEG images</a>, and WebP images are <a href="https://developers.google.com/speed/webp/docs/webp_study" rel="nofollow ugc">~30% smaller than JPEG images</a> with the same image quality.

Image Shift – Convert, optimize and watermark AVIF & WebP media images

Convert and/or watermark uploaded media images to the WebP or AVIF image format automatically.

HostSalt Image Optimizer vs Image Shift – Convert, optimize and watermark AVIF & WebP media images