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<p>Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Page and interaction tracking</strong>: captures <code>page_view</code>, <code>click</code>, <code>form_interaction</code>, and <code>Search</code> events.</li>
<li><strong>Form data capture</strong>: can capture name, email, and phone values when they are present in forms.</li>
<li><strong>Session tracking</strong>: uses a UUID-based session identifier to group user activity.</li>
<li><strong>First-party identifier</strong>: manages a <code>muid</code> cookie for visitor identification.</li>
<li><strong>Marketing attribution data</strong>: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present.</li>
<li><strong>Simple configuration</strong>: add your Tag ID from a WordPress admin settings page.</li>
<li><strong>Lightweight front-end script</strong>: loads only when a valid Tag ID and endpoint are configured.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>Settings > Markopolo AIr</strong>.</li>
<li>Enable <strong>Enable Tracking</strong> in plugin settings.</li>
<li>Enter your <strong>Tag ID</strong>.</li>
<li>Save settings.</li>
<li>The plugin loads its front-end script and sends tracked events to the Markopolo endpoint.</li>
</ol>
<p>Tracking is off by default. The plugin does not load front-end tracking until <strong>Enable Tracking</strong> is enabled by an admin and a valid Tag ID is provided.</p>
<h3>External Services</h3>
<p>This plugin relies on Markopolo AI services to provide analytics and attribution functionality.</p>
<h4>Service A: Event ingestion endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Receiving browser-side analytics events for reporting and attribution.</li>
<li><strong>Endpoint</strong>: <code>https://mtag.markopolo.ai/mark</code></li>
<li><strong>When data is sent</strong>: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via <strong>Enable Tracking</strong>, with a valid Tag ID and endpoint configured.</li>
<li><strong>Data sent may include</strong>: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected.</li>
</ul>
<h4>Service B: Settings webhook endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Notifying Markopolo when plugin settings lifecycle events occur.</li>
<li><strong>Endpoint</strong>: <code>https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook</code></li>
<li><strong>When data is sent</strong>:
<ul>
<li>Only after an admin has enabled <strong>Enable Tracking</strong>.</li>
<li>When Tag ID is set for the first time.</li>
<li>When Tag ID is updated.</li>
<li>When Tag ID is removed.</li>
<li>During plugin uninstall, only when tracking is enabled and a Tag ID is configured.</li>
</ul>
</li>
<li><strong>Data sent</strong>: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp.</li>
</ul>
<h4>Service terms and privacy</h4>
<ul>
<li>Terms and legal information: https://markopolo.ai/legal</li>
<li>Privacy policy: https://markopolo.ai/legal</li>
</ul>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>page_view</strong>: fired on page load.</li>
<li><strong>click</strong>: fired when users interact with common clickable elements.</li>
<li><strong>form_interaction</strong>: fired on form change and submit events.</li>
<li><strong>Search</strong>: fired when a search term is detected from a search form or search URL.</li>
</ul>
<h4>Data Collected</h4>
<p>Depending on the page and user interaction, the plugin may collect and send:</p>
<ul>
<li>Page URL, path, title, referrer, language, timezone, viewport, and screen size</li>
<li>Session ID and visitor identifier (<code>muid</code>)</li>
<li>Marketing attribution cookies when available</li>
<li>Form values such as name, email, phone, and search terms</li>
<li>Click metadata such as element text, ID, class, and coordinates</li>
</ul>
<h4>Privacy & Consent</h4>
<p>This plugin tracks customer behavior including:<br />
* Page views, clicks, searches, and form interactions<br />
* Email addresses and phone numbers from form interactions<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<p>Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features.</p>
<p>Plugin-level enablement requires admin opt-in. If <strong>Enable Tracking</strong> is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID.</p>
<h4>Developer Notes</h4>
<ul>
<li>The plugin uses a WordPress admin settings page for configuration.</li>
<li>Settings are sanitized before being saved.</li>
<li>Events are sent asynchronously from the front end.</li>
<li>The plugin includes an uninstall routine that removes its saved settings.</li>
</ul>
<h3>Support</h3>
<p>For support, contact the Markopolo team through your account or via email support@markopolo.ai.</p>


Markopolo AI

Track WordPress events and send them to the Markopolo AI analytics platform.

Attribution

<p>Plugin for <a href="http://attributionapp.com/?utm_source=wordpress&utm_medium=partners&utm_campaign=plugin_directory" title="Attribution" rel="nofollow ugc">Attribution</a></p>
<ul>
<li>Attribute marketing spend to revenue growth with precise calculations</li>
<li>Automatically pull in cost data from Google adwords and Facebook Ads</li>
<li>See a full browsing and purchase history of any specific customer</li>
</ul>
<p>Attribution uses precise methods to calculate the ROI from your online ads.</p>
<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.</p>
<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.</p>
<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.</p>
<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.</p>
<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.</p>
<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.</p>
<h4>See Your True ROI</h4>
<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.</p>
<h4>Eliminate Duplicate Tracking</h4>
<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.</p>
<h4>Tracking Any Type of Spending</h4>
<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.</p>
<h4>Get Your Customer’s Full Story</h4>
<p>Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.</p>
<h4>Track Real Lifetime Value</h4>
<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.</p>
<h4>Track Real People Across All Devices</h4>
<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.</p>


Markopolo AI vs Attribution for WordPress