Andy Feliciotti

<p>This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.</p>
<p><strong>Note:</strong> Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.</p>
<p><strong>Features</strong></p>
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
<p>This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.</p>


Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Freemius

Passionate Brains

<h4>Simple Google Analytics Integration plugin for WordPress</h4>
<p>With advanced ways and technology to track important data associated with your WordPress website, We can bring you most reliable data by connecting Google Analytics with your website.</p>
<blockquote>
<p>Connects Google Analytics to WordPress<br />
  Supports Universal Analytics<br />
  Supports Google Analytics Version 4<br />
  Connect Facebook Pixel with WordPress<br />
  Connect Google Optimize with WordPress<br />
  Connect Google Ads with WordPress</p>
</blockquote>
<p>This plugin adds Google Analytics, Facebook Pixel, Google Ads Conversion Tracking and Google Optimize code for your WordPress website. Lightweight, Easy to connect and plenty of great features.</p>
<h3>Features</h3>
<ul>
<li>Easy to connect</li>
<li>Light weight plugin does effect performance of website</li>
<li>Regular Updates for Future</li>
<li>Avoid Tracking for Admin Users</li>
<li>Supports User ID tracking</li>
<li>Supports Enhanced Link Attribution</li>
<li>In-built Analytics Dashboard</li>
<li>Essential WooCommerce events tracking</li>
<li>Supports IP Anonymization</li>
<li>Built with latest gtag.js</li>
</ul>
<h3>Pro Features</h3>
<ul>
<li>Audience reports</li>
<li>Acquisition reports</li>
<li>Behavior reports</li>
<li>WooCommerce reports</li>
<li>Google Ads reports</li>
<li>Google Adsense reports</li>
<li>In-detail WooCommerce associated data tracking</li>
<li>Priority Support</li>
<li>Regular future updates and new features</li>
</ul>
<p>Unlock more advanced tracking for your WordPress website? Give a try to <a href="https://ga4wp.com/" rel="follow nofollow ugc">GA4WP: Google Analytics for WordPress pro version.</a></p>


GA4WP – Analytics Dashboard for the Website

bueno

Google Analytics Dashboard for WordPress Plugin by GA4WP is Lightweight, Easy to connect and comes with plenty of great features.

Lightweight Google Analytics vs GA4WP – Analytics Dashboard for the Website