Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

noahkagan

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Google Analyticator makes it super easy to view Google Analytics within your WordPress dashboard. This eliminates the need to edit your template code to begin logging. Google Analyticator also includes several widgets for displaying Analytics data in the admin and on your blog.
One of the most popular WordPress plugins for Google Analytics! Over 3.5+ million downloads.
<h4>Features</h4>
Google Analyticator Has the Following Features:
<ul>
<li>Supports Universal (analytics.js) and traditional analytics (ga.js)</li>
<li>Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches</li>
<li>Includes a widget that can be used to display visitor stat information on the front-end</li>
<li>Supports outbound link tracking of all links on the page, including links not managed by WordPress</li>
<li>Supports download link tracking</li>
<li>Shortcodes to show off your Google Analytics stats publicly</li>
<li>Supports event tracking with outbound links / downloads instead of the old pageview tracking method</li>
<li>Support site speed tracking</li>
<li>Allows hiding of Administrator visits without affecting Google Analytics’ site overlay feature</li>
<li>Supports any advanced tracking code Google provides</li>
<li>Installs easily – unlike other plugins, the user doesn’t even have to know their Analytics UID</li>
<li>Provides complete control over options; disable any feature if needed</li>
<li>Supports localization – get the settings page in your language of choice</li>
<li>Ability to hide Google UID dropdown</li>
<li>Translations – Polish, Turkish, Dutch and Spanish</li>
</ul>
A big thank you from the whole community to <a href="http://ronaldheft.com/" rel="nofollow ugc">Ronald</a> for all the hard work he put into this plugin.
We also would like to thank our translators:
Polish – Michał Mleczko from http://michalmleczko.waw.pl/ 
Turkish – Cansın Çağan Acarer from http://www.35pixel.com/

Analyticator

Unfortunately this plugin no longer works. The plugin settings page doesn't display properly and it also breaks the Customizer (i.e. You can't access the Customizer if the plugin is activated). It's been over 9 months since any support ticket was answered or the plugin was updated.

No longer works and no longer supported

Easily view your Google Analytics and real-time statistics inside WordPress! Makes it super simple to add your tracking code too.

Lightweight Google Analytics vs Analyticator