manceppo

<p>With the Manceppo B2B Marketing Hub plugin you can connect your<br />
WordPress website to your Manceppo account and start to build your<br />
custom small business B2B marketing stack, based on the tools you<br />
love.</p>
<p>This plugin will enable you to build landing pages with our form<br />
builder, track visitor behavior and add lead scores.</p>
<p>By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive<br />
you unleash a complete marketing stack as alternative to expensive<br />
Marketing Automation solutions.</p>
<h3>Connecting WordPress to Manceppo</h3>
<p>By installing the Manceppo plugin and connecting to your Manceppo<br />
account, you will open up Marketing Automation functionality.</p>
<p>The connection enables you to:</p>
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
</ul>
<p>Read the full instruction on how to connect WordPress and Manceppo<br />
here <a href="https://manceppo.com/connecting-wordpress-to-manceppo" rel="nofollow ugc">here</a>.</p>
<h3>Connecting Manceppo to Mailchimp</h3>
<p>By connecting Manceppo to MailChimp you will open up nurturing<br />
functionality.</p>
<p>The connection enables you to:</p>
<ul>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>
<p>Read the full instruction on how to connect Mailchimp and Manceppo<br />
<a href="https://manceppo.com/connecting-manceppo-to-mailchimp" rel="nofollow ugc">here</a>.</p>
<h3>Configure scoring rules</h3>
<p>To determine the sales readiness of leads, Manceppo offers lead<br />
scoring functionality on both behavior and profile criteria.</p>
<p>Lead scoring is a way to measure the likeliness of a commercial<br />
opportunity for a potential customer.</p>
<p>The lead scoring features in Manceppo include:</p>
<ul>
<li>Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.</li>
<li>Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.</li>
<li>Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.</li>
</ul>
<p>To set up lead scores in Manceppo to MailChimp, just follow these 3<br />
steps <a href="https://manceppo.com/configuring-lead-scores-in-manceppo" rel="nofollow ugc">here</a>.</p>
<h3>Manceppo features</h3>
<p>Manceppo features include:</p>
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>


Manceppo B2B Marketing Hub

Generate B2B leads and integrate with MailChimp, Google Analytics, LinkedIn and Pipedrive. Get a full lead profile, trigger actions and nurture leads.

Brandon Kraft

<p>Creates a new widget to easily add mailing lists to a Genesis website. Recommended plugin in virtually all Genesis theme tutorials. The widget allows the site administrator to set the form action, e-mail form field, and hidden fields to mimic the subscribe form of other mailing list services.</p>
<h3>Thanks</h3>
<p>A special thanks to all who have contributed to Genesis eNews Extended.</p>
<h4>Financial Donations</h4>
<ul>
<li>Joe Taylor</li>
<li>Dorian Speed</li>
<li>Paul Meyers</li>
<li>Joel Runyon</li>
<li>Jennifer Jinright</li>
<li>Greg Ferro</li>
<li>Greg Young</li>
</ul>
<h4>Code Contributions</h4>
<ul>
<li>Gary Jones (many, many times over)</li>
<li>Mike Hemberger</li>
<li>John Levandowski</li>
<li>David Decker</li>
<li>Kim Parsell</li>
<li>Erick Nelson</li>
<li>Nick Davis</li>
<li>Maor Chasen</li>
</ul>
<h4>StudioPress</h4>
<ul>
<li>Special thanks to Brian Gardner and the team at StudioPress who wrote the original code that provided the foundation for the plugin.</li>
</ul>
<p>If you’re not listed and think you should be, please drop me a note. Any omission is, in no way, intentional.</p>


Genesis eNews Extended

I love the simplicity of this plugin. Just read the form code from the service you're using, make sure you put in the action and the field names (precision is crucial) and you're good to go! Then you will need to set up, at the service itself, the pages for the confirmations and other notices.

Very simple wrapper for adding in your form action for various services

Genesis widget to add newsletter signup forms for MailChimp, AWeber, FeedBlitz, ConvertKit, and other mailing lists.

Manceppo B2B Marketing Hub vs Genesis eNews Extended