cgzirim

<p>Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Page and interaction tracking</strong>: captures <code>page_view</code>, <code>click</code>, <code>form_interaction</code>, and <code>Search</code> events.</li>
<li><strong>Form data capture</strong>: can capture name, email, and phone values when they are present in forms.</li>
<li><strong>Session tracking</strong>: uses a UUID-based session identifier to group user activity.</li>
<li><strong>First-party identifier</strong>: manages a <code>muid</code> cookie for visitor identification.</li>
<li><strong>Marketing attribution data</strong>: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present.</li>
<li><strong>Simple configuration</strong>: add your Tag ID from a WordPress admin settings page.</li>
<li><strong>Lightweight front-end script</strong>: loads only when a valid Tag ID and endpoint are configured.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>Settings > Markopolo AIr</strong>.</li>
<li>Enable <strong>Enable Tracking</strong> in plugin settings.</li>
<li>Enter your <strong>Tag ID</strong>.</li>
<li>Save settings.</li>
<li>The plugin loads its front-end script and sends tracked events to the Markopolo endpoint.</li>
</ol>
<p>Tracking is off by default. The plugin does not load front-end tracking until <strong>Enable Tracking</strong> is enabled by an admin and a valid Tag ID is provided.</p>
<h3>External Services</h3>
<p>This plugin relies on Markopolo AI services to provide analytics and attribution functionality.</p>
<h4>Service A: Event ingestion endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Receiving browser-side analytics events for reporting and attribution.</li>
<li><strong>Endpoint</strong>: <code>https://mtag.markopolo.ai/mark</code></li>
<li><strong>When data is sent</strong>: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via <strong>Enable Tracking</strong>, with a valid Tag ID and endpoint configured.</li>
<li><strong>Data sent may include</strong>: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected.</li>
</ul>
<h4>Service B: Settings webhook endpoint</h4>
<ul>
<li><strong>What it is used for</strong>: Notifying Markopolo when plugin settings lifecycle events occur.</li>
<li><strong>Endpoint</strong>: <code>https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook</code></li>
<li><strong>When data is sent</strong>:
<ul>
<li>Only after an admin has enabled <strong>Enable Tracking</strong>.</li>
<li>When Tag ID is set for the first time.</li>
<li>When Tag ID is updated.</li>
<li>When Tag ID is removed.</li>
<li>During plugin uninstall, only when tracking is enabled and a Tag ID is configured.</li>
</ul>
</li>
<li><strong>Data sent</strong>: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp.</li>
</ul>
<h4>Service terms and privacy</h4>
<ul>
<li>Terms and legal information: https://markopolo.ai/legal</li>
<li>Privacy policy: https://markopolo.ai/legal</li>
</ul>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>page_view</strong>: fired on page load.</li>
<li><strong>click</strong>: fired when users interact with common clickable elements.</li>
<li><strong>form_interaction</strong>: fired on form change and submit events.</li>
<li><strong>Search</strong>: fired when a search term is detected from a search form or search URL.</li>
</ul>
<h4>Data Collected</h4>
<p>Depending on the page and user interaction, the plugin may collect and send:</p>
<ul>
<li>Page URL, path, title, referrer, language, timezone, viewport, and screen size</li>
<li>Session ID and visitor identifier (<code>muid</code>)</li>
<li>Marketing attribution cookies when available</li>
<li>Form values such as name, email, phone, and search terms</li>
<li>Click metadata such as element text, ID, class, and coordinates</li>
</ul>
<h4>Privacy & Consent</h4>
<p>This plugin tracks customer behavior including:<br />
* Page views, clicks, searches, and form interactions<br />
* Email addresses and phone numbers from form interactions<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<p>Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features.</p>
<p>Plugin-level enablement requires admin opt-in. If <strong>Enable Tracking</strong> is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID.</p>
<h4>Developer Notes</h4>
<ul>
<li>The plugin uses a WordPress admin settings page for configuration.</li>
<li>Settings are sanitized before being saved.</li>
<li>Events are sent asynchronously from the front end.</li>
<li>The plugin includes an uninstall routine that removes its saved settings.</li>
</ul>
<h3>Support</h3>
<p>For support, contact the Markopolo team through your account or via email support@markopolo.ai.</p>


