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<p>Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Hybrid Architecture</strong>: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li><strong>Complete Event Tracking</strong>: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li><strong>Tag ID Support</strong>: Unique identifier for each store sent with every event</li>
<li><strong>Easy Configuration</strong>: Simple settings page in WordPress Admin (Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI)</li>
<li><strong>Session Management</strong>: UUID-based session tracking with sessionStorage</li>
<li><strong>First-Party Cookies</strong>: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li><strong>Marketing Attribution</strong>: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li><strong>International Phone Formatting</strong>: Phone number validation with E.164 formatting</li>
<li><strong>Customer Data Persistence</strong>: Stores email and phone in localStorage for cross-session tracking</li>
<li><strong>Rich Product Data</strong>: Captures product variants, categories, SKU, pricing</li>
<li><strong>Complete Order Tracking</strong>: Full purchase data including shipping, tax, and order details</li>
<li><strong>WooCommerce HPOS Compatible</strong>: Fully compatible with High-Performance Order Storage</li>
<li><strong>Works with All Themes</strong>: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to Markopolo AI platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>ViewItem</strong>: When customers view product pages (JavaScript)</li>
<li><strong>ViewCart</strong>: When customers view their shopping cart (JavaScript)</li>
<li><strong>AddToCart</strong>: When items are added to cart (PHP – works with all themes)</li>
<li><strong>RemoveFromCart</strong>: When items are removed from cart (PHP)</li>
<li><strong>BeginCheckout</strong>: When customers start the checkout process (JavaScript)</li>
<li><strong>Purchase</strong>: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
<p>This plugin uses both JavaScript and PHP for maximum reliability:</p>
<ul>
<li><strong>JavaScript Layer</strong>: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li><strong>PHP Layer</strong>: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
<p>This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.</p>
<h4>Privacy & GDPR</h4>
<p>This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.</p>
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin tracks customer behavior including:<br />
* Page views and product interactions<br />
* Email addresses and phone numbers from checkout forms<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<h3>Support</h3>
<p>For support, please:<br />
* Visit our documentation: https://docs.markopolo.ai<br />
* Email: support@markopolo.ai<br />
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues</p>


Markopolo AI for WooCommerce

Track WooCommerce events and send them to Markopolo AI analytics platform for marketing attribution and conversion tracking.

