Frank Baldwin

Understand how audience reads your content.
It is very important to know how is your content perceived by your audience, especially when you put lots of time and effort into your articles.
Finished Reading rate certainly gives you an understanding whether your readers were interested enough in the content provided. It shows you the percentage of readers that actually scrolled the article to the very end.
Not only you see the readibility rate, you also can track how your audience consumes publication from the top to the bottom using our Scrolling map.
It is quite straightforward, yet really informative.
The article is divided into 4 equal parts. The percentages above each part stand for the percentage of readers who started reading it, i.e. 100% started reading the article, 80% made it to the half of the text and only 61% actually finished reading it.
This gives you an idea of where exactly your readers decided to leave the article and make changes accordingly (placing internal links, editing the lay out or text itself).
<h3>How to add Google Analytics to WordPress</h3>
With the aim of achieving these aforementioned data analytics of your published online content, Google Analytics is an excellent platform to use, as it will provide you with all the data you require, and much more!
This article is going to demonstrate how you can learn how to add Google Analytics into your WordPress website in an easy, fuss-free, way. Using step by step navigation tools.
Read on to learn the why, and the how.
Having the sheer knowledge and the power of knowing how your website visitors interact with your content is vital to online accomplishments. And one of the greatest ways to get this experience and control is to add Google Analytics to WordPress.
Undoubtedly the most commonly-used free analytics tool, Google Analytics’ standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised WordPress websites.
Google Analytics empowers your business to examine your advertising return on investment, alongside tracking your social networking platforms and applications.
Using the Google Analytics WordPress dashboard, you can swiftly learn how your visitors are navigating your WordPress website, and what they are hunting. Use this analytical data to decide on content additions to your website, and where the best place for it is.
Google Analytics’ WordPress content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers questions and worries.
During the course of this article, you will appreciate the advantages of adding Google Analytics to WordPress, and your company in its entirety. Discover step-by-step as we go through how to add and install Google Analytics. Once you’ve gone ahead and added Google Analytics on your website, we can discuss some of the more important Google Analytics reports you can run, and reap the benefits.
<h3>The Top Google Analytics Features</h3>
<ul>
<li>Campaign success measuring tools</li>
<li>Enhanced site and app reportage and breakdown</li>
<li>Mobile app reportage</li>
<li>Google tag manager</li>
<li>Cross-device statistics</li>
<li>Conversion Tracking</li>
<li>Custom Dashboards</li>
<li>Product integrations</li>
<li>Acquisition reportage</li>
<li>Audience reportage</li>
<li>Benchmarking reports</li>
<li>Performance reportage</li>
<li>Alerts and intelligence </li>
<li>Real Time Data</li>
<li>Custom Reporting</li>
<li>Traffic Attainment </li>
<li>Bounce Rate vs Exit Rate</li>
<li>Enhanced Segmentation</li>
<li>Flow Visualization</li>
</ul>
Let’s go ahead and add Google Analytics to WordPress, to enable immediate understanding of online published content.
<h3>How to Register with Google Analytics</h3>
Step 1: This first step requires you to visit Google Analytics to register. Login using your Google account. If you do not already have a Google account, you can create one now before we go any further.
Step 2: Now you’re all signed in with your existing or new Gmail account. It’s at this stage you can register for Google Analytics with your Gmail email account.
Step 3: You can now choose at this stage between a mobile or website app. Go ahead and select website.
The next step requires you to provide the following information:
<ul>
<li>The website name</li>
<li>The website’s URL</li>
<li>Country</li>
<li>Time Zone</li>
</ul>
After you’ve supplied this required data, click the Next switch. Go ahead and give consent to the listed Google Analytics terms and conditions. Unfortunately you can’t go any further with this until you agree to this step!
Step 4: This is the point at which you get your Google Analytics tracking code.
It’s definitely helpful at this stage to make a note of this tracking code, as we will need this in a little while when we move onto the instructions to add Google Analytics to WordPress theme.
You may find it useful to keep the Google Analytics browser tab open, as you may need to re-visit this tab at a later stage.
It’s time now to go ahead and add Google Analytics in WordPress, and the method covered will be how to add Google Analytics in WordPress Theme.
<h3>How to Add Google Analytics in WordPress Theme</h3>
This approach is for users of Google Analytics and WordPress who are comfortable working in website code. It’s worth bearing this in mind, as the code you create will vanish if, in the future, you decide to remove, change or revise the WordPress theme you are working with.
This link – copy paste code snippets in WordPress demonstrates exactly how to add the code to WordPress files. An easy to follow guide before you go ahead and undertake the next steps shown below.
<h3>Insert the code in header.php file</h3>
<ol>
<li>
Basically rewrite the header.php file in the WordPress theme, and then go ahead and paste this code which you copied in step 4 after the tag.
</li>
<li>
Step 2 is to essentially save the amendments you have already made, and then upload this file back to the server that you are working on.
</li>
</ol>
<h3>Add via Functions File</h3>
It’s possible to install the tracking code for Google Analytics in WordPress to the WordPress functions file. What this will do is install the tracking code to each page of content within your WordPress website.
<h3>How to Perceive Reports applying Google Analytics</h3>
WordPress Google Analytics is extremely efficient at the process of reporting on a variety of important information, accumulated from your website content. This information can be viewed on the Google Analytics dashboard.
Each section on Reporting is divided into individual labels. By clicking on a label, it will expand to reveal more options.
Real-time – This report will show you a real-time view of your website traffic.
Audience – This tab allows you to see reports which assist you in understanding how your visitors are using your website.
Acquisition – This report explores where your users came from.
Behaviour – This report shows you how your users interact once they land on your website.
Conversion – This report show how well you’re doing against your KPIs.
<h3>Detailed Google Analytics WordPress Reports</h3>
Many different reports can be generated from the Google Analytics dashboard, and these reports are dependent on:
<ul>
<li>Your business</li>
<li>Your personality type</li>
<li>The type of data you require</li>
<li>The level of analytics you require</li>
<li>What kind of marketer you are</li>
</ul>
The first thing to do in this reports section is to divide the information into segments, making them simple to manage.
Dashboards can be made, generated from different metrics, dependent on the marketing aims of your business.
Some key items to consider when creating your bespoke dashboards are:
<ol>
<li>
Consider the Visitor. Who is this dashboard for? Reporting within the company? Your customer? Consider who will be using the dashboard, and what their needs might be.
</li>
<li>
Housekeeping. 6-9 charts on each specific dashboard is a good amount for the average business. Start simple, and build up as you create more and more analytical data to work with.
</li>
<li>
Topics. A nice suggestion here is to categorise your dashboards by topics/subjects.
</li>
</ol>
<h3>Google Analytics – Data Goals</h3>
In order to precisely examine all the interactions users are making with your website content, you can use the Google Analytics Data Goals feature to establish data goals.
Data goals vary, and are focused on your kind of business – for example, an ecommerce website would look to add a page that their users are navigated to, which would confirm their sale they’ve made; this page would offer reassurance to the user that they have successfully placed their order and made payment.
A Thank You page that visitors are navigated to after successfully subscribing to your online mailing list offers the same reassurance as the confirmation of sale page. This would be done via the use of an embedded contact form within your website.
WordPress Google Analytics can examine website conversions, which are centered on which data goals you have decided to set for your online content. Once you’ve got some conversion data to work with and examine, decisions can be made if this particular data goal approach is working for your website, and creating more conversions – if this is your overall data goal!
The data you can collect is determined by the information you give to WordPress Google Analytics, as to what you determine as goals. Then when your website visitors navigate that particular journey, WordPress Google Analytics will mark these journeys as conversions, and report accordingly.
Once you have this information to hand, the ball is in your court to adjust your website pages as necessary, dependent on your findings. The changes you make can be made with the reassurance that the information is backed up by analytical data.
<h3>Good Work!</h3>
Congratulations on successfully installing and adding Google Analytics to WordPress. Hopefully this was a simple enough method to go through the steps mentioned aforehand.
As a whole, as marketers, we have become significantly more interested and reliant on the data from our online sources of content.
To be able to reveal the correct kind of data, in the correct format will enable us to relay this vital information back to our businesses and start creating even better campaigns for our digital marketing.
Google Analytics offers us an easy way to retrieve this data in bite-sized portions, such as the dashboards we’ve discussed.
Now Google Analytics has been set up with WordPress, analytics are at your fingertips. Give Google Analytics some time however within WordPress to start reporting on your data and statistics.
All content analytics tools require investment. If not in monetary value, then in time.
When you are acquainted with the features of Google Analytics and spent set periods of time circumnavigating the dashboard, confirm you are then making the necessary requirements to decode this treasured new-found information to make enhancements to your online content, and therefore you will increase the pleasure of your users, and making your data analytics meaningful.
Our product for Amazon sellers – <a href="https://ioscout.io" rel="nofollow ugc">IO Scout</a>

