Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Aslam Hasib

Zenaul Islam

Tarek Aziz

HasThemes

HT Plugins

Sharif Uddin

Yeasin Hossain

Alberuni Azad.

HT Easy GA4 – Google Analytics 4 WordPress plugin is a great option for those in search of the best Google Analytics WordPress plugin for WordPress website traffic analytics. This easy-to-use and intuitive Google Analytics plugin for WordPress enables you to link your WordPress site with Google Analytics 4 with a few clicks and get complete analytics for WordPress site. 
The plugin developed by the HasThemes team can be pretty useful if you are a user of <a href="https://support.google.com/analytics/answer/10089681" rel="nofollow ugc">Google Analytics 4</a>, also known as GA4.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/usY-WwUMPnM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property. With the latest Google Analytics 4 version, you will get more advantages over the older Universal Analytics tool in terms of web analytics.
HT Easy GA4 is an exceptional Google Analytics 4 WordPress plugin that brings actionable website insights directly to your WordPress dashboard. With HT Easy GA4, you gain access to customized reports designed to eliminate unnecessary clutter and present only the vital statistics that truly matter for your business growth. This means you can easily assess what’s driving success and identify areas that need improvement. Empower your decision-making with clear, relevant data, and optimize your website’s performance based on real-time, valuable information.
<a href="https://hasthemes.com/docs/ht-easy-ga4/how-to/" rel="nofollow ugc">Documentation</a> | <a href="https://hasthemes.com/plugins/google-analytics-plugin-for-wordpress?utm_source=wp-org&utm_medium=ht-ga4&utm_campaign=htga4_plugin-page#pricing" rel="nofollow ugc">Purchase Pro</a> | <a href="https://hasthemes.com/contact-us/" rel="nofollow ugc">Support</a>
<h3>Benefits of using Google Analytics 4 ( GA4 )</h3>
<ul>
<li>Unified view between app and web</li>
<li>Updated user interface with several new reporting tools</li>
<li>More intelligent user privacy and tracking features</li>
<li>A plethora of parameters</li>
</ul>
<h3>Key Features</h3>
<ul>
<li>👉 Manually Track your Visitors behavior with GA4 measurement_id</li>
<li>👉 Automatically Track visitors and View reports with Google Login</li>
<li>👉 View Standard Reports
<ul>
<li>Sessions</li>
<li>Page View</li>
<li>Bounce Rate</li>
<li>Top Pages</li>
<li>Top Referrers</li>
<li>Top country’s</li>
<li>User Types</li>
<li>Device Types</li>
</ul>
</li>
<li>👉 Generate and View Reports for a Custom Period of Time</li>
<li>👉 Compare Chart Reports With Previous Periods of Time</li>
<li>👉 GDPR Cookie Notice</li>
<li>👉 WooCommerce Integration (Pro)</li>
<li>👉 Exclude Administrators from being tracked</li>
<li>👉 Exclude Custom User Roles from being tracked (Pro)</li>
<li>👉 GA4 Inspector Tool – Debug and verify your Google Analytics 4 implementation with a real-time debug panel</li>
<li>👉 Custom Events with Dynamic parameters and presets</li>
<li>👉 Purchase Event Tracking – Track WooCommerce purchase transactions in GA4</li>
<li>👉 Google Ads Conversion Tracking – Track WooCommerce purchase conversions in Google Ads</li>
<li>👉 Server-Side Event Tracking – Track events via GA4 Measurement Protocol to bypass ad blockers</li>
</ul>
<h3>🔥 Premium Features 🔥</h3>
<ul>
<li>
E-commerce Reports
<ul>
<li>Transactions</li>
<li>Revenue</li>
<li>Average Purchase Revenue</li>
<li>Total Purchase Revenue</li>
<li>Products Viewed</li>
<li>Products Added to the Cart</li>
<li>Products Checked Out</li>
<li>Products Purchase Quantity</li>
<li>Top Products</li>
<li>Top Brands</li>
<li>Top Sources</li>
</ul>
</li>
<li>
Real-time Reports
<ul>
<li>Page Views per Minute</li>
<li>Active Users</li>
<li>Top Pages</li>
<li>Top Events</li>
<li>Top country’s</li>
<li>Device Types</li>
</ul>
</li>
<li>
E-Commerce Events (Pro)
<ul>
<li>View Product</li>
<li>View Category</li>
<li>Add to Cart</li>
<li>Initiate Checkout</li>
</ul>
</li>
<li>
Video & Audio Events
<ul>
<li>Vimeo Video Engagement</li>
<li>Self Hosted Video Engagement</li>
<li>Self Hosted Audio Engagement</li>
</ul>
</li>
<li>
Google Ads Advanced Conversion Events
<ul>
<li>Add to Cart Conversions</li>
