Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Syed Balkhi

chriscct7

The <a href="https://exactmetrics.com?utm_source=wprepo&utm_medium=link&utm_campaign=liteversion" rel="nofollow ugc">ExactMetrics</a> Google Analytics for WordPress plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.
More importantly, over 1 million users love ExactMetrics because of our signature Google Analytics Dashboard that helps you view key Google Analytics stats right inside your WordPress dashboard.
Our goal at ExactMetrics is to help you grow your business faster with data-driven decisions.
This is why we built the most comprehensive Google Analytics plugin for WordPress, so you can setup all the powerful tracking features that website owners otherwise miss out on when simply pasting the analytics code in WordPress.
We go beyond the simple google analytics script and add the advanced event tracking, so you can see all important user behavior in WordPress with just a few clicks (without hiring a developer).
ExactMetrics works automatically Google Analytics 4 (GA4) so that you can your website can be prepared for the future of Google Analytics.
Basically, we made the same advanced Google analytics setup that big enterprise companies used to pay thousands of dollars for, available to every small business owner without the high costs.
This is why even the large companies like Microsoft, Quickbooks, Pizza Hut, Delta, Pepsi, Coldwell Bankers, and many others are using ExactMetrics to properly setup Google Analytics and see the custom analytics reports in WordPress.
<blockquote>
ExactMetrics Pro 
 This plugin is the lite version of ExactMetrics Pro plugin that comes with all the Google analytics tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, form conversion tracking, affiliate link tracking, and tons more. <a href="https://exactmetrics.com/?utm_source=wprepo&utm_medium=link&utm_campaign=liteversion" rel="nofollow ugc">click here to purchase the best premium Google Analytics plugin for WordPress Now!</a>. 
 We are on a mission to level the playing field for small businesses, so they can grow their business faster with data-driven decisions.
</blockquote>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/4GZ-IgZssao?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
See what one business owner is saying about ExactMetrics:
<blockquote>
This is absolutely, positively, one of the TOP plugins to install on your WP site. There is no better way to quickly gauge traffic for spikes, surges, and consistency. I installed this on over a dozen WordPress installations and counting, thank you for an outstanding app! 
 Daniel Monaghan
</blockquote>
<h4>Custom Google Analytics Reports</h4>
<ul>
<li>Overview Report – See the most important Google Analytics data in an easy to understand report, right inside your WordPress dashboard (Save 5 minutes each day).</li>
<li>Publisher Report – See exactly which content gets the most visit, which affiliate links are performing the best, what new partnership opportunities you should pursue, and more.</li>
<li>Ecommerce Report – See all your important online store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more.</li>
<li>Search Console Report – See how well your website is ranking in Google, so you can optimize your SEO to grow your traffic.</li>
<li>Forms Report – See your conversion stats for various contact forms and lead forms on your website to improve conversions.</li>
<li>Custom Dimensions Report – See useful stats like most popular authors, best publication times, popular categories, tags, Yoast focus keywords, SEO score, etc.</li>
<li>Real Time Report – see who is online on your website in real-time, right inside your WordPress dashboard.</li>
<li>Customizable Google Analytics Dashboard Widget – Our dashboard widget allows you to have quick access to your most important stats at the moment you login to your WordPress dashboard.</li>
<li>Page Insights in Admin Bar – Easily view analytics for each individual page and post from the ExactMetrics menu in WordPress admin bar while browsing your website.</li>
<li>Landing Page Report – Shows you which pages your visitors land, without needing to log into Google Analytics.</li>
<li>Source and Medium Report – gives you an easy view of Google Analytics UTM tracking.</li>
<li>Technology Report – See which devices and browsers use your website the most.</li>
<li>Campaign Report – Shows you Google Analytics UTM tracking and key metrics.</li>
<li>Pages Report – See which pages are most poplular on your website.</li>
<li>Coupon Report – See which coupons are used most on your website.</li>
