manceppo

With the Manceppo B2B Marketing Hub plugin you can connect your 
WordPress website to your Manceppo account and start to build your 
custom small business B2B marketing stack, based on the tools you 
love.
This plugin will enable you to build landing pages with our form 
builder, track visitor behavior and add lead scores.
By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive 
you unleash a complete marketing stack as alternative to expensive 
Marketing Automation solutions.
<h3>Connecting WordPress to Manceppo</h3>
By installing the Manceppo plugin and connecting to your Manceppo 
account, you will open up Marketing Automation functionality.
The connection enables you to:
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
</ul>
Read the full instruction on how to connect WordPress and Manceppo 
here <a href="https://manceppo.com/connecting-wordpress-to-manceppo" rel="nofollow ugc">here</a>.
<h3>Connecting Manceppo to Mailchimp</h3>
By connecting Manceppo to MailChimp you will open up nurturing 
functionality.
The connection enables you to:
<ul>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>
Read the full instruction on how to connect Mailchimp and Manceppo 
<a href="https://manceppo.com/connecting-manceppo-to-mailchimp" rel="nofollow ugc">here</a>.
<h3>Configure scoring rules</h3>
To determine the sales readiness of leads, Manceppo offers lead 
scoring functionality on both behavior and profile criteria.
Lead scoring is a way to measure the likeliness of a commercial 
opportunity for a potential customer.
The lead scoring features in Manceppo include:
<ul>
<li>Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.</li>
<li>Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.</li>
<li>Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.</li>
</ul>
To set up lead scores in Manceppo to MailChimp, just follow these 3 
steps <a href="https://manceppo.com/configuring-lead-scores-in-manceppo" rel="nofollow ugc">here</a>.
<h3>Manceppo features</h3>
Manceppo features include:
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>

Manceppo B2B Marketing Hub

Generate B2B leads and integrate with MailChimp, Google Analytics, LinkedIn and Pipedrive. Get a full lead profile, trigger actions and nurture leads.

Formcrafts

This add-on allows you to add subscribers to your MailChimp lists, with forms made with <a href="http://formcraft-wp.com/" rel="nofollow ugc">FormCraft</a>. You can read the tutorial <a href="http://formcraft-wp.com/help/how-to-configure-mailchimp-add-on/" rel="nofollow ugc">here</a>
Please note that this add-on works with <a href="http://formcraft-wp.com/" rel="nofollow ugc">FormCraft Premium</a>, and not <a href="https://wordpress.org/plugins/formcraft-form-builder/" rel="ugc">FormCraft Basic</a>

MailChimp Add-On for FormCraft

Create gorgeous optin forms for your site  with FormCraft, and grow your MailChimp list.

Manceppo B2B Marketing Hub vs MailChimp Add-On for FormCraft