<li>Begin Checkout Conversions</li>
<li>View Product Conversions</li>
<li>View Category Conversions</li>
</ul>
</li>
</ul>
<h3>Details of Each Feature of HT Easy GA4</h3>
Login With Google – With HT GA4, login with Google allows you to seamlessly access the property and measurement ID of your Google account. This integration provides a convenient and efficient way to view and manage your Google Analytics data directly within the HT GA4 plugin.
Integration with WooCommerce – The HT GA4 plugin is compatible with WooCommerce. As a result, it facilitates tracking various eCommerce activities on your WooCommerce store easier. This feature can also provide you with vital insights that you can use to enhance your store for business growth. Thus, it would be a perfect plugin for Google Analytics for WooCommerce.
GA4 Inspector Tool – The GA4 Inspector is a powerful debugging tool that helps you verify your Google Analytics 4 implementation in real-time. When enabled, it displays a debug panel on your website that shows which GA4 measurement IDs are present, checks if the Google Analytics gtag script is properly loaded, and verifies if the dataLayer is present and working correctly. Simply add <code>?htga4_inspector=1</code> to any page URL to activate the inspector and troubleshoot your GA4 setup.
Custom Events – Create and track custom events with dynamic parameters to monitor specific user interactions on your website. The custom events feature allows you to set up event tracking for form submissions, button clicks, and other user actions using CSS selectors. You can configure event names, parameters, and trigger conditions with both simple and advanced parameter modes. This feature includes presets for common tracking scenarios and supports both static and dynamic parameter values to provide comprehensive insights into user behavior and engagement.
Google Ads Conversion Tracking – Seamlessly integrate Google Ads conversion tracking with your WooCommerce store to measure the effectiveness of your advertising campaigns. Track purchase conversions automatically and send them directly to Google Ads with detailed product information, transaction values, and customer data. The delayed conversion tracking system ensures that conversions are properly attributed even when customers complete their purchase during a later visit. With multiple tracking hooks including payment completion, thank you pages, and order status changes, you can be confident that no conversion goes untracked. This feature helps you optimize your Google Ads campaigns by providing accurate conversion data and ROI metrics. Purchase conversion tracking is available in the free version, while advanced conversion events (Add to Cart, Begin Checkout, View Product, View Category) are available in the Pro version for comprehensive conversion funnel analysis.
Server-Side Event Tracking – Send GA4 events directly from your server using the Measurement Protocol API, bypassing browser-based ad blockers and privacy extensions that can block traditional client-side tracking. This ensures more accurate and complete analytics data by capturing events that would otherwise be lost. All events maintain user session continuity with proper client ID and session ID handling. Enable this feature in the plugin settings and configure your Measurement Protocol API secret to start tracking events reliably, even when visitors use ad-blocking software.
<h3>Standard Reports</h3>
<ul>
<li>
Sessions – A session represents a user’s interactions with your website within a specific time frame. Monitoring sessions help you understand user behavior and spot trends.
</li>
<li>
Page Views – Page views count how many times a page on your website has been loaded. This data helps identify popular pages and traffic drivers.
</li>
<li>
*Bounce Rate – Bounce rate indicates the percentage of users leaving your website after viewing only one page. Identifying high bounce rate pages can guide UX improvements.
</li>
<li>
Top Pages – The top pages report displays the pages that have the highest page views, allowing you to promote popular content effectively.
</li>
<li>
Top Referrers – This report reveals websites sending the most traffic to your site, enabling targeted marketing efforts. Also, this report shows how many sessions that website sent traffic to your site.
