Layersync Conversion Tracking

<h4>Overview</h4>
LayerSync is server-side conversion tracking for WooCommerce. It captures ecommerce events and forwards them through the LayerSync SaaS to ten ad and analytics platforms via their server-side APIs — Meta (Conversions API), Google Analytics 4 (Measurement Protocol), Google Ads (Enhanced Conversions), TikTok (Events API), Pinterest, Snapchat, LinkedIn, Reddit, X (Twitter), and Microsoft Ads (Bing UET).
Configuration lives in the LayerSync dashboard, so there’s no Google Tag Manager server container, no custom tracking subdomain, no external hosting to manage. The plugin handles WooCommerce; LayerSync handles per-platform delivery.
<h4>Why Server-Side Tracking</h4>
Browser pixels are increasingly blocked by ad-blockers and degraded by Safari/iOS tracking-prevention. Sending the same events server-to-server restores conversion data your ad platforms use to optimize. LayerSync ships WooCommerce events over HMAC-signed HTTPS to the LayerSync hub, which calls each platform’s CAPI with a shared <code>event_id</code> so browser and server halves are deduplicated automatically.
<h4>What’s Included</h4>
Ten ad platforms, one plugin — Meta CAPI, GA4 MP, Google Ads Enhanced Conversions, TikTok Events API, Pinterest CAPI, Snapchat CAPI, LinkedIn CAPI, Reddit CAPI, X CAPI, Microsoft Ads (Bing UET). Browser pixels + server-side CAPI for all of them, with automatic deduplication.
WooCommerce funnel coverage — view item, add to cart, view cart, begin checkout, add payment info, purchase, refund. HPOS-compatible. Triple-fallback purchase capture (<code>payment_complete</code> + <code>checkout_order_processed</code> + <code>woocommerce_thankyou</code>) so custom checkouts still fire.
Lead-form auto-detect — eight form libraries: Contact Form 7, WPForms, Ninja Forms, Formidable Forms, Gravity Forms, Fluent Forms, Elementor Pro Forms, Forminator — plus WooCommerce checkout forms.
Consent & CMP auto-detect — bridges WP Consent API and auto-detects eight CMPs: Complianz, Cookiebot, CookieYes, Borlabs Cookie, iubenda, OneTrust, GDPR Cookie Compliance (Moove), Termly. Strips PII automatically when <code>ad_user_data</code> is denied.
Action Scheduler-backed queue — per-row dispatch via Action Scheduler with WP-Cron fallback. Configurable retention (default 30 days), priority lanes (purchases never evicted), dead-letter UI with operator Replay.
Historical backfill — replay up to 365 days of WooCommerce orders to LayerSync after install or after an outage. Dry-run mode shows what will be queued before any event ships.
Bot & proxy intelligence — multi-signal scoring (datacenter IPs, Apple Private Relay, UA heuristics, velocity, repeated event IDs). Daily-refreshed CIDR list for fresh detection between releases. Operator safe-list overrides.
International phone normalization — 50+ country codes with E.164 canonicalization, dummy-number rejection, and platform-specific hash forms (digits-only for Meta, E.164 for TikTok/Snapchat/Pinterest).
508+ automated tests — PHPUnit coverage on identity, queue retry, encryption, bot scoring, CMP detection, and form adapters. Audit the suite at <code>tests/Unit/</code>.
Browser-side recovery engine — save-first localStorage queue, priority-aware overflow (purchases never dropped), cross-tab serialization, exponential backoff with jitter, multi-day retention (up to 30 days for purchases), <code>sendBeacon</code> on page exit.
Privacy & compliance — per-event consent snapshot, default-denied mode, CMP integration via <code>window.LayerSync.setConsent()</code>, SHA-256 PII hashing, IP anonymization, GDPR / UK ICO / CCPA-aware (Meta Limited Data Use, Do-Not-Sell drop mode).
Operational visibility (via the LayerSync hub) — real-time event status, per-platform delivery success rates, anomaly detection, Slack/PagerDuty/email digest alerts (paid plans).
<h4>Free vs Paid Plans</h4>
Free includes browser pixels for all 10 platforms, server-side CAPI to one platform of your choice, 1 site, 1 team seat, 10,000 events/month, WooCommerce + lead-form auto-tracking, event quality scoring, real-time event log.
