Amrit Anandh

Kuppuraj

Midhu

Cartimize

aghilesh

After you have invested vast resources into building your store and customer acquisition through pay per click campaigns etc., it seems almost unbearable that 69% of users – after having added items to their cart – then choose to abandon their purchase.
Why is it that this many orders are abandoned? And what exactly can online retailers like yourself do to improve this sad state of affairs?
<blockquote>
All design and user-experience decisions are based on 134 checkout-specific guidelines distilled from Baymard Institute‘s 54,000+ hours of large scale e-commerce UX research. The very same research used by leading e-commerce companies like Amazon, Nike, Walmart, Target, Google, Macy’s, and Office Depot to name a few.
</blockquote>
Implement The Best WooCommerce Checkout UX and gain as much as a 35% increase in conversion rate, in under 5 minutes.
Live Demos – 
* <a href="https://demo.cartimize.com/?add-to-cart=15&cartimize_redirect=1" rel="nofollow ugc">Simple product</a> 
* <a href="https://demo.cartimize.com/?add-to-cart=23&cartimize_redirect=1" rel="nofollow ugc">Virtual product</a> 
* <a href="https://demo.cartimize.com/?add-to-cart=15&cartimize_redirect=1&cartimize_custom_css_redirect=1" rel="nofollow ugc">Custom-styled checkout</a>
Check out the Demo Video below –
<iframe loading="lazy" class="youtube-player" width="640" height="360" src="https://www.youtube.com/embed/wIC8B0YJXmI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<a href="https://cartimize.com/" rel="nofollow ugc">Discover more at our website</a>
<h4>MAKE IT SIMPLE</h4>
<h3>Faster, friction-less, smoother checkout</h3>
Minimizing the default number of displayed form fields and selections are particularly important for the WooCommerce one-step checkout implementation. It’s key to achieve the perceived simplicity that the one-step style can afford.
<ul>
<li>
Hide Optional fields behind a link – The main component in reducing the amount of needless attention drawn to optional fields is collapsing them behind a link. This performs well, as empty form fields in the checkout are generally seen by users as a potential task that has to be completed. Removing the form field from the default checkout flow will greatly reduce the amount of needless attention.
</li>
<li>
Make the coupon section much less prominent – Showing a coupon code field and apply button directly in the checkout flow is one of the best ways to make sure all users without a coupon notice that they could be getting a better deal on their purchase. A well-performing way of reducing the amount of emphasis on the coupon field, while still keeping it discoverable for users who do have a coupon, is to collapse it behind a link. Although WooCommerce hides the actual coupon field and apply button behind a link, both the design and placement of the link still demand needless attention.
</li>
<li>
Allow logged-in users to save and choose from multiple addresses – Logged-in users can add multiple shipping and billing addresses during checkout, or pick from their previously saved addresses for both delivery and billing. 80% of people use the same address most of the time. Your customers can choose a default address for shipping and billing, and it will automatically be selected during checkout.
</li>
<li>
Enclosed Checkout – During the checkout process, the number of elements shown to users should be reduced to a minimum to allow them to focus on completing the checkout process. This, in particular, means removing the main site-wide navigation in the header and the various potentially distracting links in the footer during checkout.
</li>
</ul>
<h4>DON’T MAKE ME THINK</h4>
<h3>Reduce shoppers’ cognitive load</h3>
Making users think, evaluate or make up their mind during the checkout causes interruptions. Since these interruptions lapses a user’s ability to progress in their checkout, it’s important to reduce them to any extent possible.
<ul>
<li>
Let users enter their ‘Shipping Address’ first instead of ‘Billing Address’ – A shipping address determines where the product is being delivered – a straightforward terminology which users have no issues understanding. A billing address, on the other hand, can be used for several purposes. Asking users to type their shipping address instead of a billing address performs better.
</li>
<li>
Use ‘Shipping Address’ as ‘Billing Address’ by default – For most B2C sites, the majority of customers typically order products to their own address. Setting the “Billing Address to equal the Shipping Address”, by default, performs vastly better than either not having the feature or not having it as a default selection.
</li>
<li>
Explain why you need the users’ phone number – Users continue to be concerned about the security and confidentiality of their personal information on the web. This can range from serious concerns over identity theft to more mundane concerns, such as an aversion to receiving marketing phone calls – making them reluctant to hand out personal information. When it’s truly necessary to require users to supply the information, it should clearly be explained why the data is required. One well-performing pattern is simply using a short inline explanation, in close proximity to the field, such as “Used for payment validation”, “For order questions only”, or whatever the information is actually used for.
</li>
<li>
Disable Shipping Address for virtual products – If the cart contains only virtual products, the delivery address form will be hidden.
</li>
<li>
Disable Billing Address – For stores who do not need to get a billing address from their users, it is best to hide the form altogether.
</li>
</ul>
<h4>DELIGHT ME!</h4>
<h3>Delight users with a thoughtful checkout flow</h3>
Besides speeding up the completion of the form, a thoughtfully designed checkout flow has the potential to bring delight to users in an otherwise dull typing process.
<ul>
<li>
Live inline error validation of form fields – “Live inline validation” is where the validity of the user’s inputs are checked live as the user progresses through the form, as opposed to checking the inputs in a lump sum when the user submits the form. We time and again observe that there’s a direct correlation between how and when users are presented with form validation errors and the pace and effort with which they are able to resolve those errors.