<li>Funnel Report – See how people buy from your store.</li>
<li>Email Summaries – Get the most important metrics delivered to you and/or your client’s email inboxes weekly with our brandable Email Summaries, allowing you to keep up to date on your website’s Google Analytics results even without needing to login to the Google Analytics dashboard.</li>
<li>PDF Exports – Easily take your ExactMetrics reports with you or send them to clients or colleagues by exporting all ExactMetrics reports as a brandable PDF.</li>
<li>Site Speed Report – helps you improve your website’s performance by displaying key metrics and actionable tips to improve those based on WordPress-specific solutions.</li>
<li>Popular Posts – Display popular posts in your post content automatically or using Gutenberg blocks and shortcodes. Show off your top posts to your visitors using sidebar widgets, Gutenberg blocks or shortcodes</li>
</ul>
<h4>Integrations</h4>
<ul>
<li>WooCommerce Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for WooCommerce and WooCommerce analytics.</li>
<li>Easy Digital Downloads Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for EDD.</li>
<li>MemberPress Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for MemberPress.</li>
<li>WPForms Google Analytics – Automatically setup form conversion tracking for WPForms.</li>
<li>Formidable Forms Google Analytics – Automatically setup form conversion tracking for Formidable Forms.</li>
<li>Gravity Forms Google Analytics – Automatically setup form conversion tracking for Gravity Forms.</li>
<li>YouTube Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your YouTube videos.</li>
<li>Vimeo Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your Vimeo videos.</li>
<li>HTML5 Video Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your Vimeo videos.</li>
<li>Exclude from Tracking Google Analytics – Disable loading of Google Analytics tracking on specific pages or posts.</li>
<li>Contact Form 7 Google Analytics – Automatically setup form conversion tracking for Contact Form 7.</li>
<li>Yoast Google Analytics – Automatically setup SEO score tracking for Yoast SEO with custom dimensions.</li>
<li>Pretty Links Google Analytics – Automatically setup affiliate link tracking for Pretty Links.</li>
<li>Thirsty Affiliates Google Analytics – Automatically setup affiliate link tracking for Thirsty Affiliates.</li>
<li>AffiliateWP Google Analytics – Automatically setup affiliate link tracking for AffiliateWP.</li>
<li>User Journey Orders – See which pages visit before becoming customers with WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, Restrict Content Pro, or GiveWP.</li>
<li>User Feedback – Automatically track events and impressions with the popular User Feedback plugin.</li>
<li>Google AdSense + Google Analytics – Automatically setup banner ads tracking for Google AdSense.</li>
<li>Google Optimize + Google Analytics – Easily enable A/B testing in WordPress with Google Optimize and Google Analytics.</li>
</ul>
After reading this comprehensive feature list, you can probably imagine why over 1 million websites use ExactMetrics as their preferred Google Analytics plugin for WordPress.
Give ExactMetrics a try.
<blockquote>
Love this plugin! It’s got powerful customization options, it’s easy to use, there’s good documentation, and if all that’s not enough, ExactMetrics is quick to provide support. Thanks for this wonderful plugin! 
 Julie Dupuis
</blockquote>
<h4>Credits</h4>
This plugin is created by <a href="https://twitter.com/chriscct7" title="Chris Christoff" rel="friend nofollow ugc">Chris Christoff</a> and <a href="https://syedbalkhi.com/" title="Syed Balkhi" rel="friend nofollow ugc">Syed Balkhi</a> with sponsorship from <a href="http://www.wpbeginner.com/" title="WPBeginner" rel="friend nofollow ugc">WPBeginner</a>.
<h3>Localization</h3>
You can translate Google Analytics Dashboard for WP by ExactMetrics on <a href="https://translate.wordpress.org/projects/wp-plugins/google-analytics-dashboard-for-wp" rel="nofollow ugc">translate.wordpress.org</a>.

ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)

I use the Pro version for more than two years now without any problem, with support voor G4. Last week I had a problem and the support from Exact Metrix replied within a couple of hours. After some conversation it seems the problem was with Google not with EM. I would recommend EM, it does a very good job, so 5 stars from me ....

The only one that works great

Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!

Lightweight Google Analytics vs ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)