Rafael Volpi

IndieTech Solutions

Popup by IndieTech is a feature-rich WordPress popup plugin that makes it easy to create and display engaging popups on your website. Built with the Gutenberg editor, you can create rich, interactive popup content using familiar WordPress blocks.
<h4>Key Features</h4>
<ul>
<li>Gutenberg Editor Support: Create rich popup content using the WordPress block editor. All settings are in the document sidebar (Trigger, Behavior, Design, Location).</li>
<li>Advanced Triggering Options:
<ul>
<li>Immediate display on page load</li>
<li>Time delay (show after X seconds, 0-30)</li>
<li>Scroll percentage (show when user scrolls X% of the page)</li>
<li>Exit intent (when cursor leaves the viewport from the top)</li>
<li>Button / Link: open on click of any element with a specific CSS class (e.g. a Gutenberg button block)</li>
</ul>
</li>
<li>Smart Targeting (Location):
<ul>
<li>Include rules (multi-select): All pages, Homepage, CPT single (by post type), Specific page/post IDs, URL prefixes (one per line)</li>
<li>Exclude rules: Exclude by post/page IDs or URL prefixes</li>
<li>Exclusions are applied first; popup shows if any include rule matches and no exclude rule matches</li>
</ul>
</li>
<li>Cookie Management: Control how often users see popups
<ul>
<li>Cookie duration in days (0 = show every time, up to 365)</li>
<li>Choose when cookie is set: On Close or On Seen</li>
</ul>
</li>
<li>Customizable Styling (Design):
<ul>
<li>Position: 9-position matrix (top/center/bottom x left/center/right)</li>
<li>Max width (200-1200px)</li>
<li>Overlay opacity (0-1)</li>
<li>Close button: Do not show, Show inside, or Show outside</li>
</ul>
</li>
<li>Behavior Options:
<ul>
<li>Close when clicking outside (overlay)</li>
<li>Disable page scroll when popup is open</li>
</ul>
</li>
<li>Private popups: Publish as Private to show only to logged-in users</li>
<li>Close link in content: Use href=”#popup:close” in popup content to close the modal</li>
<li>List view: Custom columns for Status and Trigger (Immediate, Delay, Scroll %, Exit Intent)</li>
<li>Mobile Responsive: Fully responsive design that works on all devices</li>
<li>GA4 / GTM Tracking: Optional event tracking for popup open, close, and CTA clicks. Works with direct GA4 (gtag.js) and Google Tag Manager (dataLayer).</li>
<li>Gravity Forms Integration: Optionally set a permanent cookie and auto-close the popup after a successful form submission inside it.</li>
<li>Accessible: Built with Micromodal for accessible modals (focus trap, ARIA, keyboard)</li>
<li>Lightweight: Optimized code; assets only load when there are active popups; transient cache for performance</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Create a new popup by going to Popups > Add New</li>
<li>Use the Gutenberg editor to add your content (text, images, forms, buttons, etc.)</li>
<li>In the document sidebar, configure Trigger, Behavior, Design, and Location</li>
<li>Publish (or set to Private for logged-in users only). Your popup will appear based on your targeting and trigger settings</li>
</ol>
<h4>Use Cases</h4>
<ul>
<li>Lead generation forms</li>
<li>Newsletter signups</li>
<li>Promotional offers and announcements</li>
<li>Important messages and alerts</li>
<li>Exit intent offers</li>
<li>Welcome messages</li>
<li>Cookie consent notices</li>
<li>Product launches and updates</li>
</ul>

IndieTech Popup Builder

A powerful popup plugin with Gutenberg editor support and advanced targeting options.

conductrics

Includes Conductrics Web Actions scripts in your pages, which makes it easy to test changes to your pages, track their success, and do dynamic targeting.
<ul>
<li>Go Beyond A/B Testing – Because Conductrics automatically learns and optimizes your content in real-time, you can spend your valuable time focusing on making your WordPress blog or site awesome.</li>
<li>Targeting Your Audience – There often isn’t one best option for everyone – content can resonate with one group more than another. Conductrics will learn and display the best performing option for each.</li>
</ul>

Conductrics Web Actions

Includes Conductrics Web Actions scripts in your pages, which makes it easy to test changes to your pages and track their success.

IndieTech Popup Builder vs Conductrics Web Actions