Frank Baldwin

Understand how audience reads your content.
It is very important to know how is your content perceived by your audience, especially when you put lots of time and effort into your articles.
Finished Reading rate certainly gives you an understanding whether your readers were interested enough in the content provided. It shows you the percentage of readers that actually scrolled the article to the very end.
Not only you see the readibility rate, you also can track how your audience consumes publication from the top to the bottom using our Scrolling map.
It is quite straightforward, yet really informative.
The article is divided into 4 equal parts. The percentages above each part stand for the percentage of readers who started reading it, i.e. 100% started reading the article, 80% made it to the half of the text and only 61% actually finished reading it.
This gives you an idea of where exactly your readers decided to leave the article and make changes accordingly (placing internal links, editing the lay out or text itself).
<h3>How to add Google Analytics to WordPress</h3>
With the aim of achieving these aforementioned data analytics of your published online content, Google Analytics is an excellent platform to use, as it will provide you with all the data you require, and much more!
This article is going to demonstrate how you can learn how to add Google Analytics into your WordPress website in an easy, fuss-free, way. Using step by step navigation tools.
Read on to learn the why, and the how.
Having the sheer knowledge and the power of knowing how your website visitors interact with your content is vital to online accomplishments. And one of the greatest ways to get this experience and control is to add Google Analytics to WordPress.
Undoubtedly the most commonly-used free analytics tool, Google Analytics’ standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised WordPress websites.
Google Analytics empowers your business to examine your advertising return on investment, alongside tracking your social networking platforms and applications.
Using the Google Analytics WordPress dashboard, you can swiftly learn how your visitors are navigating your WordPress website, and what they are hunting. Use this analytical data to decide on content additions to your website, and where the best place for it is.
Google Analytics’ WordPress content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers questions and worries.
During the course of this article, you will appreciate the advantages of adding Google Analytics to WordPress, and your company in its entirety. Discover step-by-step as we go through how to add and install Google Analytics. Once you’ve gone ahead and added Google Analytics on your website, we can discuss some of the more important Google Analytics reports you can run, and reap the benefits.
<h3>The Top Google Analytics Features</h3>
<ul>
<li>Campaign success measuring tools</li>
<li>Enhanced site and app reportage and breakdown</li>
<li>Mobile app reportage</li>
<li>Google tag manager</li>
<li>Cross-device statistics</li>
<li>Conversion Tracking</li>
<li>Custom Dashboards</li>
<li>Product integrations</li>
<li>Acquisition reportage</li>
<li>Audience reportage</li>
<li>Benchmarking reports</li>
<li>Performance reportage</li>
<li>Alerts and intelligence </li>
<li>Real Time Data</li>
<li>Custom Reporting</li>
<li>Traffic Attainment </li>
<li>Bounce Rate vs Exit Rate</li>
<li>Enhanced Segmentation</li>
<li>Flow Visualization</li>
</ul>
Let’s go ahead and add Google Analytics to WordPress, to enable immediate understanding of online published content.
<h3>How to Register with Google Analytics</h3>
Step 1: This first step requires you to visit Google Analytics to register. Login using your Google account. If you do not already have a Google account, you can create one now before we go any further.
Step 2: Now you’re all signed in with your existing or new Gmail account. It’s at this stage you can register for Google Analytics with your Gmail email account.
Step 3: You can now choose at this stage between a mobile or website app. Go ahead and select website.
The next step requires you to provide the following information:
<ul>
<li>The website name</li>
<li>The website’s URL</li>
<li>Country</li>
<li>Time Zone</li>
</ul>
After you’ve supplied this required data, click the Next switch. Go ahead and give consent to the listed Google Analytics terms and conditions. Unfortunately you can’t go any further with this until you agree to this step!
Step 4: This is the point at which you get your Google Analytics tracking code.
It’s definitely helpful at this stage to make a note of this tracking code, as we will need this in a little while when we move onto the instructions to add Google Analytics to WordPress theme.
You may find it useful to keep the Google Analytics browser tab open, as you may need to re-visit this tab at a later stage.
It’s time now to go ahead and add Google Analytics in WordPress, and the method covered will be how to add Google Analytics in WordPress Theme.
<h3>How to Add Google Analytics in WordPress Theme</h3>
This approach is for users of Google Analytics and WordPress who are comfortable working in website code. It’s worth bearing this in mind, as the code you create will vanish if, in the future, you decide to remove, change or revise the WordPress theme you are working with.
This link – copy paste code snippets in WordPress demonstrates exactly how to add the code to WordPress files. An easy to follow guide before you go ahead and undertake the next steps shown below.
