markjhayden

<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/kZ2F9bqRWaw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<p>Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more.</p>
<h3>Features</h3>
<ul>
<li><strong>Installation:</strong> Seamlessly connect your website with Lytics in a few clicks. No development required.</li>
<li><strong>Profile Building / Collection:</strong> Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors.</li>
<li><strong>Identity Resolution:</strong> Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments.</li>
<li><strong>Behavioral Insights:</strong> Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics.</li>
<li><strong>Content Personalization:</strong> Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics.</li>
<li><strong>Content Recommendation:</strong> Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors.</li>
</ul>
<h3>Lytics.com Feature Support</h3>
<ul>
<li>Supports core <a href="https://docs.lytics.com/docs/lytics-javascript-tag" rel="nofollow ugc">Lytics tracking and personalization tag installation</a>.</li>
<li>Supports <a href="https://docs.lytics.com/docs/lytics-javascript-tag#data-collection" rel="nofollow ugc">data collection and Lytics profile building</a>.</li>
<li>Supports creation and delivery of <a href="https://docs.lytics.com/docs/personalization-pathfora" rel="nofollow ugc">Lytics Web Experiences via Personalization SDK</a>.</li>
<li>Supports real-time <a href="https://docs.lytics.com/docs/recommendations" rel="nofollow ugc">Lytics powered content recommendations</a>.</li>
<li>Supports real-time <a href="https://docs.lytics.com/docs/lytics-javascript-tag#accessing-visitor-profiles" rel="nofollow ugc">personalization based on Lytics profile</a>.</li>
</ul>
<h3>Privacy</h3>
<p>User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about <a href="https://www.lytics.com/privacy-policy/" rel="nofollow ugc">Lytics Privacy here</a>.</p>
<p>Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences.</p>
<p>Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag:</p>
<ul>
<li><a href="https://docs.lytics.com/reference/data-json-upload" rel="nofollow ugc">Data Collection (GET/POST)</a></li>
<li><a href="https://docs.lytics.com/reference/web-personalization-1" rel="nofollow ugc">Web Personalization (GET)</a></li>
<li><a href="https://docs.lytics.com/reference/public-content-recommendation" rel="nofollow ugc">Content Recommendation (GET)</a></li>
<li><a href="https://docs.lytics.com/reference/get_segment" rel="nofollow ugc">Segments/Collections (GET)</a></li>
<li>Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics.</li>
</ul>
<h3>Usage</h3>
<ol>
<li><strong>Create Access Token</strong>: Your Lytics <a href="https://docs.lytics.com/docs/access-tokens#deleting-an-existing-api-token" rel="nofollow ugc">API Token</a> can be found within your account settings on the Lytics platform. We recommend using the <code>admin</code> role.</li>
<li><strong>Enable Plugin</strong>: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to <code>enable tag</code> to ensure Lytics is configured properly.</li>
</ol>
<h3>Support</h3>
<p>We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.</p>


Lytics Personalization Engine (Official)

Integrate Lytics' personalization engine with WordPress for segmentation, personalized content, recommendations, and more.

audiencerate

<p>AudienceRate Tracker integrates WordPress websites with the AudienceRate Customer Data Platform.</p>
<p>The plugin loads the AudienceRate analytics script on the frontend and sends page view events with page metadata. When a visitor is logged in, the plugin also sends identify events with basic user traits such as user ID, email, first name, last name, and username.</p>
<p>The plugin requires a Workspace ID and Datasource ID from AudienceRate.</p>
<h3>External services</h3>
<p>This plugin connects to AudienceRate services to load the analytics script and send tracking data to the AudienceRate Customer Data Platform.</p>
<p>The plugin loads the AudienceRate analytics JavaScript file from:</p>
<ul>
<li>https://cdn-app.audiencerate.dev/cdp-analytics.js</li>
</ul>
<p>This script is loaded on the frontend only when the plugin is configured with a Workspace ID and Datasource ID.</p>
<p>The plugin sends tracking data to the AudienceRate ingestion API. Requests are sent to the following endpoint:</p>
<ul>
<li>https://ingestion.audiencerate.it/workspace/{workspaceId}</li>
</ul>
<p>The data sent may include page view information, page URL, page path, page title, post ID, post type, logged-in status, anonymous visitor ID, user agent, IP address, and, for logged-in users, basic WordPress user traits such as user ID, email address, first name, last name, and username.</p>
<p>This data is sent when a frontend page is viewed and, for logged-in users, when an identify event is generated.</p>
<p>This service is provided by AudienceRate.</p>
<p>Privacy Policy: https://www.audiencerate.com/privacy-policy.html<br />
Data Regulation Policy: https://www.audiencerate.com/data-regulation.html<br />
Terms of Service: ADD_A_VALID_AUDIENCERATE_TERMS_URL_HERE</p>


AudienceRate Tracker

AudienceRate Tracker sends page views and logged-in user identification events from WordPress to the AudienceRate CDP.

Lytics Personalization Engine (Official) vs AudienceRate Tracker