</li>
<li>
Positive inline validation – It has been observed to perform well that instead of only telling users what they’ve done wrong, we also tell them when they’ve done something right. During testing, sites that used positive inline validation, by adding a checkmark next to correctly inputted values, added a sense of delight and progression to the whole typing experience.
</li>
<li>
Sticky Order Summary section – With the multi-step checkout, the forms can extend well beyond the fold of the checkout page. In such cases, the order summary and payment methods section can be made to stick to the top so that it’s always visible to the user.
</li>
</ul>
<h4>Advanced PRO features</h4>
<ul>
<li>
A Better Thank you page [PRO] – The order confirmation page (thank you page) is the final leg in the checkout process. The first job of the confirmation step is to let all users know that their order has been successfully completed. It’s important that this information is communicated clearly to users to avoid them looking for further tasks that have to be completed before the order is placed. When this isn’t communicated clearly, users would wonder if they needed to do something else to finalize the order. Another key aspect of the confirmation step is to clearly prioritize the information, making the order confirmation information sufficiently prominent. This includes not collapsing all the order information or plastering the page with auxiliary options that are much more dominant than the actual order information.
</li>
<li>
Google Address Auto-complete [PRO] – Reduce post-order headaches and cut down address form fields by auto-completing your customers’ address entry.
</li>
<li>
Cart editing in checkout page [PRO] – Keep customers in the checkout page itself by allowing them to edit their cart without having to go back to the cart page.
</li>
<li>
Delayed account creation [PRO] – While users should always be allowed to complete the checkout process as a guest, having an optional account creation option is often appreciated by users. This begs the question of at which point during the checkout flow is it best to ask for the optional account creation. Based on previous checkout usability tests, it’s clear that delaying the optional account creation option performs the best. In fact, it’s often best delayed until the order is finalized; hence presenting the optional account creation option on the order confirmation page works best. This concept is called ‘Delayed Account Creation’.
</li>
<li>
Hide or make billing address optional for virtual and downloadable products [PRO] – For stores that do not need to get a billing address from their users, it is best to hide the form altogether.
</li>
<li>
Remove Cartimize branding [PRO] – Remove the ‘Checkout Powered by Cartimize’ badge and make the checkout your own.
</li>
</ul>
<h4>Advanced PRO features – COMING SOON</h4>
Our laser-focus is on improving the checkout flow to maximise conversion. We are working on premium features ranging from minor but significant design improvements to major overhaul of systems to make it easier for users.
<ul>
<li>
Cart order bump [PRO] – Increase your average order value by presenting an eye-catching yet non-interruptive upsell offer before your customers checkout. The offer is presented within the order items summary as a small widget where they can accept the offer by simply adding it to the cart.
</li>
<li>
Cross-device persistent cart [PRO] – Considering how easy it is to complete the mobile checkout process using a desktop computer instead, it is no surprise that a Baymard research study showed that 21% of mobile users consistently use a desktop device to complete their mobile-initiated orders, while 40% do it occasionally. To support this behaviour, cart items are sync’d between the mobile and desktop checkout sessions for logged-in users.
</li>
<li>
Auto-Detect City and State from ZIP [PRO] – While we can’t avoid requiring some information from users, we should minimize the amount of typing required whenever possible. Both “State” (/region) and “City” inputs present such an opportunity, as both can be auto-detected from a ZIP or Postal code in most countries.
</li>
<li>
A Better Cart page [PRO] – An effective Cart page should allow users to get an idea of the total order cost before they have to fill out multiple form fields, support that some users will use the cart as a temporary storage tool (for short-listing products) and a comparison tool (especially for spec-driven industries), auto-update quantity changes instantly without needing to click on an ‘Update’ button, allow users to easily re-add removed items and, allow users to ‘Save’ cart items for later.
</li>
<li>
OTP and link based account creation and login [PRO] – The password reset flow is the weakest link of the checkout process. Any issues with the password reset process technically lock users out of their account, at which point abandonments are very likely. OTP and link-based authentication via SMS and email, which were traditionally used only for 2-factor authentications can be used to completely eliminate the need for a password. Both account creation and logging in can be done through this system.
</li>
<li>
Login with social profiles [PRO] – Users simply don’t want yet another account, for yet another site, with yet another password. 34% of shoppers abandon their carts when they are required to create an account. One easy way for users to create an account is to allow them to login with their social profiles. No more usernames, emails or passwords to enter and remember.
</li>
<li>
Display positive user reviews for products in the cart [PRO] – Even after adding a product to the cart and starting the checkout process, users can still be skeptical of their purchase. Reassuring them of their decision nudges them to complete the purchase. One way to do this is to display the product-specific user reviews right in the checkout page itself. When a real customer tells them that the particular product worked well, chances are that they will feel confident to purchase it.
</li>
</ul>

