Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Aman Verma

Analytics for WP plugin allows you to track your website by entering your google analytics tracking code. It Adds latest version of Google Analytics (Universal Analytics) javascript to every page, post, products(in eCommerce site). Also comes with option to temporaily disable tracking.
<h4>Like the plugin?</h4>
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Analytics for WP

This plugin is a perfect replacement for all of the cluttered plugins that dominate this market. If you only need a simple options page and a single field to drop in the tracking code then this plugin is for you.

I suggest the author change his options page menu item placement. It feels better to live under the Settings menu item instead of being a top level item.

Simple and effective

Analytics for WP plugin allows you to track your website by entering your google analytics tracking code.

Lightweight Google Analytics vs Analytics for WP