Paid plans add: server-side CAPI to all 10 platforms, higher event quotas, multiple sites, team seats, Slack/PagerDuty alerts, anomaly detection, audience builder, ROI dashboard, user journeys, customer profiles, automatic conversion recovery, custom event definitions, white-label (enterprise), custom ingest domain (enterprise).
<a href="https://layersynchub.com/pricing" rel="nofollow ugc">Compare Plans</a>
<h4>For Developers</h4>
LayerSync exposes a JavaScript API, a same-origin REST endpoint, and WordPress hooks for custom event tracking.
JavaScript API:
<pre><code>window.LayerSync.track('lead', {email: 'user@example.com', value: 25.00, currency: 'USD'});
window.LayerSync.setConsent({ad_storage: 'granted', ad_user_data: 'granted'});
</code></pre>
REST endpoint (same-origin, nonce-protected, survives ad-blockers and corporate firewalls):
<pre><code>POST /wp-json/layersync/v1/events
</code></pre>
WordPress filter hooks: <code>layersync_event_payload</code>, <code>layersync_event_before_enqueue</code>, <code>layersync_event_after_delivery</code>, <code>layersync_consent</code>.
Full API documentation: <a href="https://layersynchub.com/docs" rel="nofollow ugc">layersynchub.com/docs</a>.
<h4>Compatibility</h4>
Works alongside Cookiebot, CookieYes, OneTrust, Borlabs Cookie, Complianz, and any CMP that supports a JS consent callback. Compatible with WP Rocket, LiteSpeed Cache, W3 Total Cache, Cloudflare, and other major caching/CDN solutions.
<h4>Getting Started</h4>
<ol>
<li>Sign up at <a href="https://layersynchub.com" rel="nofollow ugc">layersynchub.com</a> and create your first site.</li>
<li>Install and activate LayerSync from the WordPress plugin directory.</li>
<li>Visit LayerSync → Settings in wp-admin and paste your API key, API secret, and Site ID.</li>
<li>Click Test connection — once green, configure your platforms (Meta Pixel ID, GA4 Measurement ID, etc.) in the LayerSync dashboard.</li>
<li>Events start firing within seconds; check the Live Events tab to confirm.</li>
</ol>
<h3>External services</h3>
This plugin connects to external third-party services to provide its functionality. Below is a complete list of all external services, when they are called, what data is transmitted, and links to their terms of service and privacy policies.
LayerSync SaaS Hub (Always Active):
<ul>
<li>Service: LayerSync (https://layersynchub.com)</li>
<li>Purpose: Receives every WooCommerce / form / page event from your site and dispatches matching Conversions API calls to each connected ad platform. Stores the order ledger for conversion recovery, the queue table for outage survivability, and provides the configuration dashboard for your platforms.</li>
<li>What data is sent: Event name, timestamp, hashed user data (email, phone, name SHA-256), product/order data (SKU, value, currency, quantity), browser-side context (page URL, referrer, user agent, IP — IP can be anonymized in settings), <code>event_id</code> for deduplication, consent snapshot</li>
<li>When it’s sent: When a tracked event occurs (page view, product view, add to cart, purchase, refund, lead, etc.). Browser-side: sent via the same-origin REST proxy. Server-side: sent from PHP via WordPress HTTP API.</li>
<li>Service provider: LayerSync</li>
<li>Terms of Service: https://layersynchub.com/terms</li>
<li>Privacy Policy: https://layersynchub.com/privacy</li>
</ul>
When You Enable Meta Pixel / Conversions API:
<ul>
<li>Service: Meta (Facebook) Graph API</li>
<li>Purpose: Send conversion events to Meta for ad optimization</li>
<li>What data is sent: Event name, timestamp, hashed user email/phone, click ID (<code>fbclid</code> / <code>fbp</code> / <code>fbc</code>), product SKU, revenue, IP, user agent, Pixel ID</li>
<li>When it’s sent: Automatically when a tracked event occurs and Meta is enabled in your LayerSync dashboard</li>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of Service: https://www.facebook.com/legal/terms</li>
<li>Privacy Policy: https://www.facebook.com/privacy/policy</li>
</ul>
When Loading Meta Pixel Script (If Enabled):
<ul>
<li>Service: Facebook Connect CDN</li>
<li>Purpose: Load fbevents.js for browser-side Meta Pixel</li>
<li>What data is sent: Standard HTTP request data (IP, user agent, referrer)</li>
<li>When it’s sent: On every page load when Meta browser tracking is enabled</li>
<li>Script URL: https://connect.facebook.net/en_US/fbevents.js</li>
