Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Tag Concierge

Consent Mode Banner is a lightweight (~3 kB), user-friendly WordPress plugin designed to integrate Google Consent Mode seamlessly into your website. It offers a simple and efficient way for website owners to comply with cookie and privacy regulations like GDPR and CCPA, by enabling visitors to select their cookie preferences easily.
<h3>Features</h3>
<ul>
<li>Simple Setup: Integrate with Google Tag and Google Tag Manager with minimal configuration.</li>
<li>Customizable Consent Banner: Tailor the appearance and message of your consent banner.</li>
<li>User Preference Control: Allows users to specify their consent for different types of cookies (e.g., necessary, analytics, marketing).</li>
<li>Compliance with Privacy Laws: Helps in making your website compliant with GDPR, CCPA, and other privacy regulations.</li>
<li>Lightweight and Fast: Designed to be non-intrusive and does not affect your website’s load time.</li>
</ul>
<a href="https://docs.tagconcierge.com/article/72-how-to-configure-google-consent-mode-wordpress-woocommerce" rel="nofollow ugc">Documentation</a>
<h3>Banner UI</h3>
This plugin relies on open-source, lightweight Consent Banner UI available on GitHub:
<a href="https://github.com/tagconcierge/consent-banner-js" rel="nofollow ugc">tagconcierge/consent-banner-js</a>

Consent Mode Banner

Lightweight (~3kB) Consent/Cookies Banner compatible with Google Consent Mode (GTM & Google Tags). No account or subscription is needed.

Lightweight Google Analytics vs Consent Mode Banner