ngwkoop

dwynkoop

This WordPress plugin that lets you intelligently evaluate your marketing campaign effectiveness. It is based on weighted lags – the time from when customers click on a marketing channel to when they buy or convert – to assign likelihood of that marketing channel’s influence on the convertion or purchase. It attributes a percentage of each conversion to each marketing channel the customer used, shows you the entire path of the customer, and which campaigns are performing well.
First, you should define all your digital marketing channels; affiliates, pay per click, SEO, email, social, etc. You can then define the number of days that the channel can influence a conversion. Of course, as time passes, the likelihood that an interaction influences a conversion is diminished in a lag curve. For example, if a customer clicks through on an email and converts, that email is almost guaranteed to have influenced that conversion.
Over time though, say a few days later, if the customer comes back to your site and converts without a new click-through, the email probably had some influence but it’s not as certain. So we would weight the conversion after click-through much higher than the conversion a few days after click-through.
Each channel’s lag curve will differ. Some digital marketing channels assist the purchase such as affiliate coupons. The may not be that influential since the customer’s is already along the journey to conversion. Some channels are subscription-based such as email or SMS. People who subscribe are already aware of your brand and while the marketing contact is influential, there’s an element of brand awareness that comes into play. Of course, there is marketing where the customer is doing a search, finds your product, may or may not have ever heard of your company, but clicks through to find out more. That path is highly influential.
Once each channel’s lag curve is setup (there is a wizard to help), then you can setup campaigns and delivery events. Campaigns are marketing programs that may or may not be tied to specific channels, e.g., \”father’s day sale\”). Usually they have a budget and a fixed period of time. Delivery events then are the channels used to deliver the marketing message for that campaign. For our father’s day sale, perhaps you will send a general email blast and then follow that up with some display ads and maybe even a followup targeted email.
Each delivery event is assigned a number. Simply add that number to the click-through URL such as vs_evt={delivery event number}. That is the trick to help the plugin track the responses to the marketing. There is no opportunity on SEO to add any parameters to the click-through. The plugin is smart enough to detect SEO from the referrers as long as your landing page is HTTPS.
Conversion can be tracking from WooCommerce or from a thank you page on your site. Currently, thank yous served from Ajax are not supported but are on the list for a future enhancement.
Once we have click-throughs and conversions, there is a procedure which will interrogate the data and assign influence and attribution and present that information in reports. It will also detect the path to conversion, that is, the marketing channel interactions that worked together in concert to influence the conversion.
See more on <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.
<h3>Support</h3>
Besides using WordPress.org plugin page, you can also email us directly from <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.

Marketing Performance

Get the real picture of marketing channels customers use to convert! Weighted paths across multiple channels, timing, channel characteristics, etc.