<h3>Insert the code in header.php file</h3>
<ol>
<li>
Basically rewrite the header.php file in the WordPress theme, and then go ahead and paste this code which you copied in step 4 after the tag.
</li>
<li>
Step 2 is to essentially save the amendments you have already made, and then upload this file back to the server that you are working on.
</li>
</ol>
<h3>Add via Functions File</h3>
It’s possible to install the tracking code for Google Analytics in WordPress to the WordPress functions file. What this will do is install the tracking code to each page of content within your WordPress website.
<h3>How to Perceive Reports applying Google Analytics</h3>
WordPress Google Analytics is extremely efficient at the process of reporting on a variety of important information, accumulated from your website content. This information can be viewed on the Google Analytics dashboard.
Each section on Reporting is divided into individual labels. By clicking on a label, it will expand to reveal more options.
Real-time – This report will show you a real-time view of your website traffic.
Audience – This tab allows you to see reports which assist you in understanding how your visitors are using your website.
Acquisition – This report explores where your users came from.
Behaviour – This report shows you how your users interact once they land on your website.
Conversion – This report show how well you’re doing against your KPIs.
<h3>Detailed Google Analytics WordPress Reports</h3>
Many different reports can be generated from the Google Analytics dashboard, and these reports are dependent on:
<ul>
<li>Your business</li>
<li>Your personality type</li>
<li>The type of data you require</li>
<li>The level of analytics you require</li>
<li>What kind of marketer you are</li>
</ul>
The first thing to do in this reports section is to divide the information into segments, making them simple to manage.
Dashboards can be made, generated from different metrics, dependent on the marketing aims of your business.
Some key items to consider when creating your bespoke dashboards are:
<ol>
<li>
Consider the Visitor. Who is this dashboard for? Reporting within the company? Your customer? Consider who will be using the dashboard, and what their needs might be.
</li>
<li>
Housekeeping. 6-9 charts on each specific dashboard is a good amount for the average business. Start simple, and build up as you create more and more analytical data to work with.
</li>
<li>
Topics. A nice suggestion here is to categorise your dashboards by topics/subjects.
</li>
</ol>
<h3>Google Analytics – Data Goals</h3>
In order to precisely examine all the interactions users are making with your website content, you can use the Google Analytics Data Goals feature to establish data goals.
Data goals vary, and are focused on your kind of business – for example, an ecommerce website would look to add a page that their users are navigated to, which would confirm their sale they’ve made; this page would offer reassurance to the user that they have successfully placed their order and made payment.
A Thank You page that visitors are navigated to after successfully subscribing to your online mailing list offers the same reassurance as the confirmation of sale page. This would be done via the use of an embedded contact form within your website.
WordPress Google Analytics can examine website conversions, which are centered on which data goals you have decided to set for your online content. Once you’ve got some conversion data to work with and examine, decisions can be made if this particular data goal approach is working for your website, and creating more conversions – if this is your overall data goal!
The data you can collect is determined by the information you give to WordPress Google Analytics, as to what you determine as goals. Then when your website visitors navigate that particular journey, WordPress Google Analytics will mark these journeys as conversions, and report accordingly.
Once you have this information to hand, the ball is in your court to adjust your website pages as necessary, dependent on your findings. The changes you make can be made with the reassurance that the information is backed up by analytical data.
<h3>Good Work!</h3>
Congratulations on successfully installing and adding Google Analytics to WordPress. Hopefully this was a simple enough method to go through the steps mentioned aforehand.
As a whole, as marketers, we have become significantly more interested and reliant on the data from our online sources of content.
To be able to reveal the correct kind of data, in the correct format will enable us to relay this vital information back to our businesses and start creating even better campaigns for our digital marketing.
Google Analytics offers us an easy way to retrieve this data in bite-sized portions, such as the dashboards we’ve discussed.
Now Google Analytics has been set up with WordPress, analytics are at your fingertips. Give Google Analytics some time however within WordPress to start reporting on your data and statistics.
All content analytics tools require investment. If not in monetary value, then in time.
When you are acquainted with the features of Google Analytics and spent set periods of time circumnavigating the dashboard, confirm you are then making the necessary requirements to decode this treasured new-found information to make enhancements to your online content, and therefore you will increase the pleasure of your users, and making your data analytics meaningful.
Our product for Amazon sellers – <a href="https://ioscout.io" rel="nofollow ugc">IO Scout</a>