Markopolo AI

Track WordPress events and send them to the Markopolo AI analytics platform.

forgecreative

<p><strong>Stop guessing which marketing channels are generating your leads.</strong></p>
<p>LeadSource is a lead source tracking and marketing attribution plugin for WordPress forms. It automatically captures UTM parameters and advertising platform click IDs from your visitors, persists them through the browsing session, and attaches the traffic source to every form submission, with no configuration on your forms required.</p>
<p>Perfect for small businesses and agencies running ads across Google, Meta, LinkedIn, Microsoft and TikTok who need simple, reliable lead attribution and conversion tracking without complex analytics setups.</p>
<h4>How It Works</h4>
<ol>
<li>A visitor clicks your ad or link containing UTM parameters</li>
<li>LeadSource captures and stores the traffic source data in a cookie</li>
<li>When the visitor submits a form, the traffic source is automatically recorded</li>
<li>View all your leads and their sources in a clean WordPress dashboard</li>
</ol>
<h4>Supported Form Plugins</h4>
<p>Works automatically with the form plugin you already use — no shortcodes or form modifications needed:</p>
<ul>
<li><strong>Contact Form 7</strong></li>
<li><strong>WPForms</strong></li>
<li><strong>Gravity Forms</strong></li>
<li><strong>Ninja Forms</strong></li>
<li><strong>Formidable Forms</strong></li>
<li><strong>Fluent Forms</strong></li>
<li><strong>Elementor Pro Forms</strong></li>
</ul>
<h4>What It Tracks</h4>
<ul>
<li><strong>UTM Parameters</strong> — source, medium, campaign, term, and content</li>
<li><strong>Ad Platform Click IDs</strong> — Google (gclid), Meta (fbclid), Microsoft (msclkid), LinkedIn (li_fat_id), TikTok (ttclid)</li>
<li><strong>Auto-detected Traffic Source</strong> — labelled as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Organic Search, Direct, or Referral</li>
<li><strong>Landing Page URL</strong> — the first page the visitor arrived on</li>
<li><strong>Referrer</strong> — where the visitor came from (with server-side fallback)</li>
</ul>
<h4>Dashboard & Reporting</h4>
<ul>
<li>Sortable, searchable entries table with a native WordPress look</li>
<li>Quick stats showing total submissions and top traffic sources</li>
<li>Colour-coded badges for each platform (Google, Meta, LinkedIn, etc.)</li>
<li>View full submission details in a modal popup</li>
<li>Export all entries to CSV with one click</li>
</ul>
<h4>Features</h4>
<p>Everything is included — no paid plan required:</p>
<ul>
<li>All UTM and click ID tracking</li>
<li>All 7 form plugin integrations</li>
<li>Admin dashboard with search, sort, and quick stats</li>
<li>CSV export</li>
<li>5-step setup wizard with auto form detection</li>
<li>Unlimited stored entries</li>
<li>Per-submission email notifications</li>
<li>Daily, weekly, and monthly summary emails</li>
<li>IP address anonymisation</li>
</ul>
<h4>Privacy Friendly</h4>
<ul>
<li>IP addresses are automatically anonymised (last octet removed)</li>
<li>No data sent to external servers — everything stays in your WordPress database</li>
<li>Setup wizard includes recommended privacy policy language</li>
</ul>


LeadSource – UTM, Lead Source and Conversion Tracking for Forms

UTM tracking and lead source attribution for WordPress forms. Capture UTM parameters, gclid and click IDs on every form submission.

Markopolo AI vs LeadSource – UTM, Lead Source and Conversion Tracking for Forms