</ul>
When You Enable Google Analytics 4 / Google Ads:
<ul>
<li>Service: Google Analytics 4 Measurement Protocol + Google Ads API</li>
<li>Purpose: Send analytics + conversion events to Google for reporting and ad optimization</li>
<li>What data is sent: Event name, page URL, referrer, session ID, client ID, IP, user agent, device info, hashed user data for Enhanced Conversions</li>
<li>Service provider: Google LLC</li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
When Loading Google Tag Script (If Enabled):
<ul>
<li>Service: Google Tag Manager CDN</li>
<li>Purpose: Load gtag.js for browser-side GA4 + Google Ads tracking</li>
<li>Script URL: https://www.googletagmanager.com/gtag/js</li>
</ul>
When You Enable TikTok Events API:
<ul>
<li>Service: TikTok Business API</li>
<li>Purpose: Send conversion events to TikTok for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://analytics.tiktok.com/i18n/pixel/events.js</li>
<li>Privacy Policy: https://www.tiktok.com/legal/privacy-policy</li>
</ul>
When You Enable Pinterest Conversions API:
<ul>
<li>Service: Pinterest Tag + Conversions API</li>
<li>Purpose: Send conversion events to Pinterest for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://s.pinimg.com/ct/core.js</li>
<li>Privacy Policy: https://policy.pinterest.com/en/privacy-policy</li>
</ul>
When You Enable Snapchat Conversions API:
<ul>
<li>Service: Snap Pixel + Conversions API</li>
<li>Purpose: Send conversion events to Snapchat for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://sc-static.net/scevent.min.js</li>
<li>Privacy Policy: https://snap.com/en-US/privacy/privacy-policy</li>
</ul>
When You Enable LinkedIn Insight Tag + Conversions API:
<ul>
<li>Service: LinkedIn Marketing API</li>
<li>Purpose: Send conversion events to LinkedIn for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://snap.licdn.com/li.lms-analytics/insight.min.js</li>
<li>Privacy Policy: https://www.linkedin.com/legal/privacy-policy</li>
</ul>
When You Enable Reddit Pixel + Conversion API:
<ul>
<li>Service: Reddit Ads API</li>
<li>Purpose: Send conversion events to Reddit for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://www.redditstatic.com/ads/pixel.js</li>
<li>Privacy Policy: https://www.reddit.com/policies/privacy-policy</li>
</ul>
When You Enable X (Twitter) Pixel + Conversion API:
<ul>
<li>Service: X Ads API</li>
<li>Purpose: Send conversion events to X for ad optimization</li>
<li>Script URL (if browser pixel enabled): https://static.ads-twitter.com/uwt.js</li>
<li>Privacy Policy: https://x.com/en/privacy</li>
</ul>
Important Notes:
<ul>
<li>No automatic data sharing: LayerSync does NOT send any data to ad platforms unless you explicitly enable them in your LayerSync dashboard</li>
<li>Consent-aware: LayerSync respects user consent state via the <code>window.LayerSync.setConsent()</code> API and only fires browser pixels and server events after consent is granted</li>
<li>You control the data: You choose which platforms to enable, what events to track, and what user data to include (emails, phones, etc.)</li>
<li>Required account: This plugin requires a LayerSync account to operate. The plugin alone does not function without API credentials from layersynchub.com.</li>
</ul>
<h3>Privacy Policy</h3>
LayerSync sends the following data to the LayerSync SaaS hub (https://layersynchub.com):
Per-Event Data:
<ul>
<li>Event name (e.g. <code>purchase</code>, <code>add_to_cart</code>)</li>
<li>Timestamp</li>
<li>Page URL and referrer</li>
<li>User agent</li>
<li>IP address (configurable — can be anonymized)</li>
<li><code>event_id</code> for deduplication</li>
<li>Visitor consent snapshot at the moment of the event</li>
<li>LayerSync first-party visitor ID (<code>layersync_uid</code> cookie — UUIDv4, 2-year sliding expiry)</li>
</ul>
For E-Commerce Events:
<ul>
<li>Product SKU, title, category, image URL, price, currency, quantity</li>
<li>Order ID, total, currency (for purchase / refund events)</li>
</ul>
For Lead / Form Events:
<ul>
<li>Form ID, submission ID, field values you’ve configured as trackable</li>
</ul>
Hashed User Data (when available, hashed BEFORE leaving your server):
<ul>
<li>Email (SHA-256)</li>
<li>Phone (SHA-256)</li>
<li>First name (SHA-256)</li>
<li>Last name (SHA-256)</li>
<li>City, state, zip, country (SHA-256)</li>
</ul>
LayerSync hashes PII server-side before forwarding to any ad platform.