</li>
<li>
Top Countries – Identify the top countries where your website visitors come from and tailor marketing and content strategies accordingly. Besides, you can get the session wise data of visitors coming from different countries.
</li>
<li>
User Types – The user types report categorizes visitors (new, returning, not set, etc.), aiding in segmenting your audience for personalized campaigns.
</li>
<li>
Device Types – The device types report shows the devices such as Desktop, Tablet, Mobile, etc. that users utilize to access your website, facilitating optimizations for a better user experience.
</li>
</ul>
<h3>eCommerce Events (Pro)</h3>
This plugin contains a number of features for eCommerce tracking for various events.
<ul>
<li>
View Product – The “View Product” event tracks when a user views a specific product on your eCommerce website. This data helps you understand which products are attracting the most interest and engagement from your visitors.
</li>
<li>
View Category – The “View Category” event allows you to monitor when users explore a particular category of products on your online store. This information assists in identifying popular product categories and user preferences.
</li>
<li>
Add to Cart – The “Add to Cart” event is triggered when a user adds a product to their shopping cart. Tracking this event helps you gauge the level of interest in different products and evaluate the effectiveness of your marketing efforts.
</li>
<li>
Initiate Checkout – The “Initiate Checkout” event is recorded when a user starts the checkout process for their selected items. Monitoring this event provides insights into your conversion funnel and identifies potential barriers in the checkout process.
</li>
<li>
Purchase – The “Purchase” event tracks successful transactions when a user completes the payment process for their order. This is a crucial event to measure the overall performance and revenue generated by your e-commerce website.
</li>
</ul>
<h3>eCommerce Reports (Pro)</h3>
The following are some remarkable eCommerce reports tracking features available in HT Easy GA4:
<ul>
<li>
Transactions – Track the number of sales made on your website to identify sales trends and performance.
</li>
<li>
Average Purchase Revenue – Discover the average amount spent by each user during a purchase, helping identify profitable products and optimize marketing efforts.
</li>
<li>
Total Purchase Revenue – Monitor the total amount of money spent on your website to track revenue trends and website performance.
</li>
<li>
Products Viewed – Keep track of the number of times each product is viewed to identify popular items for promotion.
</li>
<li>
Products Added to Cart – Monitor the number of times each product is added to the cart to optimize website engagement.
</li>
<li>
Products Checked Out – Track the number of times each product is purchased to analyze purchase behavior.
</li>
<li>
Products Purchase Quantity – Monitor the quantity of each product purchased to ensure adequate inventory management.
</li>
<li>
Top Products – HT Easy GA4 enables you to view the analytics of top products in your store in a streamlined and user-friendly table format. Get data about product purchase quantity, product revenue, product views, add to carts, carts to view, etc. Thus, you can identify the most popular products to focus on promoting and optimizing your inventory.
</li>
<li>
Top Brands – Get the analytics of top brands in table format that people are liking. Therefore, you can discover the most preferred brands to better understand customer preferences and preferences in the market. Get reports on brand name, product views, prchase quantity, product revenue, etc.
</li>
<li>
Top Sources – With the intuitive table-format report, you can easily access valuable data about the websites sending traffic to your site. This comprehensive report allows you to analyze product views, product quantity, and product revenue originating from different sources. By understanding where your website traffic is coming from and how it influences product interactions and revenue, you can make informed decisions to optimize marketing strategies and enhance overall website performance.
</li>
</ul>
