George Pattichis

Link Juice Keeper redirects all non-existing URLs, that normally return a 404 error, to the page/post of your choice. This way everyone who comes to your blog via a broken link (both people and robots) will be redirected to a valid page.
A 404 Error (Page not Found) is very common and one of the main reasons Google can give you a lower ranking. Taking steps to handle 404 errors can be complex for non-techy users. With this free plugin you can finally resolve all 404 errors with just 1 click!
<h3>What are 404 errors?</h3>
As you probably know, incoming links play important role in ranking well in Google and other search engines. Therefore you should ensure that every incoming link leads to one of your valid pages on your blog. This may be a challenge because your website is dynamic and it changes every day:
<ul>
<li>you might remove or unpublish posts or pages;</li>
<li>you might change your URL structure on your blog;</li>
<li>links may brake because of technical misconfiguration;</li>
<li>a webmaster might add your link in their posts with a typo;</li>
<li>a visitor may simply mis-type your post’s URL</li>
</ul>
Any of the above will lead to link juice waste and a 404 error. You can avoid this simply by installing this plugin.
<h3>Features</h3>
<ul>
<li>Redirect errors to your homepage, an existing page, post or even a custom link</li>
<li>Monitor/log all 404 errors (Optional)</li>
<li>Choose redirect method to be used (301,302,307)</li>
<li>Send email notifications on every 404 (optional)</li>
<li>Translations ready</li>
</ul>
Link Juice Keeper was originally developed by <a href="https://profiles.wordpress.org/sirzooro/" rel="nofollow ugc">Daniel Frużyński</a>. The plugin has been adopted and refactored by <a href="https://profiles.wordpress.org/pattihis/" rel="nofollow ugc">George Pattichis</a> who will continue development and maintenance.
<a href="https://wordpress.org/extend/plugins/link-juice-keeper/changelog/" rel="ugc">Changelog</a>

Link Juice Keeper

Improve your SEO and keep your link juice by automatically redirecting all 404 errors to any page/post/url. User friendly options and log feature.

Maxwell Morgan

Pratik Barvaliya

Rareview®

Damir Tahiri

Simon Dickson

Take control of your site’s 404 Page Not Found error response with this simple, lightweight and core-friendly plugin.
Out of the box, WordPress treats 404 pages as a technical matter, with themes encouraged to include a hard-coded <code>404.php</code> template. But that means it’s difficult for site owners to make changes.
404 pages have become a space for websites and publishers to have a little fun, putting a smile on visitors’ faces as their journey is halted. They can also serve a useful navigational purpose, guiding users to the site’s latest or most popular content, or offering a search box.
By using WordPress’s built-in Pages feature, you can design and serve a feature-rich 404 page, making full use of WordPress content and navigation blocks. And you can edit and maintain it as easily as any other Page.
Just activate this plugin, then select your desired Page from the dropdown list on the Settings &rarr; Reading page.
Developer documentation and source code are available on GitHub.
<h3>Development</h3>
This plugin uses modern build tooling for development.
Source code is publicly available at: 
https://github.com/rareview/page-as-404
<h3>Build process</h3>
JavaScript and CSS assets are compiled for distribution. 
The uncompiled source code and build instructions can be found in the repository above.
Typical development workflow:
<ul>
<li><code>composer install</code></li>
<li><code>composer lint</code></li>
<li><code>composer format</code></li>
<li><code>npm install</code></li>
<li><code>npm run watch</code> or <code>npm run build</code></li>
</ul>
PHP dependencies are managed with Composer for development purposes only. 
The distributed plugin includes only the compiled assets required at runtime.

Page as 404


Something so simple that's often overlooked. Much easier than having to modify the theme. It's also nice that if you're logged it, you can edit the page directly.






Works great, surprised this isn't in core


I love that it’s lightweight, core-friendly, and works seamlessly with the block editor. Being able to design a custom 404 page using blocks in the editor is incredibly useful.


A must-have plugin for better 404 pages


It is very rare to see a plugin that solves a common problem in a native WordPress way. I like how Page as 404 doesn’t overload the dashboard with custom branding, upsell popups, or unnecessary UI. It just solves a very common problem. This should be a core feature.


Solves a Real Problem Without the Noise


It does exactly what it says and covers all best practices (sitemap, robots, etc.). Code looks solid and trustworthy.



Should be part of WordPress.


Simple but very useful

The lightweight and core-friendly way to manage your site's 404 response using a standard Page within your site

Link Juice Keeper vs Page as 404