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gincode18

<p>Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Hybrid Architecture</strong>: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li><strong>Complete Event Tracking</strong>: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li><strong>Tag ID Support</strong>: Unique identifier for each store sent with every event</li>
<li><strong>Easy Configuration</strong>: Simple settings page in WordPress Admin (Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI)</li>
<li><strong>Session Management</strong>: UUID-based session tracking with sessionStorage</li>
<li><strong>First-Party Cookies</strong>: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li><strong>Marketing Attribution</strong>: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li><strong>International Phone Formatting</strong>: Phone number validation with E.164 formatting</li>
<li><strong>Customer Data Persistence</strong>: Stores email and phone in localStorage for cross-session tracking</li>
<li><strong>Rich Product Data</strong>: Captures product variants, categories, SKU, pricing</li>
<li><strong>Complete Order Tracking</strong>: Full purchase data including shipping, tax, and order details</li>
<li><strong>WooCommerce HPOS Compatible</strong>: Fully compatible with High-Performance Order Storage</li>
<li><strong>Works with All Themes</strong>: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to Markopolo AI platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>ViewItem</strong>: When customers view product pages (JavaScript)</li>
<li><strong>ViewCart</strong>: When customers view their shopping cart (JavaScript)</li>
<li><strong>AddToCart</strong>: When items are added to cart (PHP – works with all themes)</li>
<li><strong>RemoveFromCart</strong>: When items are removed from cart (PHP)</li>
<li><strong>BeginCheckout</strong>: When customers start the checkout process (JavaScript)</li>
<li><strong>Purchase</strong>: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
<p>This plugin uses both JavaScript and PHP for maximum reliability:</p>
<ul>
<li><strong>JavaScript Layer</strong>: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li><strong>PHP Layer</strong>: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
<p>This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.</p>
<h4>Privacy & GDPR</h4>
<p>This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.</p>
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin tracks customer behavior including:<br />
* Page views and product interactions<br />
* Email addresses and phone numbers from checkout forms<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<h3>Support</h3>
<p>For support, please:<br />
* Visit our documentation: https://docs.markopolo.ai<br />
* Email: support@markopolo.ai<br />
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues</p>


Markopolo AI for WooCommerce

Track WooCommerce events and send them to Markopolo AI analytics platform for marketing attribution and conversion tracking.

dreamagility

<p>Tracking Pixel Service: https://dreamagility.com/platform/intelligent-tracking-solution<br />
Privacy Policy: See the Privacy Policy section</p>
<p><em>NOTE: This plugin is intended to be used by Dream Agility clients only. While the plugin can still be installed by non-clients, the plugin will only generate a reference code based on the license you enter, which are only generated for clients. For more information about Dream Agility and our services check out our website: https://dreamagility.com/<br />
*NOTE: An EXTERNAL SERVICE is used in this plugin, read more about it in detail in the External Service section.</em><br />
<em>NOTE: This plugin REQUIRES a Dream Agility Tracking Pixel license key, if you do not have one, or are unsure if you received one. Contact clark.calum@dreamagility.com.</em><br />
<em>NOTE: This plugin connects to Dream Agility servers in order to validate the license you enter against our system and to generate the reference code and register it in our system</em></p>
<p>This plugin integrates the Dream Agility Tracking Pixel into your WordPress site. Allowing you to track conversions across your site. The widget that this plugin provides generates a unique reference number based on your license key for each visitor to your site and tracks this unique number. When a customer calls to make a purchase they must quote the reference number displayed so that the conversion can be linked with the tracking pixel.</p>
<h3>Privacy Policy</h3>
<p>Your data will be utilised and stored in accordance with the contract you have with Dream Agility, as displayed below.</p>
<p>Over writing section 3 of the Master Terms: The only personal/sensitive data we will gather from the tracking pixel is the email address, unless we’re expressly asked in writing by the Client to collect any other data.</p>
<ol>
<li>Client hereby grants to Dream Agility a non-exclusive, worldwide, royalty free license to link to, store, reproduce, reformat, transmit, display (publicly or privately), perform, provide access to, use, distribute, and to license to third parties Client Data for the purposes of providing the Services and to create, own and use, in any manner, Dream Agility Data.  “Client Data” means all information, data and materials provided directly or indirectly by Client in connection with this Agreement or through access to the Service, including but not limited to data associated with any order or purchase through a Client website or online transactional system, Client’s product list(s), products and pricing data, shipping costs, sales tax information, product specifications, graphics, in-stock/availability information, including all updates thereto, and all other materials needed to perform or which may be used in connection with the Services. “Dream Agility Data” means data which (i) is created by Dream Agility, and (ii) incorporates Client Data without direct or indirect reference to Client, its customers or customer orders.</li>
</ol>
<h3>External Services</h3>
<p>There is one external service that is used in this plugin, it is one of our APIs. Below is a detailed explanation of what the API does.</p>
<p>Data sent to the external service:<br />
-License<br />
-Origin (url of the WordPress Site)<br />
-Unique Identifier</p>
<ol>
<li>Validate license<br />
1.1. Searches for the license in our Database of Tracking Pixel Licenses and returns the license and origin (the url of the site the license is valid for).<br />
    1.1.a. Fails if the license is invalid (not found in our database).<br />
1.2. Checks that the origin of the WordPress site is the same as the origin stored with the license from step 1.1.<br />
    1.2.a. Fails if the origins do not match.</li>
<li>Generate Reference Number<br />
2.1. Generates a hash from your license and uniqueId.<br />
2.2. Find the item in our database that contains the license-uniqueId hash.<br />
    2.2.a. If the item does not exist then:<br />
        2.2.a.1. Check to see if the license-uniqueId hash has converted (the user has already made the purchase)<br />
            2.2.a.1.a. Fails if the license-uniqueId hash has already converted<br />
            2.2.a.1.b. If the license has not already converted then generate a new reference code for the license-uniqueId hash<br />
                2.2.a.1.b.1. Store the new reference code with the license-uniqueId hash, license and uniqueId in the database (for future tracking).<br />
    2.2.b. If the item exists then return the reference code contained in the item from our database</li>
<li>Return Reference Number to the plugin</li>
</ol>
<h3>Support</h3>
<p>If the FAQs section has not answered your question. Contact clark.calum@dreamagility.com.</p>


Dream Agility – Tracking Pixel

Support for the Dream Agility Tracking Pixel.

Markopolo AI for WooCommerce vs Dream Agility – Tracking Pixel