Active Marketing

<h4>Now more comprehensive than ever. Test everything, quickly and efficiently.</h4>
<p>We listened to your feedback and improved the interface and functionality to make testing your content easier than ever. Here’s a partial list of the improvements we added with this update:</p>
<ul>
<li>All New Free Call-to-Action (CTA) Templates</li>
<li>All New CTA Testing Suite</li>
<li>All New Free Pop-Up/Overlay Templates</li>
<li>All New Pop-Up/Overlay Testing Suite</li>
</ul>
<h4>We also made improvements to all your favorite features, including:</h4>
<ul>
<li>Automatic Tracking of All WordPress Pages</li>
<li>Testing WordPress Pages from your Page List</li>
<li>Creating WordPress Page Variations from the Page Detail Interface</li>
<li>Testing Landing Page </li>
<li>Free Landing Page Templates</li>
</ul>
<h4>A Must-Have Conversion Rate Optimization Plugin</h4>
<p>You have no doubt heard of A/B testing, the process of showing visitors one of two (or more) versions of the same web page/CTA/overlay, and then tracking which one created the most revenue, leads, signups, downloads, purchases, registrations, or comments. With the Marketing Optimizer WordPress Plugin, now you can test every web page, landing page, call-to-action, and overlay on your site. Turn your visitors into data and use that data to improve your business’s bottom line. It’s a must have for every serious digital marketer.</p>
<h4>Free Templates</h4>
<p>Don’t have the time or resources to create landing pages or CTAs? Don’t worry, we have you covered. Use our free templates for landing pages, calls-to-action and overlays to quickly add powerful conversion elements to your site and begin testing immediately.</p>
<h4>A/B Test Multiple Web Pages, CTAs and Overlays</h4>
<p>Landing pages are the obvious choice for A/B testing, but every element on your website that receives traffic contributes to conversions, and it pays to test those, too. Want to increase the number of people who complete your email sign up overlay? Now you can test that, too. And your report will include the results for each page variant and the conversion rate of visitors that saw that version.</p>
<h4>Create Variations Quickly</h4>
<p>When editing any of your WordPress pages, CTAs or overlays, just click the ‘Add a Variation’ tab and the system automatically creates a new variation of the site element you are working on. Test any content, with any template, easily and quickly. Some common changes that have been shown to increase conversion rates are:</p>
<ul>
<li>Changes to headlines</li>
<li>Changes to page layout</li>
<li>Change images</li>
<li>Changes to colors</li>
<li>Changes to feedback forms</li>
<li>Adding testimonials</li>
<li>Adding trust symbols</li>
<li>Modifying button types and styles</li>
<li>Placement of the CTA</li>
<li>Length of time before showing webpage overlay/pop-up </li>
</ul>
<h4>Track Conversions Accurately</h4>
<p>What conversions matter most to you? Web form fills? Email sign ups? Whatever they may be, track every conversion with a simple shortcode that lets the system know that the visitor has just completed a successful conversion, and the proper version of all the web pages that visitor saw is credited with a conversion. This allows you to have many different conversion goal pages and still track all your conversions in properly.</p>
<h4>Adjustable Epsilon Greed, That Multi-Armed Bandit</h4>
<p>The ‘Multi-Armed Bandit’, or Epsilon Greedy, method of rotating variations is the fastest way to determine variation winners. It’s also, by far, the most profitable way to display your test pages. Never heard of it? Here’s how it works: the page with the highest conversion rate gets 90% of the traffic (‘Exploitation’), and the other variations are randomly rotated through the remaining 10% (‘Exploration’). In other words, 90% of the time the system chooses the best version of your page. The rest of the time it explores new variations in the hopes that they will prove to be a better solution. Since sometimes it makes more sense to explore more than 10%, you have the ability to simply move the slider to explore between 10% and 100%.</p>
<h4>Gravity Forms Integration</h4>
<p>Use the awesome Gravity Forms form builder on your WordPress site, and easily post all your form data directly into your Marketing Optimizer web application.</p>
<h4>Marketing Optimizer Integration</h4>
<p>This plugin is a must for current subscribers to the Marketing Optimizer software. It includes automatic Marketing Optimizer javascript publishing code, phone tracking integration, and more.</p>
<h4>100% Cache Compatible</h4>
<p>Tested to be compatible with W3 Total Cache, WP Super Cache, Quick Cache, and probably all WordPress caching plugins. Tested to be compatible with WordPress hosting services, like WP Engine and Pagely, which cache your content on the server level. This plugin doesn’t just ‘bust’ your caching, but utilizes your caching solution to retain the performance enhancements from them.</p>
<p><strong>Related Links:</strong></p>
<p><a href="http://www.marketingoptimizer.com/wordpress/" rel="nofollow ugc">Marketing Optimizer for WordPress Plugin Homepage</a></p>
<p><a href="http://www.marketingoptimizer.com" rel="nofollow ugc">Marketing Optimizer Homepage</a></p>


