Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

DIGITLOAD

SOUFIANE EL OUBAYDI

FitConsent is a powerful yet simple Consent Management Platform (CMP) designed to help you comply with privacy regulations like GDPR and CCPA. This plugin makes it incredibly easy to add the FitConsent banner to your WordPress site.
Most importantly, it provides automatic, out-of-the-box compatibility with the WP Consent API, which is the standard used by Google Site Kit.
By using this plugin, you can enable Google Site Kit’s consent mode feature and be confident that your users’ consent choices are respected, allowing for compliant and effective analytics and ad tracking.
Key Features:
<ul>
<li>Simple Setup: Just enter your FitConsent Website ID and the plugin handles the rest.</li>
<li>Google Site Kit Ready: Works seamlessly with Google Site Kit’s consent mode by integrating with the WP Consent API.</li>
<li>Lightweight: The plugin is lean and doesn’t add any bloat to your website. It simply adds the necessary JavaScript to your site’s front-end.</li>
<li>Standardized Communication: Ensures consent signals are passed correctly between your consent banner and other plugins.</li>
</ul>
This plugin is the official and recommended way to integrate FitConsent with a WordPress website, especially if you are using Google Site Kit.
<h3>External Services</h3>
This plugin connects to our main service, FitConsent (at app.fitconsent.com), to function. This connection is essential for fetching the consent banner script and its configuration.
<ul>
<li>Service Provider: FitConsent (a DIGITLOAD product).</li>
<li>What data is sent: The plugin sends your unique “FitConsent Website ID” to our service to retrieve the correct banner configuration for your site. No personal data from your website’s visitors is sent by this plugin. The banner script itself, once loaded, may collect anonymized interaction data and the visitor’s IP address for geo-targeting purposes, as detailed in our policies.</li>
<li>Links to Policies: You can review our service’s policies here:
<ul>
<li><a href="https://fitconsent.com/terms-of-service/" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://fitconsent.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
</ul>

FitConsent CMP

Integrates FitConsent with WordPress and the WP Consent API for seamless Google Site Kit compatibility.

Lightweight Google Analytics vs FitConsent CMP