WebToffee

<p>WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an email automation tool designed specifically for WooCommerce stores. It enables you to create powerful marketing automation emails and dynamic popups.</p>
<p>This email marketing automation plugin enables you to automate your marketing campaigns, driving growth and increasing revenue for your business. It also includes a built-in email customizer that lets you customize your WooCommerce emails with pre-built templates and a drag-and-drop editor.</p>
<p><strong> What’s included? </strong><br />
– <strong>Email Automation</strong>: Welcome emails, Abandoned cart recovery, Winback emails, Thank you emails<br />
– <strong>Popups</strong>: Welcome popups, Spin-a-wheel, Exit intent popups, Cart abandonment popups<br />
– <strong>BFCM-ready templates</strong>: BFCM ready popups templates and embed forms.<br />
– <strong>Email Customizer</strong>: Pre-built email templates and WooCommerce email editor<br />
– <strong>Upsells & Cross-sells</strong>: Add upsells and cross-sell recommendations on popups and emails.</p>
<p><strong> Limited-time offer: </strong> Get full access to all premium email marketing features in the WebToffee eCommerce Marketing Automation app — completely free.</p>
<h3>Key Features</h3>
<ul>
<li><strong>Welcome Campaigns</strong>: Welcome new users with personalized offers or promotions</li>
<li><strong>Abandoned Cart Recovery Campaigns</strong>: Recover abandoned carts by sending reminders or incentives to your customers</li>
<li><strong>Exit Intent Popups</strong>: Show targeted offers when users attempt to leave your site</li>
<li><strong>Lead Capture Campaign</strong>: Offer discounts or incentives to capture leads and grow your email list</li>
<li><strong>Sign-up and Welcome Offers</strong>: Encourage new users to join with special sign-up offers</li>
<li><strong>Email Marketing Automations</strong>: Automate email campaigns for welcome messages, abandoned cart recovery, win-back strategies, and post-purchase thank-you notifications</li>
<li><strong>Fortune Wheel Campaigns</strong>: Create fun, interactive spin-the-wheel popups to gamify your marketing and boost engagement.</li>
<li><strong>Detailed Analytics</strong>: Track performance metrics for each campaign to measure conversions and optimize for better results.</li>
<li><strong>Upsell & Cross-sells</strong>: Add upsell, cross-sell, and frequently bought together produt recommendations on popups and marketing emails.</li>
<li><strong>Pre-built Email Templates</strong>: Choose from multiple pre-built email templates and personalize them for your WooCommerce store.</li>
<li><strong>Free Shipping Bar</strong>: Motivate customers to increase their cart value by displaying a dynamic free shipping progress bar that updates in real-time as they shop.</li>
<li><strong>Email Content Customization</strong>: Edit text, subject lines, and design elements with sliders and color pickers.</li>
<li><strong>Real-Time Email Preview</strong>: Preview your customizations as you make them to ensure the perfect design.</li>
<li><strong>Add Logo & Social Media Links</strong>: Add your company logo and social media links to your emails for consistent branding.</li>
<li><strong>Test Email Functionality</strong>: Send test emails to multiple recipients to check how they appear in customer inboxes.</li>
<li><strong>Custom CSS</strong>: Apply additional CSS to style your emails the way you want.</li>
<li><strong>Scheduled Email Customizations</strong>: Publish or schedule your email changes for later.</li>
</ul>
<h3>Create Dynamic Popup Campaigns</h3>
<p>This eCommerce marketing automation solution allows you to create highly customizable popups for your WooCommerce store, designed to increase conversions and engage visitors. With a variety of pre-built popup campaigns, including cart recovery, exit intent, and lead capture, you can effortlessly enhance your marketing strategy.</p>
<h3>Powerful Email Marketing Automation</h3>
<p>You can create automated marketing campaigns to connect with your customers at every stage of their journey. You can set up welcome emails, abandoned cart recovery, win-back campaigns, and post-purchase thank-you notifications, all with no hassle. With WebToffee WooCommerce Marketing Automation plugin, you can automate key interactions, save time, and boost conversions with personalized, timely emails that help you stay connected with your customers.</p>
<h3>Upsell & Cross-sells</h3>
<p>This eCommerce marketing automation solution enables you to add upsell, cross-sell, and frequently bought together product recommendations to your popups and marketing emails. By showcasing relevant products based on customer behavior, you can effortlessly increase your store’s average order value and drive more repeat purchases.</p>
<h3>Free Shipping Bar</h3>
<p>This feature allows you to create an engaging free shipping progress bar that motivates customers to spend more. As shoppers add items to their cart, the bar updates in real-time, showing how close they are to earning free shipping. By turning your shipping threshold into a goal, you can boost average order value and enhance the overall shopping experience.</p>
<h3>Prebuilt WooCommerce email templates</h3>
<p>The WooCommerce email template plugin offers multiple pre-built templates that you can use to personalize the WooCommerce emails. You can fully transform the design and feel of your WooCommerce emails by just loading the template that you need. Moreover, the templates in the plugin can be customized. This means that you can edit the prebuilt template to make your emails better suited for your store.</p>
<h3>Fortune Wheel Campaigns</h3>
<p>This eCommerce marketing automation solution allows you to create interactive spin-the-wheel popups to engage visitors and boost conversions. With customizable rewards like discounts, free shipping, or special offers, you can gamify your marketing strategy and make lead generation more fun. These attention-grabbing popups encourage user participation, helping you grow your email list while driving more sales.</p>