If you are running a website or app, you might already know how important the Google Analytics tool is when it comes to tracking and understanding different website data. Here website data refers to customer behavior, user experience, online content, device functionality, and many more.
In case you are not familiar with the Google Analytics tool, it is one of the best web analytic tools that allow you to collect many vital reports, and stats, using which you will get to discover things you probably didn’t even know about your website visitors. By analyzing these crucial data, you will be able to maximize your website performance while growing your business at the same time.
Though GA4 property enables more robust cross-device and cross-platform tracking, Google still recommends using the latest tool to take its advantage even if you don’t have a mobile app. You can use Google Analytics 4 for a website, an app, or both a website and an app together.
To help you with adding the latest Google Analytics property to your WordPress website, the HT Easy GA4 ( Google Analytics 4 ) plugin will allow you to incorporate an analytic script to your existing theme and start tracking your website or mobile app usage data right away. Moreover, the plugin is super easy to use and you don’t have to write a single line of code. All you have to do is add a measurement ID, and you are good to go.
<h3>🎬 Video created by the community</h3>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/2Ade3cG0DW8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Our Other Plugins</h3>
We have a lot of plugins and extensions that might interest you. Try out other projects by following this link:
<a href="https://wordpress.org/plugins/woolentor-addons/" rel="ugc">ShopLentor (Woolentor)</a> – WooCommerce page builder with 125+ widgets, 36 modules including Shopify-style checkout, Quick View, Wishlist, and Compare features.
<a href="https://wordpress.org/plugins/support-genix-lite/" rel="ugc">Support Genix</a> – AI-powered helpdesk with ticketing system, knowledge base, and 24/7 chatbot support for customer service.
<a href="https://wordpress.org/plugins/ht-mega-for-elementor/" rel="ugc">HT Mega For Elementor</a> – Elementor addon with 135+ widgets, AI Content Writer, Theme Builder, Mega Menu Builder, and 790+ ready blocks.
<a href="https://wordpress.org/plugins/hashbar-wp-notification-bar/" rel="ugc">Hashbar WP Notification Bar</a> – Create unlimited notification bars for announcements, promotions, and alerts.
<a href="https://wordpress.org/plugins/wp-plugin-manager/" rel="ugc">WP Plugin Manager</a> – Disable certain plugins on specific pages or posts for better performance. Activate or deactivate plugins on a per-page basis.
<a href="https://wordpress.org/plugins/extensions-for-cf7/" rel="ugc">Extensions For CF7</a> – Contact Form 7 Database, Conditional Fields, and Mailchimp integration for lead generation.
<a href="https://wordpress.org/plugins/whols/" rel="ugc">Whols</a> – WooCommerce wholesale pricing plugin. Set wholesale prices, custom registration fields, and minimum requirements. Works like Wholesale Suite, B2Bking.
<a href="https://wordpress.org/plugins/just-tables/" rel="ugc">JustTables</a> – WooCommerce product table plugin with 28 pre-built columns, custom fields support, and drag-and-drop ordering.
<a href="https://wordpress.org/plugins/swatchly/" rel="ugc">Swatchly</a> – WooCommerce product variation swatches with color, label, and image swatch types.
<a href="https://wordpress.org/plugins/ht-slider-for-elementor/" rel="ugc">HT Slider For Elementor</a> – Powerful slider addon for Elementor with custom styling options and navigation controls.
<a href="https://wordpress.org/plugins/ht-contactform/" rel="ugc">HT Contact Form</a> – Elementor addon for Contact Form 7 with drag-and-drop and custom styling options.
<h3>Need Help?</h3>
Is there any feature that you want to get in this plugin? 
Needs assistance to use this plugin? 
Feel free to <a href="https://hasthemes.com/contact-us/" rel="nofollow ugc">Contact us</a>

HT Easy GA4 – Google Analytics WordPress Plugin

HT Easy GA4 - Google Analytics WordPress Plugin enables tracking user behavior and viewing Google Analytics dashboard reports from your website.

Lightweight Google Analytics vs HT Easy GA4 – Google Analytics WordPress Plugin