Linear Checkout for WooCommerce by Cartimize

The Checkout You Deserve - Backed by 134 checkout-specific guidelines distilled from Baymard Institute‘s 61,000+ hours of large-scale e-commerce UX re …

Freemius

Pagup

Sajjad Ali

TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.
TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.
This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \<head\> \</head\>) on your website to track conversion from your audiences.
<ul>
<li>Enable Tiktok Pixel</li>
<li>Add your Tiktok Pixel ID</li>
<li>Click "Save changes"</li>
<li>Done !</li>
</ul>
<h3>PRO version</h3>
Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)
Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.
Once done, you can use <a href="https://chrome.google.com/webstore/detail/pixel-helper/aelgobmabdmlfmiblddjfnjodalhidnn" rel="nofollow ugc">TikTok Pixel Helper</a> (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to <a href="https://ads.tiktok.com/help/article?cid=6667478764454150150" rel="nofollow ugc">TikTok guidelines</a> for more details about TikTok ads.
<h3>ABOUT TIKTOK ADVERTISING</h3>
TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.
ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?
TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.
TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.
HOW CAN BRANDS USE TIKTOK?
There are three main ways that brands can market on TikTok:
<ul>
<li>They can create their own channel and upload relevant videos through their channel</li>
<li>They can work with influencers, to spread content to a broader audience</li>
<li>They can pay to advertise on Tiktok.</li>
</ul>
No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation. As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.
SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?
The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.
For the moment, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.
With these in-feed video ads, there are three action models:
<ul>
<li>Cost Per View : The cost per view model will require advertisers to pay when users view their ad. It is limited to 6 seconds time frame.</li>
<li>Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.</li>
<li>Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.</li>
</ul>
For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time. This ad appears instantly when a user opens the app, bringing your message front and center. You can then drive users to an internal or external destination.
You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.
WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?
Currently, TikTok's commercial platform is only available in beta mode for select companies. However, the self-serve ads will be accessible to all shortly. When this happens, companies will have six options to choose from:
<ul>
<li>Hashtag Challenge</li>
<li>Brand Takeover</li>
<li>In-feed native video</li>
<li>Top View</li>
<li>Branded Lenses / Effect</li>
<li>Custom Influencer</li>
</ul>
More <a href="https://www.deptagency.com/story/a-new-advertising-opportunity-has-arrived-copy/" rel="nofollow ugc">details</a>:
Enjoy !

Add Tiktok Pixel for Tiktok ads (+Woocommerce)

Add Tiktok Pixel allows you to install Tiktok pixel properly on your website to track conversion & maximize ROI by ensuring your most important au …

Linear Checkout for WooCommerce by Cartimize vs Add Tiktok Pixel for Tiktok ads (+Woocommerce)