<h3>Customize Email Content</h3>
<p>The WooCommerce email content such as subject, heading, subtitle, and body text can be edited or modified to your preference. You can use sliders and color pickers for designing email backgrounds, containers, headers, footers, texts, and everything. Also, add shortcodes/placeholders within the email templates to change the content and appearance. There are provisions to add images (company logo), social media links, and many more in the email templates of your WooCommerce custom emails.</p>
<h3>Customize all WooCommerce Email Types</h3>
<p>The WooCommerce email plugins give provision to customize and edit all the default WooCommerce emails for each order status. You can easily choose an email type and customize it on the go.</p>
<h3>Send Test Mail To Your Inbox</h3>
<p>You can send test emails to multiple recipients with the WooCommerce email template customization plugin. This would help you understand how the customizations you made would look in your customer’s inboxes.</p>
<h3>Dynamic Preview</h3>
<p>Get a real-time preview of the email customizations made as and when you make the edits with the WooCommerce email templates plugin. You can view the changes you make as you make them in the email preview helping you get everything just right.</p>
<h3>Add Logo in Emails</h3>
<p>You can easily upload your company logo in email templates to align with your branding styles.</p>
<h3>Show Social Media Links in Email</h3>
<p>Insert the social media links like Facebook, Twitter, Instagram, Youtube, LinkedIn, Vimeo into your WooCommerce email templates by using icons, URLs, titles, etc.</p>
<h3>Reset to Default</h3>
<p>You always have the option to reset your WooCommerce email templates to the default style.</p>
<h3>Save, Publish, or Schedule Your Customizations</h3>
<p>Email customizations can be published instantly or scheduled to be published at a later time with this email customizer for WooCommerce.</p>
<h3>Apply Customizations to All Emails</h3>
<p>Easily update the customizations to all the default email templates with a single click.</p>
<h3>Additional Customization using Custom CSS</h3>
<p>Use additional CSS to style the emails in your desired manner.</p>
<h3>Additional Shortcodes</h3>
<p>Include additional shortcodes like customer name, order details, company name, etc., to create custom email content. The following shortcodes are available in the WooCommerce emails plugin:</p>
<ul>
<li>{customer_username}</li>
<li>{customer_email}</li>
<li>{customer_first_name}</li>
<li>{customer_last_name}</li>
<li>{customer_full_name}</li>
<li>{customer_company}</li>
<li>{order_date}</li>
<li>{order_number}</li>
<li>{site_title}</li>
</ul>
<h3>Compatibility</h3>
<p>The Email customizer by WebToffee is compatible with the following plugins:</p>
<ul>
<li><a href="https://www.themehigh.com/product/subscriptions-for-woocommerce/" rel="nofollow ugc">Subscriptions for WooCommerce</a></li>
<li><a href="https://www.webtoffee.com/product/woocommerce-request-a-quote/?utm_source=free_plugin_readme&utm_medium=decorator&utm_campaign=Request_Quote" rel="nofollow ugc">Webtoffee Woocommerce Request a Quote</a></li>
<li><a href="https://wordpress.org/plugins/woocommerce-germanized/" rel="ugc">Germanized for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/woocommerce-subscriptions/" rel="nofollow ugc">WooCommerce Subscriptions</a></li>
<li><a href="https://wordpress.org/plugins/dc-woocommerce-multi-vendor/" rel="ugc">Multivendor Marketplace Solution for WooCommerce – WC Marketplace</a></li>
<li><a href="https://woocommerce.com/products/woocommerce-memberships/" rel="nofollow ugc">WooCommerce Memberships</a></li>
<li><a href="https://www.webtoffee.com/product/smart-coupons-for-woocommerce/?utm_source=free_plugin_readme&utm_medium=decorator&utm_campaign=smart_coupons" rel="nofollow ugc">Smart Coupons for WooCommerce</a></li>
</ul>
<p>Get started and customize your WooCommerce emails now and stand out from the crowd! The detailed <a href="https://www.webtoffee.com/decorator-woocommerce-email-customizer-plugin-user-guide/" rel="nofollow ugc">setup guide</a> will help you get started with the plugin.</p>
<p>To connect your WooCommerce store with the <a href="https://www.webtoffee.com/product/ecommerce-marketing-automation/?utm_source=free_plugin_readme&utm_medium=decorator&utm_campaign=EMA" rel="nofollow ugc">WooCommerce Marketing Automation</a> app, refer to this <a href="https://www.webtoffee.com/setup-ecommerce-marketing-automation/" rel="nofollow ugc">guide.</a></p>
<p>If you have any issues with the plugin, feel free to contact us via <a href="https://wordpress.org/support/plugin/decorator-woocommerce-email-customizer/" rel="ugc">support forum</a>.</p>
<p>Created by <a href="https://www.webtoffee.com/plugins" rel="nofollow ugc">WebToffee</a>.</p>
<h3>You May Also Need</h3>
<p>GDPR Cookie Consent is our flagship cookie consent plugin, which is a Google-certified CMP built specifically for WordPress websites. With this plugin, you can display a fully customizable cookie banner on your site to help ensure compliance with major privacy laws like the GDPR and CCPA.</p>
<p>Key features include an advanced cookie scanner, automatic script blocking, and detailed consent log reporting. It also lets you deploy an IAB-compliant cookie banner and supports Google Consent Mode v2.</p>
<p>Get <a href="https://www.webtoffee.com/product/gdpr-cookie-consent/?utm_source=free_plugin_readme&utm_medium=decorator&utm_campaign=GDPR" rel="nofollow ugc">GDPR Cookie Consent Plugin</a> Now.</p>


WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

Love this plugin. Lots of options to customize emails.
Had a question and support was very quick answering.

Great plugin. Does everything I need.

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

Markopolo AI for WooCommerce vs WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer