dwynkoop

ngwkoop

This WordPress plugin that lets you intelligently evaluate your marketing campaign effectiveness. It is based on weighted lags – the time from when customers click on a marketing channel to when they buy or convert – to assign likelihood of that marketing channel’s influence on the convertion or purchase. It attributes a percentage of each conversion to each marketing channel the customer used, shows you the entire path of the customer, and which campaigns are performing well.
First, you should define all your digital marketing channels; affiliates, pay per click, SEO, email, social, etc. You can then define the number of days that the channel can influence a conversion. Of course, as time passes, the likelihood that an interaction influences a conversion is diminished in a lag curve. For example, if a customer clicks through on an email and converts, that email is almost guaranteed to have influenced that conversion.
Over time though, say a few days later, if the customer comes back to your site and converts without a new click-through, the email probably had some influence but it’s not as certain. So we would weight the conversion after click-through much higher than the conversion a few days after click-through.
Each channel’s lag curve will differ. Some digital marketing channels assist the purchase such as affiliate coupons. The may not be that influential since the customer’s is already along the journey to conversion. Some channels are subscription-based such as email or SMS. People who subscribe are already aware of your brand and while the marketing contact is influential, there’s an element of brand awareness that comes into play. Of course, there is marketing where the customer is doing a search, finds your product, may or may not have ever heard of your company, but clicks through to find out more. That path is highly influential.
Once each channel’s lag curve is setup (there is a wizard to help), then you can setup campaigns and delivery events. Campaigns are marketing programs that may or may not be tied to specific channels, e.g., \”father’s day sale\”). Usually they have a budget and a fixed period of time. Delivery events then are the channels used to deliver the marketing message for that campaign. For our father’s day sale, perhaps you will send a general email blast and then follow that up with some display ads and maybe even a followup targeted email.
Each delivery event is assigned a number. Simply add that number to the click-through URL such as vs_evt={delivery event number}. That is the trick to help the plugin track the responses to the marketing. There is no opportunity on SEO to add any parameters to the click-through. The plugin is smart enough to detect SEO from the referrers as long as your landing page is HTTPS.
Conversion can be tracking from WooCommerce or from a thank you page on your site. Currently, thank yous served from Ajax are not supported but are on the list for a future enhancement.
Once we have click-throughs and conversions, there is a procedure which will interrogate the data and assign influence and attribution and present that information in reports. It will also detect the path to conversion, that is, the marketing channel interactions that worked together in concert to influence the conversion.
See more on <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.
<h3>Support</h3>
Besides using WordPress.org plugin page, you can also email us directly from <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.

Marketing Performance

Get the real picture of marketing channels customers use to convert! Weighted paths across multiple channels, timing, channel characteristics, etc.

