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MarkTag for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the MarkTag analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.
<h4>Key Features</h4>
<ul>
<li>Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li>Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li>Tag ID Support: Unique identifier for each store sent with every event</li>
<li>Easy Configuration: Simple settings page in WordPress Admin (Settings → MarkTag)</li>
<li>Session Management: UUID-based session tracking with sessionStorage</li>
<li>First-Party Cookies: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li>Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li>International Phone Formatting: Phone number validation with E.164 formatting</li>
<li>Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking</li>
<li>Rich Product Data: Captures product variants, categories, SKU, pricing</li>
<li>Complete Order Tracking: Full purchase data including shipping, tax, and order details</li>
<li>WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage</li>
<li>Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings → MarkTag and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to MarkTag platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li>ViewItem: When customers view product pages (JavaScript)</li>
<li>ViewCart: When customers view their shopping cart (JavaScript)</li>
<li>AddToCart: When items are added to cart (PHP – works with all themes)</li>
<li>RemoveFromCart: When items are removed from cart (PHP)</li>
<li>BeginCheckout: When customers start the checkout process (JavaScript)</li>
<li>Purchase: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
This plugin uses both JavaScript and PHP for maximum reliability:
<ul>
<li>JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li>PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.
<h4>Privacy & GDPR</h4>
This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
This plugin tracks customer behavior including: 
* Page views and product interactions 
* Email addresses and phone numbers from checkout forms 
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics) 
* Session data and user identifiers
All data is sent to the MarkTag platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).
<h3>Support</h3>
For support, please: 
* Visit our documentation: https://docs.markopolo.ai 
* Email: support@markopolo.ai 
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues

MarkTag for WooCommerce

Track WooCommerce events and send them to MarkTag analytics platform for marketing attribution and conversion tracking.