Plugin for Google Analytics by IO technologies

Adds your Google Analytics Tracking Code to your WordPress site and displays advanced engagement analytics.

Themeisle

Creativemotion

Alexander Kovalev

webcraftic

JeromeMeyer62

This plugin helps to plug in Google Analytics code to the website pages without affecting the theme code. All you have to do is to enter the tracking code. That’s all. Unlike other plugins, this one cares about your website performance and caches Google Analytics scripts.
<h4>How does plugin cache Google Analytics scripts and why?</h4>
When you activate and fill in plugin settings, it downloads remote file named analytics.js and places it to the Cache folder on your hosting (server). This file is updated once a day – it helps to avoid external requests to the Google remote server and speeds up the website pages. 
Also if you want to gain 100 performance rating on Google Pagespeed Insights, then you’ll definitely need to cache Google Analytics, otherwise you’ll get a warning.
<h4>PLUGIN FEATURES</h4>
<ul>
<li>Helps to place analytics code to the website header or footer.</li>
<li>Monitors bounce rates. The point is that you set up the event triggered after a user spends a certain amount of time on the landing page, telling Google Analytics not to consider these users as a bounce. The user can visit your website, find all necessary information (for example, phone number), and then – simply close the website without visiting other pages. If the bounce rate hasn’t been adjusted, then this user is considered as a bounce, even though he had a successful experience. By defining time limits as from when the user should be considered as a bounce, you get more accurate performance of the user experience (for example, whether he’s been able to find what he was looking for or not).</li>
<li>Define the analytics code position. Google Analytics code loads prior to other scripts and JavaScript code by default. But if you set up the value 100, for example, then the Google Analytics code will be loaded after all scripts. Adjusting the priority helps to set up the code’s position on the page.</li>
<li>Disable all Display Network functions. Find more: https://developers.google.com/analytics/devguides/collection/analyticsjs/display-features</li>
<li>Use anonymous IP address (required by the law in some countries). More details: (https://support.google.com/analytics/answer/2763052)</li>
<li>Track administrators. You can disable tracking for administrators’ activities and get more accurate statistics.</li>
<li>Do not update the analytics.js local script. Plugin creates cron task to update cache of Google Analytics scripts daily. Once this feature is enabled, the plugin won’t update the Google Analytics cache file.</li>
</ul>
<h3>Translations</h3>
<ul>
<li>English – default, always included</li>
<li>Russian</li>
</ul>
If you want to help with the translation, please contact me through this site or through the contacts inside the plugin.
<h4>THANKS TO THE PLUGINS’ AUTHORS</h4>
We used some plugins functions: 
GA Google Analytics, NK Google Analytics, Complete Analytics Optimization Suite (CAOS), Clearfy — WordPress optimization plugin and disable ultimate tweaker, Enhanced Ecommerce Google Analytics Plugin for WooCommerce
<h4>Recommended separate modules</h4>
We invite you to check out a few other related free plugins that our team has also produced that you may find especially useful:
<ul>
<li><a href="https://wordpress.org/plugins/clearfy/" rel="ugc">Clearfy – WordPress optimization plugin and disable ultimate tweaker</a></li>
<li><a href="https://wordpress.org/plugins/comments-plus/" rel="ugc">Disable Comments for Any Post Types (Remove Comments)</a></li>
<li><a href="https://wordpress.org/plugins/cyrlitera/" rel="ugc">Cyrlitera – transliteration of links and file names</a></li>
<li><a href="https://wordpress.org/plugins/cyr-and-lat/" title="Cyr-to-lat reloaded" rel="ugc">Cyr-to-lat reloaded – transliteration of links and file names</a></li>
<li><a href="https://wordpress.org/plugins/disable-admin-notices/" title="Disable admin notices individually" rel="ugc">Disable admin notices individually</a></li>
<li><a href="https://wordpress.org/plugins/hide-login-page/" title="Hide login page" rel="ugc">Hide login page</a></li>
<li><a href="https://wordpress.org/plugins/webcraftic-updates-manager/" rel="ugc">Disable updates, Disable automatic updates, Updates manager</a></li>
<li><a href="https://wordpress.org/plugins/gonzales/" title="WordPress Assets manager, dequeue scripts, dequeue styles" rel="ugc">WordPress Assets manager, dequeue scripts, dequeue styles</a></li>
</ul>

Local Google Analytics for WordPress – caches external requests

Plugs in Google Analytics code to your website pages and caches it, so the website loads faster.

Plugin for Google Analytics by IO technologies vs Local Google Analytics for WordPress – caches external requests