Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Scott Weaver

scottstorebloom

Monitor, analyze, and measure visitor engagement for your site directly from your WordPress dashboard with our Google Analytics plugin. With our Google Analytics dashboard, you’ll be able to conveniently access Google Analytics reports in the same interface you already use every day to write and manage your posts.
Unlike other plugins, there are no monthly fees or paid upgrades for this plugin. All of the features are 100% free.
GOOGLE ANALYTICS SETUP
Get started in less than 10 minutes. Installation is quick and easy, no developers required.
Simply download the plugin, log into Google, select the required website, and it will automatically include the appropriate code. This plugin is compatible with both Universal Analytics and Google Analytics 4 (GA4).
GOOGLE ANALYTICS DASHBOARD
Start making data-driven decisions with real time stats including:
<ul>
<li>Visitor trends – Dive deeper into your website’s page views, users, pages per session, and bounce rate for the past 7 days as compared to the previous 7 days</li>
<li>Traffic sources – Discover which 5 traffic sources are driving the most visitors to your website</li>
<li>Top pages – Stay updated on your 10 most viewed pages</li>
<li>Demographics – Get device type and gender data in your dashboard</li>
<li>GDPR Compliance Tool – For EU Compliance, we’ve integrated the ShareThis GDPR Compliance Tool into our plugin.</li>
</ul>
With our mobile-optimized plugin, you’ll be able to stay informed and get actionable insights on any device. For more accurate stats, you also have the option to disable tracking for any role like Admins or Editors so your analytics represent real visitors.
If you don’t have a Google Analytics account, you can sign up for free here:
<a href="https://www.google.com/analytics/" rel="nofollow ugc">https://www.google.com/analytics/</a>
LOOKING FOR MORE WAYS TO GROW YOUR WEBSITE?
<a href="https://wordpress.org/plugins/sharethis-share-buttons/" rel="ugc">Share buttons</a> – Enable one-click sharing to start scaling your site traffic today.
<a href="https://wordpress.org/plugins/sharethis-follow-buttons/" rel="ugc">Follow buttons</a> – Expand your social following across 20+ social channels including Facebook, Twitter, WhatsApp, and Pinterest.
<a href="https://wordpress.org/plugins/sharethis-reaction-buttons/" rel="ugc">Reaction buttons</a> – Give your audience a fun and easy way to react to your content.
SUPPORT
If you have any questions, please contact us at <a href="mailto:support@sharethis.com" rel="nofollow ugc">support@sharethis.com</a>.
By downloading and installing this plugin, you are agreeing to the <a href="http://www.sharethis.com/privacy/" rel="nofollow ugc">Privacy Policy</a> and <a href="http://www.sharethis.com/publisher-terms-of-use/" rel="nofollow ugc">Terms of Service</a>.
USEFUL GOOGLE ANALYTICS & SEO RESOURCES
Check out these helpful tutorials and resources for getting the most out of Google Analytics, driving more traffic to your website, and improving your WordPress website’s SEO:
<ul>
<li><a href="https://sharethis.com/thought-leadership/2020/02/marketers-guide-to-google-analytics-certification/" rel="nofollow ugc">Marketer’s Guide to Google Analytics Certification</a></li>
<li><a href="https://sharethis.com/best-practices/2020/07/ultimate-seo-checklist/" rel="nofollow ugc">The Ultimate SEO Checklist for Your Website in 2020</a></li>
<li><a href="https://sharethis.com/best-practices/2020/07/wordpress-seo-tips/" rel="nofollow ugc">WordPress SEO Tips: 12 Tips for Improving Your WordPress Site’s SEO</a></li>
<li><a href="https://sharethis.com/best-practices/2020/03/seo-tips-and-best-practices/" rel="nofollow ugc">50 SEO Tips & Best Practices to Boost Search Visibility</a></li>
<li><a href="https://sharethis.com/thought-leadership/2019/01/6-tips-to-write-blog-content-that-ranks/" rel="nofollow ugc">6 tips to write blog content that ranks</a></li>
<li><a href="https://sharethis.com/best-practices/2019/08/10-ways-to-increase-traffic-to-your-website/" rel="nofollow ugc">10 ways to increase traffic to your website</a></li>
<li><a href="https://sharethis.com/best-practices/2020/04/what-are-backlinks/" rel="nofollow ugc">What are Backlinks? A Helpful Guide for Link-Building Beginners</a></li>
<li><a href="https://sharethis.com/best-practices/2016/11/how-negative-seo-ruin-good-sites/" rel="nofollow ugc">How negative SEO ruin good sites — and how to keep your site lookin’ great</a></li>
<li><a href="https://sharethis.com/best-practices/2017/08/how-to-strategically-use-share-buttons-to-boost-engagement-and-seo/" rel="nofollow ugc">How to strategically use share buttons to increase engagement and SEO</a></li>
</ul>

ShareThis Dashboard for Google Analytics

I've used this plugin on a few sites now and it always surprises me how easy it to use. Being able to view my analytics via the WordPress admin speeds up my day. Having the simple demographic graphs for me to view at a glance is invaluable. I even utilize the GDPR tool offered! Wish I could give 6 stars. Keep up the good work!

Simple and effective!

Use Google Analytics on your WordPress site without touching any code, and view visitor reports right in your WordPress admin dashboard!

Lightweight Google Analytics vs ShareThis Dashboard for Google Analytics