Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Joandysson

Easily make your WordPress site compliant with privacy laws (GDPR, LGPD, CCPA) by enabling the Toolz CMP consent banner in your footer. No public links, no branding, no tracking, and 100% privacy-first.
How it works: 
– The admin generates a Banner ID at: <a href="https://consentmode.toolz.at/en/generator" rel="nofollow ugc">Generate Banner (Toolz.at)</a> 
– The plugin only enables the banner if you activate it and provide a valid ID. 
– No data is collected, no external branding, and no public links are added.
Ativa o banner CMP da Toolz no rodapé com um ID único, apenas quando ativado e configurado pelo administrador. Não adiciona links públicos, branding ou rastreamento. Ideal para consentimento, privacidade e compliance.
<h3>External services</h3>
This plugin uses an external service (Toolz Consent Mode) to display and manage the cookie/consent banner.
Why: The script is loaded from Toolz’s servers to simplify the setup process directly from WordPress, so you don’t need to manually copy and configure code on your site.
Alternative: If you prefer, you can generate and add the banner script manually using the official generator at: https://consentmode.toolz.at/en/generator
What data is sent and when: 
– Every time a page is loaded, the browser requests the banner script and configuration from Toolz servers. 
– Only standard technical information is transmitted (such as IP address, browser type, and referer), which happens with any normal web request. 
– No personal data is collected by the plugin itself.
Service provider: Toolz.at 
– <a href="https://consentmode.toolz.at/en/terms" rel="nofollow ugc">Terms of Service</a> 
– <a href="https://consentmode.toolz.at/en/politics-privacy" rel="nofollow ugc">Privacy Policy</a>
<h3>Privacy</h3>
This plugin only enables an external script when activated and configured. No data is collected or tracked by this plugin. Privacy policy and user communication are the responsibility of the site administrator.

Consent Mode Banner CMP – Toolz

Easily display the Toolz CMP banner in your site footer using a unique ID. GDPR, LGPD & CCPA ready cookie consent solution.

Lightweight Google Analytics vs Consent Mode Banner CMP – Toolz