Andy Feliciotti

This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. Additional features include the ability to change the tracking code position, disabling display features, anonymize IP, and excluding roles from tracking.
Note: Universal Analytics (UA-) was discontinued by Google on July 1, 2023. This plugin still supports UA tracking IDs for backwards compatibility, but we recommend migrating to Google Analytics 4 (G-XXXXXXXX) for active tracking.
Features
<ul>
<li>Performance focused with no bloat</li>
<li>Extremely simple to setup</li>
<li>Works with Google Analytics 4 (gtag.js) — Universal Analytics (analytics.js) still supported</li>
<li>Regular updates for when GA changes in the future</li>
<li>Only requires your GA tracking ID to work</li>
<li>Option to put the tracking code in the header or footer</li>
<li>Options to disable display features and anonymize IPs</li>
<li>Options to exclude specific roles from GA tracking</li>
<li>Option to use MinimalAnalytics.com’s tracking code (or MinimalAnalytics4 if using gtag.js)</li>
<li>Google Consent Mode v2 support for GDPR/CCPA compliance</li>
<li>Debug Mode for testing GA4 implementation</li>
<li>Works with WP-Rocket’s local GA script feature</li>
<li>Never any upsells</li>
</ul>
This plugin uses Google Analytics 4 (gtag.js) tracking code by default. Universal Analytics (analytics.js) is still supported for backwards compatibility. It does not include any built in reporting — to view your site statistics, visit Google Analytics after installing.

Lightweight Google Analytics

Easily integrate Google Analytics with WordPress using just your tracking ID.

Marcin Pietrzak

The Simple Consent Mode plugin helps seamlessly integrate Google Tag Manager’s (GTM) Consent Mode v2 on your website, ensuring compliance with privacy regulations like GDPR. This lightweight plugin automatically configures Consent Mode and manages user consent for analytics and marketing cookies.
With Simple Consent Mode, you can dynamically adjust the behavior of your tags based on whether the user has granted or denied consent, while still gathering anonymous data when consent is not provided. The plugin makes it easy to implement, providing a simple interface for enabling and configuring consents, without needing to manually adjust code.
<h4>Key Features</h4>
<ul>
<li>Automatic Consent Mode Configuration: Integrates GTM Consent Mode v2 with no need for complex manual setup.</li>
<li>Granular Consent Control: Allows users to opt in or out of specific types of cookies (e.g., analytics, marketing).</li>
<li>GTM Tag Support: Works seamlessly with Google Analytics, Google Ads, and other GTM tags that rely on user consent.</li>
<li>GDPR and Privacy Compliant: Helps ensure compliance with global privacy regulations by allowing proper consent tracking.</li>
<li>Lightweight & Easy Setup: Minimal configuration required.</li>
</ul>
This plugin simplifies the process of integrating and managing GTM’s Consent Mode v2, giving site owners better control over cookie usage while respecting user privacy preferences.
<h4>GitHub</h4>
The Simple Consent Mode plugin is available also on <a href="https://github.com/iworks/simple-consent-mode" rel="nofollow ugc">GitHub – Simple Consent Mode</a>.

Simple Consent Mode

Simple Consent Mode helps integrate GTM Consent Mode v2 on your website.

Lightweight Google Analytics vs Simple Consent Mode