sitetrail

Transform Your Content Into a Visibility Powerhouse
Content Publicity revolutionizes how your audience engages with your best content. It is a social sharing and digital marketing tool that bridges the gap between your website and Google News-approved publications through strategic content promotion and viral marketing capabilities.
🚀 Why Digital Marketers Use Content Publicity: 
– Social media marketing made effortless with clean, professional share buttons 
– Revolutionary “Super Suggest” feature suggests your content to real news editors at Google News sites 
– Floating share bar keeps sharing options always visible for maximum viral potential 
– Content marketing amplification through editorial outreach and press coverage opportunities 
– Built for content creators, marketers, and businesses serious about online PR and growth hacking
<h4>❤️ The Game-Changing “Super Suggest” Feature</h4>
What makes Content Publicity unique in the digital marketing space? Our exclusive Super Suggest feature allows your engaged readers to recommend your content directly to editors at Google News-approved publications. This creates unprecedented opportunities for:
✅ Press coverage and media mentions 
✅ High-authority backlinks from news sites 
✅ Massive SEO boost from editorial citations 
✅ Viral content amplification through media syndication 
✅ Brand credibility and thought leadership 
✅ Organic traffic explosion from press coverage
<h4>📊 Comprehensive Social Media Marketing & Viral Sharing Features</h4>
Dual Sharing Systems for Maximum Viral Potential: 
– In-Content Share Button: Professional black & white design optimized for conversion 
– Floating Share Bar: Always-visible left-side sharing panel for persistent engagement opportunities
Social Media Marketing Platforms Supported: 
– LinkedIn (perfect for B2B content marketing and professional viral sharing) 
– X/Twitter (instant viral potential and trending topic participation) 
– Facebook (broad audience reach and social proof amplification) 
– Email sharing (personal recommendations and influencer outreach)
Advanced Digital Marketing Customization: 
– Choose button styles (icon, text, or both) for optimal conversion 
– Position controls (before/after content) for strategic placement 
– Post type targeting (posts, pages, custom types) for content marketing campaigns 
– Individual post exclusions for sensitive content 
– Responsive mobile design for cross-platform viral sharing
<h4>🎯 Perfect For These Digital Marketing Professionals</h4>
Content Marketing Specialists & SEO Professionals 
Drive viral content campaigns, earn high-quality backlinks, and boost search rankings through editorial mentions and press coverage.
Social Media Marketing Managers 
Amplify reach across all platforms, create viral sharing opportunities, and build social proof through professional sharing tools.
Digital PR & Online Marketing Agencies 
Provide clients with direct access to news editors, systematic content amplification, and measurable press coverage results.
Growth Hackers & Viral Marketing Experts 
Transform engaged readers into content ambassadors, create systematic viral loops, and establish repeatable growth channels.
Business Leaders & Entrepreneurs 
Build thought leadership, generate press coverage, and establish industry authority through strategic content promotion and media outreach.
<h4>🔧 Technical Excellence & User Experience</h4>
WordPress Digital Marketing Best Practices: 
– Lightweight, optimized code for fast loading 
– Mobile-responsive design for cross-device viral sharing 
– Accessibility (WCAG) compliant for inclusive marketing 
– No external dependencies for reliable performance 
– Privacy-focused (no tracking) for GDPR compliance
Easy Setup & Content Marketing Management: 
– One-click installation and setup 
– Modern iOS-style toggle interface with premium UX 
– Comprehensive settings control for advanced campaigns 
– Shortcode support for custom placement in marketing funnels 
– Developer-friendly hooks and filters for agency customization
<h4>🌟 Content Syndication & Attribution System</h4>
Beyond social media marketing, Content Publicity makes your content embeddable across the web with proper SEO attribution:
<ul>
<li>HTML embed code generation with automatic attribution and backlinks</li>
<li>Featured image inclusion (customizable sizes) for visual social media marketing</li>
<li>Excerpt control (length and formatting) for content teasers</li>
<li>SEO-friendly backlinks to boost your original content rankings</li>
<li>Copy-to-clipboard functionality for streamlined content syndication</li>
</ul>
<h4>📈 Digital Marketing Results You Can Expect</h4>
Immediate Social Media Marketing Benefits: 
– Increased social media engagement and viral sharing 
– More email shares and personal recommendations 
– Better user experience with professional sharing options 
– Enhanced social proof and content credibility
Long-Term Content Marketing & SEO Growth: 
– Editorial coverage through Super Suggest recommendations 
– High-authority backlinks from Google News-approved publications 
– Improved search engine rankings from press mentions 
– Enhanced brand credibility and industry recognition 
– Viral content amplification and systematic growth
<h4>🎁 Bonus: Sitetrail Newspass Integration</h4>
For digital marketers seeking comprehensive news distribution and content syndication, Content Publicity integrates seamlessly with Sitetrail Newspass – our premium service for direct publication across 100+ authoritative news sites including Google News outlets. While Super Suggest handles organic reader recommendations, Newspass provides systematic, professional content distribution for serious content marketing campaigns.
The Perfect Digital Marketing Combination: 
– Content Publicity: Organic, reader-driven viral marketing recommendations 
– Sitetrail Newspass: Professional, systematic news distribution and content syndication 
– Together: Complete content marketing and online PR ecosystem
<h4>🔒 Privacy & Compliance</h4>
<ul>
<li>No user tracking or data collection for GDPR compliance</li>
<li>Privacy regulation compliant for international marketing campaigns</li>
<li>No external scripts or dependencies for reliable performance</li>
<li>Clean, semantic HTML output for SEO optimization</li>
<li>Accessibility-first design approach for inclusive digital marketing</li>
</ul>
<h3>Additional Information</h3>
<h4>Support & Documentation</h4>
Getting Help: 
– Comprehensive settings descriptions within the plugin admin for immediate guidance 
– Detailed FAQ section covering common content marketing use cases and digital marketing strategies 
– WordPress.org support forums for community assistance and best practices sharing 
– Professional support available through Sitetrail.com for enterprise and agency clients
Content Marketing Best Practices: 
– Enable Super Suggest for maximum content amplification and press coverage potential 
– Use both in-content buttons and floating bar for comprehensive viral marketing coverage 
– Target high-value content types (industry insights, analysis, research) for editorial interest 
– Monitor backlinks and media mentions for ROI tracking and campaign optimization
<h4>Integration & Compatibility</h4>
WordPress Compatibility: 
– WordPress 5.8+ (tested through 6.8) for latest features and security 
– PHP 7.4+ required for optimal performance and security 
– Multisite compatible for enterprise and agency deployments 
– Works with all standard WordPress themes and page builders 
– Compatible with major SEO plugins and content marketing tools
Performance Considerations: 
– Lightweight codebase (< 50KB total) for fast loading 
– No database queries on frontend for optimal Core Web Vitals 
– Minimal HTTP requests for better user experience 
– Mobile-optimized responsive design for cross-platform marketing 
– No impact on Core Web Vitals or site speed for SEO benefits
<h4>Advanced Usage for Digital Marketing Professionals</h4>
Developer Features: 
– Shortcode support: <code>[content_publicity_button]</code> for custom campaign placement 
– WordPress hooks and filters for advanced customization and white-label solutions 
– Clean, documented code structure for easy modification and extension 
– Modular architecture for agency customization and client-specific features
Content Marketing Strategy Integration: 
– Works perfectly with content marketing workflows and editorial calendars 
– Supports marketing automation and campaign integration 
– Enhances existing SEO and social media marketing strategies 
– Complements email marketing, influencer outreach, and viral marketing efforts
<h4>About Sitetrail</h4>
Content Publicity is developed by Sitetrail, a leading content marketing and news distribution company. We specialize in connecting quality content with major media outlets and helping businesses achieve meaningful press coverage through strategic digital marketing and online PR.
Our Mission: Make professional-grade content marketing, viral marketing, and media outreach accessible to businesses of all sizes.
Learn More: Visit <a href="https://sitetrail.com/" rel="nofollow ugc">Sitetrail.com</a> to discover our complete suite of content marketing, digital PR, and news distribution services for serious growth.
Transform your content marketing strategy today. Install Content Publicity and start building the media relationships, viral sharing opportunities, and systematic growth that drive real business results.

Content Publicity – Social Share & Super Suggest Content to Google News Sites

Easy social sharing + unique "Super Suggest" let's users submit your content to Google News-approved publications so editors can consid …

Marketing Performance vs Content Publicity – Social Share & Super Suggest Content to Google News Sites