Freemius

Passionate Brains

<h4>Easy and Faster Google Analytics Integration for WooCommerce eStore</h4>
Our plugin allows you to easily set up a seamless WooCommerce Google Analytics integration with just a few clicks.
All you need is a free Google Analytics account and the property you want to link to your WooCommerce store.
<h4>Google Analytics Integration for WooCommerce</h4>
We have embedded the latest code in the plugin to ensure faster, more efficient, and accurate tracking of a wide range of events on your WooCommerce website. We also work to make the data transfer from your WooCommerce site to Google Analytics more secure and optimized, so your website won’t be affected by the plugin’s functionality.
The plugin tracks every single event on your WooCommerce site, providing comprehensive analytics in your Google Analytics account. You can also customize which events you want to track through the plugin’s Tracking Settings.
We continuously maintain the plugin to ensure seamless WooCommerce and Google Analytics integration, keeping it compatible with every new update in WooCommerce and any changes in Google Analytics tracking scripts.
<h3>External Services</h3>
This plugin connects to several external services to provide its functionality:
Google Analytics: This plugin integrates with Google Analytics to track website visitors, ecommerce events, and user behavior. It sends page view data, ecommerce transaction data, and user interaction events to Google Analytics. This service is provided by Google LLC: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
Google Analytics Management API: The plugin uses Google Analytics Management API to retrieve account and property information for setup purposes. This service is provided by Google LLC: <a href="https://developers.google.com/analytics/devguides/config/mgmt/v3/terms" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
Facebook Pixel: The plugin can integrate with Facebook Pixel to track conversions and user behavior for advertising purposes. It sends page view and conversion data to Facebook. This service is provided by Meta Platforms, Inc.: <a href="https://www.facebook.com/legal/terms" rel="nofollow ugc">Terms of Service</a>, <a href="https://www.facebook.com/policy.php" rel="nofollow ugc">Privacy Policy</a>.
Google Ads: The plugin can integrate with Google Ads for conversion tracking. It sends conversion data to Google Ads when users complete purchases. This service is provided by Google LLC: <a href="https://ads.google.com/intl/en_us/home/terms/" rel="nofollow ugc">Terms of Service</a>, <a href="https://policies.google.com/privacy" rel="nofollow ugc">Privacy Policy</a>.
AWCA Proxy Service: The plugin uses a proxy service for OAuth authentication with Google services. This service is provided by AWCA: <a href="https://advancedwcanalytics.com/terms-of-service/" rel="nofollow ugc">Terms of Service</a>, <a href="https://advancedwcanalytics.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a>.
<h3>Features of Plugin</h3>
<ul>
<li>
Easy and Fast Integration : Plugin offers very Fast and Easy WooCommerce Google Analytics Integration. You can complete that with just few clicks.
</li>
<li>
Conversion Tracking : Tracking every single purchase made on your WooCommerce based estore.
</li>
<li>
Ads Conversion Tracking : Plugin help you to track Google Ads Conversions with easy integration.
</li>
<li>
Meta Pixel Integration : Plugin also help in tracking differnt events and converstion for FB Pixel
</li>
<li>
Coupon Performance : Helps in tracking coupon performance and associated events.
</li>
<li>
GDPR Compliance Support : Comprehensive compliance support for data privacy, user consent, and data security.
</li>
<li>
Account Behaviour Analysis : You can track different WooCommerce account related events using plugin.
</li>
<li>
Disable Admin Tracking : Disable admin tracking to improve privacy and reduce unnecessary data collection.
</li>
<li>
User ID Tracking : With User ID tracking you can learn more about behaviour of the users.
</li>
<li>
Refund Tracking : Track and monitor refund transactions easily with real-time data in Google Analytics.
</li>
<li>
Enhanced Link Attribution : Improves tracking by distinguishing multiple links on the same page for accuracy.
</li>
<li>
Anonymize IP Address : Easily anonymize user IP addresses to enhance privacy and GDPR compliance.
</li>
<li>
Consent Mode : Google Consent Mode support manages user consent preferences for analytics and ads compliance.
</li>
<li>
30+ Events Tracking : Listen Every Important Information Associated With Your WooCommerce Based Estore.
</li>
<li>
Google Analytics Measurement Protocol API Support : Seamlessly integrate Measurement Protocol API for accurate tracking and data collection.
</li>
<li>
Disable Page Tracking : Disable tracking of page views for improved streamlined data while using with other analytics plugins.
</li>
<li>
Debug View Support : Google Analytics Debug View helps developers troubleshoot tracking issues by providing detailed real-time diagnostic information.
</li>
<li>
New Features and Enhancements : New features and enhancements for improved functionality and performance.
</li>
<li>
User-friendly documentation : Clear, concise, and easy-to-follow documentation for enhanced plugin usability.
</li>
</ul>
Elivate your WooCommerce Website Performance With Us!
Want to unlock more advanced tracking for your WooCommerce store? <a href="https://advancedwcanalytics.com/" rel="follow nofollow ugc">The Great Statistics Plugin for Your eStore by Advanced WC Analytics</a>
<h3>Features of our <a href="https://advancedwcanalytics.com/" rel="follow nofollow ugc">Advanced WooCommerce Analytics Pro version</a>:</h3>
<ul>
<li>
Products Perfomance Tracking : Helps you tracks different events and impressions associated with WooCommerce products.
</li>
<li>
Checkout Performance : Help you to track performance of your checkout process using differnt events.
</li>
<li>
Cart Behaviour : Tracks differnet events associated with cart to help user behaviour.
</li>
<li>
Acquisition Report : Get Information about your traffic channels, resources and referrals from which your website receiving traffic.
</li>
<li>
Behaviour Analysis : With user id tracking you can learn more about behaviour of users
</li>
<li>
Tech Reports : Get details of different devices, browsers and screen resolutions your users using for accessing website.
</li>
<li>
Demographics : Find different demographics information such as location, gender, age, langauages and more about your site visitors.
</li>
<li>
Engagement Report : Get performance and engagements of users and content on website along with different event details.
</li>
<li>
Google Ads Reports : Track Google Ads performance for WooCommerce with detailed reports.
</li>
<li>
Retention Report : Get performance and engagements of users and content on website along with differnt event details.
</li>
<li>
Search Queries : Report offers valuable insights into search terms driving traffic, helping improve SEO and marketing strategies.
</li>
<li>
Organic Traffic Report : Track organic website traffic growth and performance with detailed analytics reports.
</li>
<li>
WordPress Google Analytics Dashboard Reports : Generate insightful Google Analytics reports directly from your WordPress dashboard.
</li>
<li>
Stats Comparison : Plugin provides comparison of data based on historical data collected over the same period.
</li>
<li>
Google Adsense Report : Track and analyze Google AdSense performance with detailed reports using this plugin.
</li>
<li>
Priority Support : Our support team is filled with professionals who can quickly solve your any problem.
</li>
<li>
Regular Updates : We regularly maintaing our plugin so plugin remain updated and adds more and more new functions.
</li>
<li>
Customization On Request : If you require customize solution for your website we are open to provide you with reasonable extra costing and timeline.
</li>
<li>
Enhanced Ecommerce Reports : Our Pro Plugin will provide Enhanced Ecommerce reports for your WooCommerce Website which includes all following reports.
</li>
</ul>
<h4>Documentation</h4>
For Plugin documentation, please refer our <a href="https://advancedwcanalytics.com/documentation/" rel="follow nofollow ugc">Advanced WC Analytics Documentation Page</a>.

AWCA – The Great Analytics Insights for Your eStore

Provides Google Analytics Integration for WooCommerce eStore. It provides detailed insights & powerful independent reports for WooCommerce website.

MarkTag for WooCommerce vs AWCA – The Great Analytics Insights for Your eStore