Andy Feliciotti

This simple plugin adds Google Analytics into your site using your tracking ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking. Additionally the plugin works regardless if you’re using a Global site tag measurement ID (gtag.js) or Universal Analytics tracking ID (analytics.js).
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with analytics.js or gtag.js measurement/tracking IDs</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics’ analytics.js or gtag.js tracking code by default. It does not include any built in reporting, to view your site statistics you can visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Meetanshi

Looking forward to adding the best Google Analytics plugin for WordPress? 
Adding Google Analytics plugins to WordPress helps to easily track the visitors of your site and get a detailed report of them.
An Analytics dashboard for WordPress helps to gain actionable insights that can be used in creating customized reports. These analytics and stats will be quite beneficial to grow and scale up the business. By observing user behavior, also aids in promoting sales and boosts traffic.
Keeping an eye on what visitors are doing on your site will help to formulate a plan in such a manner and take action accordingly. A WordPress Google Analytics dashboard is a powerful tool that makes your tasks much easier.
Unlike other plugins, Meetanshi’s Google Analytics plugin for WordPress facilitates enabling all the advanced Google Analytics features just by a single click. As a result, it would help you make data-driven decisions to improve your website and grow your business faster.
Setting up Google Analytics is quite a complex process. But, with Meetanshi’s Google Analytics plugin for WordPress, you can just sit back and relax. And, get your setup ready effortlessly.
<h4>Benefits of adding Google Analytics to your WordPress website :</h4>
<ol>
<li>Facilitates tracking conversion</li>
</ol>
Google Analytics assists you to keep a track record of your performance on the landing page and monitoring conversions. It is even possible to set goals and evaluate the performance of top pages and estimate the percentage of visitors into customers.
By making a purchase or high engagement on your site will help to define and measure which traffic sources lead to conversion. Thus, the insights gained after analyzing the traffic may help to transform a failing campaign into a successful one.
<ol>
<li>Helps to improve page views and pages per session </li>
</ol>
Identifying the bounce rate of certain pages may help you to build strategies and engage visitors. Creating long-form and detailed content helps to attract visitors and keeps them engaged while they’re on your site.
Thus, including videos and images on your web pages also enhances engagement, stays for a long time, and explores your website.
<ol>
<li>Running social media campaigns</li>
</ol>
Google Analytics will help you to determine the number of visitors you have gained through social media campaigns or sharing new posts on Facebook, Twitter, Instagram.
It is even possible to generate more organic traffic by promoting the top-performing content with social media posts or running social media ads.

Add Google Analytics to WP

Adding Google Analytics plugin to WordPress enables tracking features just with a single click and gets your website’s performance to the next level!

Lightweight Google Analytics vs Add Google Analytics to WP