Plugin for Google Analytics by IO technologies

Adds your Google Analytics Tracking Code to your WordPress site and displays advanced engagement analytics.

Syed Balkhi

chriscct7

<h4>Google Analytics Plugin for WordPress</h4>
With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.
We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. <a href="https://www.monsterinsights.com/?utm_source=wprepo&utm_medium=link&utm_campaign=liteversion" rel="nofollow ugc">MonsterInsights</a> shows you the analytics and stats that matter, so you can grow your business with confidence.
At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.
Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).
The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!
Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.
That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.
<blockquote>
MonsterInsights Pro 
 This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. <a href="https://www.monsterinsights.com/?utm_source=wprepo&utm_medium=link&utm_campaign=liteversion" rel="nofollow ugc">Click here to purchase the best premium Google Analytics plugin for WordPress now!</a>
</blockquote>
We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too!
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/4Y8TGGkdcGY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h4>Quick & Easy Google Analytics Setup</h4>
Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website!
With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.
If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary).
See what one business owner is saying about MonsterInsights:
<blockquote>
It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. 
 Steven Gliebe
</blockquote>
<h4>Google Analytics Dashboard</h4>
Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone.
We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard.
We have even created customized reports to help you filter through the noise and see the stats that really matter!
<ul>
<li>
Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more.
</li>
<li>
Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions.
</li>
<li>
Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.
</li>
<li>
Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place).
</li>
<li>
Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.
</li>
<li>
Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.
</li>
<li>
Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more.
</li>
<li>
Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings.
</li>
<li>
Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics.
</li>
<li>
Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from.
</li>
<li>
Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor.
</li>
<li>
Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been.
</li>
<li>
Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize.
</li>
<li>
Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue.
</li>
<li>
Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts.
</li>
<li>
Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads.
</li>
</ul>
Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had.
We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales.
<blockquote>
I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! 
 Kim Beasley – MonsterInsights user
</blockquote>
Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features.
After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress.
Give MonsterInsights a try.
<h4>Credits</h4>
This plugin is created by <a href="https://twitter.com/chriscct7" rel="nofollow ugc">Chris Christoff</a> and <a href="https://syedbalkhi.com" rel="nofollow ugc">Syed Balkhi</a> with sponsorship from <a href="http://www.wpbeginner.com" rel="nofollow ugc">WPBeginner</a>.
<h4>Branding Guidelines</h4>
MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word.
<ul>
<li>MonsterInsights (correct)</li>
<li>Monster Insights (incorrect)</li>
<li>monsterinsights (incorrect)</li>
<li>monsterinsight (incorrect)</li>
</ul>

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)


Mostra de forma simples, para todos, o poder da web


É belo


Worst plugin I was used.



He is spamming lisence links on every where, with monster icon is crazy. Blocked and never recommend for anyone.


Not free, spamming

Great Plugin for analytics


Поставил я плагин All in one seo pack. Прошел его настройку - просто согласившись - нажимая далее, чтобы быстрей это окно закрылось. И потом вижу что они принудительно видимо галку где-то там на Google Analytics для WordPress от MonsterInsights поставили. Этот плагин поставили и активировали.



Ставлю единицу команде разработчиков за такое поведение. нельзя галку ставить принудительно. Я сам должен ставить галку если хочу чтобы вы мне еще что-то стороннее ставили.


Поставили плагин не предупредив


The paid version really does seem promising. However, the free version is so barebones that you are better off using a different plugin that does the same job but is not cluttered with ads for $200 upgrades.


Mediocre (Free Version)


An update of MonsterInsights has automatically turned on email reports across all of my sites.



I am now having to login into all of the sites to turn the setting off.



This is bad practise to force a setting on users. Yes, install the functionality but NEVER turn it on automatically.



Poor form


Changing Settings Without Permission


Used to be an easy way to add Google Analytics to customers' websites. Now all it does is spam the admin interface and, as of the last 48 hours or so, also your email address. Without an option to unsubscribe. Or rather there's an option to unsubscribe, which takes you to an option which SHOULD let you unsubscribe, but it's greyed out. It's the final nail in the coffin for this plugin as far as I'm concerned: I'm having to write a spam filter specifically for MonsterInsights' emails, and I'm slowly replacing it across all customer websites. I'll be glad to be shot of it and its relentless, unnecessary nagging.


Spam spam spam spam spam


After setting up the plugin, it automatically - and without asking for permissions - install a few more plugins from the same creator that start to hammer you for upgrades. Worse, one of the plugins is an "SEO" tool that will conflict with another "SEO" tool that you may have installed and then demand that you turn off the other tool.



If you don't know that you need this plugin, and/or you don't intend to buy multiple "monster" pro licenses - do not install this plugin.


Useful, but auto-installs a bunch of plugings w/o confirmation


Useless in the basic version. Overloaded with self-promotion, closed sections that you have to pay for. Messages about how you need to subscribe to Pro will pop up from all corners of your user interface.



No, thank you. Goodbye.


useless in basic version


It does well what it says it does. The simplest way of adding Google Analytics to your site


Very good


The developers have confirmed that the only way to install the plugin gives them permission to delete all of your Google Ads campaigns and modify your billing information (to let them receive the income), even though this is an Analytics plugin.



DO NOT INSTALL.


Malware - do not install

The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

Plugin for Google Analytics by IO technologies vs MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)