sitetrail

Turn your content into a visibility machine. Content Publicity is a lightweight, privacy-friendly social sharing plugin that adds clean share buttons, a floating share bar, click-to-tweet pull-quote blocks, and an optional share counter to your WordPress posts — plus the unique “Super Suggest” feature that lets readers recommend your content to editors at Google News-approved publications.
<h4>Features</h4>
<ul>
<li>Social share buttons — clean, modern in-content share button with multiple display styles</li>
<li>Floating share bar — optional vertical sticky bar on the left side of single posts</li>
<li>Click-to-Share quote blocks — Gutenberg block (and <code>[cp_quote]</code> shortcode) that turns a quotable sentence into one-click share moments for X, LinkedIn, WhatsApp, Facebook, Bluesky and more — the modern click-to-tweet experience for every network</li>
<li>Wide network support — LinkedIn, X (Twitter), Facebook, WhatsApp, Pinterest, Bluesky, Threads, Mastodon, Reddit, Telegram, Email, Copy Link</li>
<li>Privacy-friendly share counter — optional aggregate share counts stored in your own database, no cookies, no third-party trackers</li>
<li>Super Suggest — readers can recommend your article to editors at Newstrail.com, a Google News-approved publication, for potential editorial citation</li>
<li>Embed code generator — produces clean blockquote-style embed code with proper attribution and backlinks</li>
<li>Post-type targeting and per-post exclusion for fine-grained control</li>
<li>WhatsApp share, Pinterest “Pin It”, Bluesky, Threads and Mastodon sharing for modern social audiences</li>
<li>Copy link to clipboard for the silent shares (DMs, messaging apps) that traditional share buttons miss</li>
<li>Native Web Share-friendly markup that plays nicely with mobile sharing</li>
<li>Translation-ready with full i18n support and a <code>content-publicity</code> text domain</li>
<li>Lightweight — no external dependencies, no external scripts, no jQuery for new code paths</li>
</ul>
<h4>The “Super Suggest” Feature</h4>
The unique Super Suggest button lets your engaged readers nominate your article to editors at Google News-approved publications. When a reader finds your content valuable, one click sends your article URL to editors at Newstrail.com for editorial review. If your content aligns with their coverage areas, they may cite it, feature it, or follow up — creating opportunities for high-authority backlinks and press mentions.
<h4>Click-to-Share Quote Blocks</h4>
Add the Click-to-Share Quote block in the Gutenberg editor, type or paste a quotable sentence, and pick which networks to expose. Each rendered quote becomes a one-click share moment for X, LinkedIn, WhatsApp, Facebook, Bluesky, Threads, Mastodon, Reddit, Telegram, Email, or Copy Link. This is the modernized click-to-tweet pattern — every quote, every network, one click.
For Classic Editor users, the shortcode works too:
<pre><code>[cp_quote networks="twitter,linkedin,whatsapp"]Your quotable sentence here.[/cp_quote]
</code></pre>
<h4>Privacy & Compliance</h4>
Content Publicity is built for privacy from the ground up:
<ul>
<li>No user tracking, no cookies, no IP collection</li>
<li>No external scripts or third-party trackers</li>
<li>No data sent to external servers — every share link is a direct user-initiated link to the destination platform</li>
<li>Share counter (when enabled) stores aggregate counts in your own WordPress database as post meta only — no personal information, no IP addresses, no cookies are collected or stored</li>
<li>Fully GDPR-compatible out of the box</li>
<li>Accessibility (WCAG)-friendly markup with ARIA labels, keyboard navigation, and screen-reader support</li>
<li>No remote loading of code, fonts, or icons — all SVG brand glyphs ship inside the plugin</li>
</ul>
<h4>Compatibility</h4>
Content Publicity is tested with the latest WordPress release (7.0) and is fully compatible with PHP 8.0, 8.1, 8.2, 8.3, and 8.4. New code added in 1.2.0 uses modern, vanilla-PHP idioms throughout — no <code>eval()</code>, no <code>create_function()</code>, no deprecated APIs. The plugin works on every actively-supported PHP version and gracefully handles older WordPress installs down to the declared 6.0 minimum.
<h4>External Service Disclosure</h4>
The Super Suggest button is a standard <code><a href></code> link that the user clicks to open Newstrail.com (operated by Sitetrail). No data is automatically transmitted by the plugin — the user explicitly clicks the link to navigate to that site in a new tab. Newstrail’s own privacy policy applies once the user lands there. Disabling the Super Suggest toggle removes the button entirely.
<h4>About Sitetrail</h4>
Content Publicity is developed by Sitetrail, a content marketing and news distribution company. We specialize in connecting quality content with major media outlets and helping businesses achieve meaningful press coverage through strategic digital marketing and online PR.
Our Mission: Make professional-grade content marketing, media outreach, and news distribution accessible to businesses of all sizes.
Learn More: Visit <a href="https://www.sitetrail.com/" rel="nofollow ugc">Sitetrail.com</a> to discover our complete suite of content marketing, digital PR, and news distribution services.
More from Sitetrail: The plugin’s settings page also links to <a href="https://www.sitetrail.com/newspass/" rel="nofollow ugc">Sitetrail Newspass</a> (premium news-distribution service), and two sister WordPress plugins from the same team — <a href="https://www.sitetrail.com/plugins/ai-live-chat-pro/" rel="nofollow ugc">AI Live Chat PRO</a> (AI chatbot for WordPress + WooCommerce) and <a href="https://www.sitetrail.com/plugins/woo-toolbox/" rel="nofollow ugc">Woo Toolbox</a> (WooCommerce utility suite). These links appear only on the plugin’s own settings page and a single entry in the row meta on the Plugins admin screen — never on the WordPress dashboard, never as admin notices, never on the front-end. No tracking parameters are appended to any URL.
Transform your content marketing strategy today. Install Content Publicity and start building the media relationships, sharing opportunities, and systematic growth that drive real business results.

Content Publicity – Social Share Buttons, Click to Tweet & Super Suggest to Google News Sites

Social share buttons + click-to-tweet quote blocks + floating share bar + WhatsApp, X, LinkedIn, Facebook, Pinterest, Bluesky & more — plus unique …

Marketing Performance vs Content Publicity – Social Share Buttons, Click to Tweet & Super Suggest to Google News Sites