Marc Tönsing

This plugins fires Google Analytics & Piwik events for the native WordPress MediaElement video and audio player. 
Works for playlists, too! Adds the following events in Google Analytics & Piwik:
<ul>
<li>play</li>
<li>ended</li>
</ul>
An event look like this: wp-video, play,[filename]
<ul>
<li>category: wp-video</li>
<li>action: play</li>
<li>label: filename of the corresponding media file</li>
</ul>

MediaElement Google Analytics & Piwik Event Tracking

This plugins fires Google Analytics & Piwik events for the native Wordpress MediaElement video and audio player.

MBmedien Group GmbH

Many website visitors cannot be tracked using conventional tracking methods. Combine 3 different types of web tracking (with cookie, without cookie and server-side) with this plugin to reveal hidden traffic on your website and analyse up to 90% more in Matomo. Scalooper Traffic Insights is installed and ready to use in 5 minutes. 
How Scalooper Traffic Insights works 
Imagine you invest in marketing activities that drive visitors to your website, but you can only analyse a portion of the traffic. Time and budget are wasted if visitors go uncounted because they block cookies or access your site through platforms that make tracking impossible. 
With Scalooper Traffic Insights you can also track these visitors! 
If a visitor blocks cookies, in many cases they can still be tracked using cookie-less (i.e. anonymous or pseudonymised, depending on the Matomo setting) tracking. If this is not possible either, you would track the actual server accesses. 
With this double fallback you will hardly miss anything that happens on your website. 
The Benefits of Scalooper Traffic Insights 
Scalooper Traffic Insights provides a number of advantages: 
Traceability over days through cookie tracking (consent required) 
Capture additional events that only happen in the browser, such as scrolling (setup required) 
More accurate page view numbers through server-side tracking 
Plausible TimeOnPage measurement through the Matomo HeartBeat timer 
With this additional data you can evaluate natural traffic, marketing campaigns and usability optimisations in more detail than ever before. Focus on the true potential and use your time and budget in the most efficient way!

Scalooper Traffic Insights

Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.

MediaElement Google Analytics & Piwik Event Tracking vs Scalooper Traffic Insights