Marketing Optimizer

Absolutely the Most Complete A/B Testing Plugin New and Improved September of 2020

Gaya Kessler

<p><strong>Easiest way to create split tests on your WordPress sites, right from the content editor!</strong></p>
<p>Improve your website and start measuring your audience now.</p>
<p>Create A/B tests right in the content editor. Test which button colour works best, what content drives people to engage, anything you can imagine!</p>
<h4>Add A/B Tests from Anywhere in the Content Editor</h4>
<p>A/B Testing for WordPress allows you to create split tests right from the visual content editor. Measures the results of your tests and shows you which variant is the most popular choice.</p>
<p>You add a block to your content which you can fill with anything you want to, and switch between variants instantaneously to preview what visitors will see. Define distribution weight, pick the goal of the test, and off you go!</p>
<p>Place tests inside posts, pages, custom post-types, or any part of your template using shortcodes.</p>
<h4>Safe for SEO</h4>
<p>Everything has been implemented with SEO in the back of the mind, which means the plugin will do nothing to affect your SEO. It works just like most A/B testing tools out there, but natively from your own WordPress site without the use of 3th-party services.</p>
<h4>Measure Results</h4>
<p>A/B Testing for WordPress provides an overview of running tests and the measured results. It also shows the <strong>statistical significance of the test results</strong> so you can be confident a test is successful or not.</p>
<p>When you are done running your tests and can come to a conclusion you can break the winning variant out of the test and remove the test from the content with just one click.</p>
<h4>Integrates with Other Plugins</h4>
<p>A/B Testing for WordPress integrates with other WordPress plugins. This provides a streamlined experience to test variations of what the integrated plugin has to offer. Think form submissions, sign ups, product sales.</p>
<p>Integrates with <a href="https://wordpress.org/plugins/mailchimp-for-wp/" rel="ugc">Mailchimp for WordPress</a>, <a href="https://wordpress.org/plugins/html-forms/" rel="ugc">HTML Forms</a>, <a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">Contact Form 7</a>, <a href="https://wordpress.org/plugins/wpforms-lite/" rel="ugc">WPForms</a>, Gravity Forms, <a href="https://wordpress.org/plugins/ninja-forms/" rel="ugc">Ninja Forms</a>, <a href="https://wordpress.org/plugins/formidable/" rel="ugc">Formidable</a></p>
<h4>Test Your Visitors Right Now!</h4>
<p>Start measuring what works best on your site without all the hassle!</p>


A/B Testing for WordPress

I've had the idea for an A/B testing plugin for WordPress for years and shared it with Gaya a few weeks ago. Not saying he got the idea from me, he may have already been thinking along the same lines. Given his experience with A/B testing tools in other website builders, he had a first prototype ready just a few days later. 

And it's good! This is already a great tool to test variations of your content to see what drives the result you're looking for. And it's been improving steadily over the last few weeks.

Knowing Gaya and his iterative approach to building great and usable software (e.g. Thyme), I can't see how this will not be a success.

Finally

Easiest way to create split tests on your WordPress sites, right from the content editor!

Marketing Optimizer vs A/B Testing for WordPress