External Data Sharing (Only When You Enable Each Platform):
Per-platform data forwarding is documented in the External services section above. No data is sent to any ad platform unless you explicitly enable it in your LayerSync dashboard.
Privacy Controls:
<ul>
<li>IP Anonymization: Available in Settings → Privacy.</li>
<li>Consent Integration: Respects <code>window.LayerSync.setConsent({...})</code> for Cookiebot, CookieYes, OneTrust, Borlabs Cookie, Complianz, and custom consent managers.</li>
<li>Default-denied mode: Treats all visitors as consent-denied until a CMP signals otherwise — suitable for EU/UK traffic.</li>
<li>Right to delete: Send a <code>POST /api/v1/privacy/delete</code> request to LayerSync with the visitor’s <code>external_id</code> (or hashed email / phone) and all matching events, audit rows, customer profile entries, landing signals, and delivery records are removed.</li>
</ul>
Your Responsibilities:
<ul>
<li>Disclose LayerSync’s data flow in your site’s privacy policy</li>
<li>Obtain user consent before tracking, where required by law</li>
<li>Configure data retention and privacy settings appropriately</li>
<li>Honor user data-deletion requests via the LayerSync privacy API</li>
</ul>
<h3>Support</h3>
<ul>
<li><a href="https://layersynchub.com/docs" rel="nofollow ugc">Documentation</a></li>
<li><a href="https://wordpress.org/support/plugin/layersync-conversion-tracking" rel="ugc">Support</a></li>
<li><a href="https://layersynchub.com/contact" rel="nofollow ugc">Contact us</a></li>
</ul>
<h3>Trademarks & Third-Party Services</h3>
LayerSync integrates with various third-party analytics and advertising platforms. All trademarks, service marks, and company names mentioned in this plugin are the property of their respective owners.
Third-Party Platforms:
<ul>
<li>Meta, Facebook, Instagram, and Facebook Pixel are trademarks of Meta Platforms, Inc.</li>
<li>Google, Google Analytics, Google Ads, and GA4 are trademarks of Google LLC.</li>
<li>TikTok is a trademark of ByteDance Ltd.</li>
<li>Pinterest is a trademark of Pinterest, Inc.</li>
<li>Snapchat is a trademark of Snap Inc.</li>
<li>LinkedIn is a trademark of Microsoft Corporation.</li>
<li>X (Twitter) is a trademark of X Corp.</li>
<li>Reddit is a trademark of Reddit, Inc.</li>
<li>WooCommerce is a trademark of Automattic, Inc.</li>
</ul>
Integration Requirements:
<ul>
<li>Users must have active accounts with third-party platforms to use their respective features</li>
<li>API access requires platform-specific credentials and compliance with their terms of service</li>
<li>Data transmission follows each platform’s API specifications and privacy policies</li>
<li>Users are responsible for compliance with each platform’s terms of service</li>
</ul>
LayerSync is an independent plugin and SaaS, and is not officially affiliated with, endorsed by, or sponsored by any of the companies mentioned above. All product names, logos, brands, and trademarks are property of their respective owners.
Data Privacy: LayerSync forwards event data to enabled ad platforms only with user consent. No data is transmitted to any third party unless explicitly configured by the site administrator.

LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API

Conversion tracking for online stores. Pixel injection plus server-side Conversion API delivery, built for WooCommerce.

Conversios

Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce.
WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook), TikTok, and Snapchat, manage multiple product feeds, and view reports in one place using a single plugin solution.
Track Add to Cart, Checkout, and Purchase events across supported advertising platforms. The plugin includes Conversion API (CAPI) support for Meta, TikTok, and Snapchat, along with pixel integrations for 12+ marketing and analytics tools. Google Ads Dynamic Remarketing is supported to show personalized product ads across the Google Display Network.
Sync WooCommerce products in real time to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog to keep product data up to date and improve Shopping feed approval and visibility.
Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> enables WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.)
Order Recovery Engine <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> helps recover untracked conversions in Google Analytics, Google Ads, and Meta to reduce reporting gaps between WooCommerce and advertising platforms.
Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with one unified WooCommerce solution to reduce costs, simplify setup, and manage marketing performance more efficiently. The plugin is lightweight, performance-optimized, and fully compatible with WooCommerce HPOS (High-Performance Order Storage).
Trusted by 60,000+ stores to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data.
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study: 
<a href="https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Global paint brand sees 90% lift in Meta Ads with Conversios</a>
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/pRt5JxNfH_Y?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>What Problem We Solve</h3>
WooCommerce store owners often rely on multiple plugins to manage Google Analytics 4 (GA4) tracking, Google Ads conversions, Meta CAPI events, product feeds, and reporting. This increases setup complexity, costs, and ongoing management effort.
Sales and conversion data frequently becomes inconsistent between WooCommerce and advertising platforms due to browser restrictions, ad blockers, and fragmented tracking setups. Product feeds for Google, Meta, Microsoft, and TikTok require regular updates to avoid disapprovals and performance issues.
Marketing reports and insights are spread across multiple dashboards, making it difficult to identify gaps and optimize campaigns confidently.
This plugin unifies conversion tracking, server-side tracking, product feeds, and reporting in one no-code WooCommerce solution.
Store owners can manage everything from a single dashboard without developer support, saving time, reducing costs, and making marketing performance easier to measure and optimize.
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Features We Provide</h3>
Pixel & Conversion Tracking
<ul>
<li>Google Analytics 4 (GA4) integration to track ecommerce and lead events</li>
<li>Google Ads remarketing tag for audience building (Free)</li>
<li>Google Ads purchase conversion tracking with Enhanced Conversions support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads Dynamic Remarketing to show personalized product ads <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization</li>
<li>TikTok Pixel and TikTok Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Snapchat Pixel and Snapchat Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Pinterest Tag to measure ad performance and user interactions</li>
<li>LinkedIn Insight Tag for conversion tracking and audience insights</li>
<li>Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing</li>
<li>Microsoft Ads purchase conversion tracking (Free)</li>
<li>X (Twitter) Pixel for website tracking and audience creation</li>
<li>Facebook Conversions API (Meta CAPI), TikTok Conversions API, and Snapchat Conversions API support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
Server-Side Tracking <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>
<ul>
<li>Improves accuracy on Safari and iOS and on ad-blocked traffic</li>
<li>Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI), and Snapchat CAPI</li>
<li>Order Recovery Engine to recover untracked conversions in GA4, Google Ads, and Meta</li>
</ul>
Product Feed Management
<ul>
<li>Sync WooCommerce products to Google Merchant Center for Shopping ads</li>
<li>Automatic product feed sync with Microsoft Merchant Center (Bing Shopping)</li>
<li>Product catalog sync to Meta (Facebook & Instagram Shops)</li>
<li>Product feed sync to TikTok Catalog for ecommerce ads</li>
<li>Real-time updates for product price, availability, and variants</li>
<li>Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Enable WooCommerce products to be discovered and purchased within Google Gemini shopping experiences, with server-side tracking for accurate GA4 and ad platform reporting (Requires approved Google Merchant Center account)</li>
</ul>
Reporting & Insights
Most WooCommerce store owners need to check conversions in multiple places like GA4, Google Ads, Meta Ads, and WooCommerce separately, which makes reporting fragmented and time-consuming. Conversios centralizes key reports inside WordPress so you can validate tracking accuracy and monitor performance faster.
