Extend Themes

Iulian Palade

<p><strong>iConvert Optimizer</strong> lets you run A/B split tests on WordPress pages without writing a single line of code.</p>
<p>Create multiple variations of a page, define how traffic is distributed between them, choose your success metric, and let the plugin do the rest. Clear statistics show you exactly which variation is winning.</p>
<h4>Key Features</h4>
<ul>
<li><strong>A/B test WordPress pages</strong> — run split tests on any page.</li>
<li><strong>Button click conversion goals</strong> — measure what matters: track button clicks to determine which variation drives more engagement.</li>
<li><strong>Smart traffic splitting</strong> — set the percentage for each variation and the plugin automatically keeps the actual served ratio on target.</li>
<li><strong>Instant results dashboard</strong> — see impressions, conversions, and conversion rates per variation at a glance.</li>
<li><strong>Scheduling</strong> — set a start and end date for a test, or run it manually.</li>
<li><strong>Role-based exclusion</strong> — prevent specific user roles (e.g. administrators) from being entered into a test.</li>
<li><strong>One-click variation duplication</strong> — duplicate any page to create a new variation instantly.</li>
<li><strong>Live preview</strong> — preview any variation in context without affecting live traffic.</li>
</ul>


iConvert Optimizer

Run A/B split tests on WordPress pages. Track button click conversions and let the data decide your winner.

lonkoenig

firebrandllc

<p>As of August 2019, Google <a href="https://support.google.com/analytics/answer/9366791?hl=en&ref_topic=1745146" rel="nofollow ugc">no longer allows new Experiments</a> using the Experiments API.</p>
<p>So this project will not get updated.</p>
<p>Please use <a href="https://marketingplatform.google.com/about/optimize/" rel="nofollow ugc">Google Optimize</a>.</p>
<p>As part of Analytics, Google offers a free content testing service called <a href="https://support.google.com/analytics/topic/1745146?hl=en&ref_topic=1120718" rel="nofollow ugc">Google Experiments</a>.</p>
<p>NOTE: Google is deprecating Analytics Content Experiments.</p>
<blockquote>
<p>Google Optimize is the free, preferred way to run experiments. Analytics Content Experiments remain available but are being deprecated in the future.</p>
</blockquote>
<p>We are currently supporting this plugin, but will discontinue support as the Content Experiments API becomes deprecated.</p>
<p>In the simple (page) form of Google Experiments, the user is redirected to a separate page which contains the variation. There are a <a href="https://wordpress.org/plugins/search.php?q=google+experiments">number of plugins</a> that can help you implement this scheme.</p>
<p>The <strong>Simple Content Experiments</strong> plugin implements the “Client-side” model described in <a href="https://developers.google.com/analytics/solutions/experiments-client-side" rel="nofollow ugc">Content Experiments Without Redirects (Browser-only implementation)</a><br />
This scheme is more complicated to set up, but allows more flexibility.<br />
The Simple Content Experiments plugin allows you to define sections within a single page that contain multiple variations with simple shortcodes..<br />
For example, you can test if one call-to-action image gets more clicks than another.</p>
<p>To use this plugin, you will need:</p>
<ol>
<li>Google Universal Analytics installed on your site</li>
<li><a href="https://developers.google.com/analytics/solutions/experiments-client-side#define" rel="nofollow ugc">A Content Experiment</a></li>
<li>Your experiment ID (Will be displayed when setting up the experiment above.)</li>
</ol>
<p>Sample content experiment:</p>
<pre><code>    [experiment id="EXPERIMENT ID"]
      [ex_variant]
         content for first variation
      [/ex_variant]
      [ex_variant]
         content for second variation
      [/ex_variant]
   [/experiment]
</code></pre>
<h3>Features:</h3>
<ul>
<li>Allows in-page variations. You don’t need to create a whole page for each variation</li>
<li>Simple shortcode syntax</li>
<li>Uses Google Experiments API to determine which user sees which variation</li>
<li>Adds class (“xvariantclick”) and custom data attribute (“data-xvariant”) which can be used for Analytics event goals and tracking</li>
</ul>
<h3>Goals and Tracking:</h3>
<p>Anchors within an experiment variation get an additional class: “xvariantclick”<br />
This class can be used with Google Tag Manager to create a rule that responds to clicks on those elements.</p>
<p>Note: If you are using Google Tag Manager, you need to create a trigger and tag to have the Experiment run properly.<br />
See the section called “Google Tag Manager” for information on how to set this up.</p>
<h3>Google Analytics Experiments:</h3>
<p>To track clicked items within an experiment, use these new events in your goal definitions.<br />
You can look for an event where Category = “experiment” or whatever you named your category above.</p>
<h3>Debugging</h3>
<p>You can enable JavaScript console log debugging messages by adding the following to your wp-config.php file:</p>
<pre><code>/** Enable console log debugging messages for the Simple Content Experiments plugin: */
define('WPSCE_DEBUG', true);
</code></pre>
<h3>Google Tag Manager</h3>
<p>As simple as “Simple Content Experiments” is, <a href="https://www.google.com/analytics/optimize/" rel="nofollow ugc">Google Optimize</a> is even simpler. And the recommended solution if you’re running GTM.</p>
<p>But if you still want to use the old Content Experiments, you can. (For now.)<br />
When running Google Tag Manager, sometimes the Experiments API will run before Analytics is loaded and ready.</p>
<p>Don’t worry if that is just programmer-speak, you just need to add a new Tag and Trigger.<br />
Obviously, none of this applies if you’re not running Tag Manager.</p>
<h3>Trigger</h3>
<h4>Name:</h4>
<p>I called mine “AnalyticsLoaded” but you can name it whatever you want.</p>
<h4>Choose Event:</h4>
<p>“Page View”</p>
<h4>Configure Trigger:</h4>
<p>“Window Loaded”</p>
<h4>Fire On:</h4>
<p>“All Page Views”</p>
<h3>Tag</h3>
<h4>Name:</h4>
<p>Whatever you want. I called mine “SimpleExperimentPlugin”</p>
<h4>Choose Product:</h4>
<p>“Custom HTML” tag</p>
<h4>Configure Tag:</h4>
<pre><code><script>
  if("function" == typeof(content_experiment.run_experiment)){
    content_experiment.run_experiment();
  }
</script>
</code></pre>
<h4>Fire On:</h4>
<p>“AnalyticsLoaded” or whatever you named the trigger above.</p>
<h3>Requirements</h3>
<ul>
<li>Google Analytics (Universal Analytics)</li>
<li>This version of the plugin requires jQuery 1.6 or higher.</li>
</ul>
<p>While jQuery is probably already available in your theme, in the unlikely event that it isn’t, you can use a plugin like <a href="https://wordpress.org/plugins/wp-jquery-plus/">WP jQuery Plus</a> to add it to your site.</p>


Simple Content Experiments

Use Google Experiments to test content variations within a single page using simple shortcodes.

iConvert Optimizer vs Simple Content Experiments