dwynkoop

ngwkoop

This WordPress plugin that lets you intelligently evaluate your marketing campaign effectiveness. It is based on weighted lags – the time from when customers click on a marketing channel to when they buy or convert – to assign likelihood of that marketing channel’s influence on the convertion or purchase. It attributes a percentage of each conversion to each marketing channel the customer used, shows you the entire path of the customer, and which campaigns are performing well.
First, you should define all your digital marketing channels; affiliates, pay per click, SEO, email, social, etc. You can then define the number of days that the channel can influence a conversion. Of course, as time passes, the likelihood that an interaction influences a conversion is diminished in a lag curve. For example, if a customer clicks through on an email and converts, that email is almost guaranteed to have influenced that conversion.
Over time though, say a few days later, if the customer comes back to your site and converts without a new click-through, the email probably had some influence but it’s not as certain. So we would weight the conversion after click-through much higher than the conversion a few days after click-through.
Each channel’s lag curve will differ. Some digital marketing channels assist the purchase such as affiliate coupons. The may not be that influential since the customer’s is already along the journey to conversion. Some channels are subscription-based such as email or SMS. People who subscribe are already aware of your brand and while the marketing contact is influential, there’s an element of brand awareness that comes into play. Of course, there is marketing where the customer is doing a search, finds your product, may or may not have ever heard of your company, but clicks through to find out more. That path is highly influential.
Once each channel’s lag curve is setup (there is a wizard to help), then you can setup campaigns and delivery events. Campaigns are marketing programs that may or may not be tied to specific channels, e.g., \”father’s day sale\”). Usually they have a budget and a fixed period of time. Delivery events then are the channels used to deliver the marketing message for that campaign. For our father’s day sale, perhaps you will send a general email blast and then follow that up with some display ads and maybe even a followup targeted email.
Each delivery event is assigned a number. Simply add that number to the click-through URL such as vs_evt={delivery event number}. That is the trick to help the plugin track the responses to the marketing. There is no opportunity on SEO to add any parameters to the click-through. The plugin is smart enough to detect SEO from the referrers as long as your landing page is HTTPS.
Conversion can be tracking from WooCommerce or from a thank you page on your site. Currently, thank yous served from Ajax are not supported but are on the list for a future enhancement.
Once we have click-throughs and conversions, there is a procedure which will interrogate the data and assign influence and attribution and present that information in reports. It will also detect the path to conversion, that is, the marketing channel interactions that worked together in concert to influence the conversion.
See more on <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.
<h3>Support</h3>
Besides using WordPress.org plugin page, you can also email us directly from <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.

Marketing Performance

Get the real picture of marketing channels customers use to convert! Weighted paths across multiple channels, timing, channel characteristics, etc.

themebon

Digital Marketing and Agency Templates for Elementor
plugin will allow you to build awesome stunning Digital and Agency home pages and inner pages with only single click. Super and fast way to show modern templates inside elementor page builder with 3 home pages. Digital marketing and agency templates gives you 3 complete home pages with 17+ addons that will suits for any kind of digital and agency pages. You can easily import digital marekting and agency templates with one click. Go to Digital Marketing Agency Templates for Elementor and you will see import button, just click on it, it will automatically import digital and agency templates into your pages.
There are more than 17+ widgets with 3 ready to use templates, just you need to edit it with your own content.
<blockquote>
<a href="https://codenpy.com/demos/elementor-digital/" rel="nofollow ugc">Live Demo </a>
</blockquote>
Widgets List
<ul>
<li>Heading</li>
<li>Hero Section</li>
<li>Hero Section 2</li>
<li>Hero Section 3</li>
<li>Promo</li>
<li>Promo 2</li>
<li>Promo 3</li>
<li>About Us</li>
<li>Service</li>
<li>Call to Action</li>
<li>Call to Action 2</li>
<li>Pricing</li>
<li>Testimonial</li>
<li>Clients Logo</li>
<li>Team Member</li>
<li>ProgressBar</li>
</ul>
Features
<ul>
<li>3 Stunning Home Pages</li>
<li>One Click Demo Import</li>
<li>100% Responsive all elements</li>
<li>Super easy Installation.</li>
<li>SEO friendly.</li>
<li>Easy user interface.</li>
<li>Works with any theme.</li>
<li>All Major browser supported.</li>
</ul>
Tags: elemenotr, addons, agency template, digital marketing template, one click import, responsive, page builder

Digital Marketing and Agency Templates Addons for Elementor

Digital Marketing and Agency Templates for Elementor

Marketing Performance vs Digital Marketing and Agency Templates Addons for Elementor