View and analyze your data using platform-specific reports, including:
<ul>
<li>GA4 basic reporting for events and conversions (Free)</li>
<li>GA4 Ecommerce Funnel reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>White-label PDF reports for clients and stakeholders <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
These reports help validate tracking accuracy, compare platform data with WooCommerce orders, and identify optimization opportunities more confidently.
Heatmap and Session Recording Integrations
<ul>
<li>Microsoft Clarity for session recordings and heatmaps</li>
<li>Hotjar for session replays, heatmaps, and feedback polls</li>
<li>Crazy Egg for heatmaps and scrollmaps</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Supported Payment Methods</h3>
Purchase conversions work with common WooCommerce payment gateways, including:
<ul>
<li>Stripe</li>
<li>PayPal</li>
<li>WooCommerce Payments</li>
<li>Authorize.Net</li>
<li>Razorpay</li>
</ul>
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking in <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> can help recover some offsite gateway cases.
<h3>Supported WooCommerce Events</h3>
Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.
Store and product browsing 
– page_view (page visit) 
– view_item_list (category or product list view) 
– select_item (product click) 
– view_item (product detail page)
Cart actions 
– add_to_cart (add product to cart) 
– remove_from_cart (remove product from cart) 
– view_cart (cart page view)
Checkout steps 
– begin_checkout (checkout started) 
– add_shipping_info (shipping method selected) 
– add_payment_info (payment method selected)
Orders and purchase 
– purchase (order completed) 
– refund (order refunded)
Other GA4 engagement events 
– scroll (scroll depth tracking) 
– form_submit (form submissions via Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) 
– signup (user sign-up) 
– login (user login) 
– email_click (email link clicks) 
– phone_click (phone number clicks) 
– address_click (address or map clicks) 
– file_download (file download tracking) 
– article_load (content or article load events)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>.
<h3>Consent Mode v2 Support</h3>
Conversios supports Basic and Advanced Google Consent Mode v2, along with Microsoft Consent Mode, to enable compliant tracking while preserving data quality under GDPR and CCPA.
Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP) settings. Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot.
If you want to implement Consent Mode for your store, reach out to <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>; configuration and setup will be fully handled by the Conversios team.
<h3>Best Fit for Which Stores</h3>
<ul>
<li>WooCommerce DTC brands and stores running paid ads that need more consistent purchase conversion reporting in GA4 and advertising platforms</li>
<li>WooCommerce stores selling physical or digital products where purchase and checkout data is critical for ROAS and campaign optimization</li>
<li>WooCommerce stores using multiple ad platforms and looking to track conversions and manage pixels from one place</li>
<li>Stores that want to validate GA4 and ad platform conversions against WooCommerce orders</li>
<li>Merchants who prefer a no-code setup for conversion tracking, product feeds, and reporting without developer dependency</li>
</ul>
<h3>Setup in Minutes & Faster Time to Value</h3>
Get started in about 15 minutes with a simple no-code setup. Conversios combines multi-platform conversion tracking, product feeds, and reporting in one plugin, so you do not need to install or manage multiple plugins.
<h3>Support</h3>
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or chat with us on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
View step-by-step setup guides: 
<a href="https://www.conversios.io/docs-category/wpaio/" rel="nofollow ugc">Setup Documentation</a>
You can also use our free tool to quickly check if tracking is working on your site and get an overall website tracking score: 
<a href="https://www.conversios.io/website-tracking-checker-tool/" rel="nofollow ugc">Website Tracking Checker Tool</a>
Pro users get priority support with faster responses and dedicated onboarding assistance. Most tickets are resolved within 24 hours. Reach us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce (for Product Feed)</li>
<li>YITH WooCommerce Brands (for Product Feed)</li>
<li>WooCommerce Brands (for Product Feed)</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher</li>
<li>Consent Management Platforms (CMPs) like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable Forms, WPForms, and Gravity Forms</li>
<li>WooCommerce High-Performance Order Storage (HPOS)</li>
<li>WordPress Multisite</li>
<li>WPML and Polylang for multilingual stores</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4 Analytics, Google Ads, Microsoft Ads, & Conversion with server-side tracking (CAPI) & product feed to improve ROAS, reports for WooCommerce.

LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels