cgzirim

gincode18

<p>Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Hybrid Architecture</strong>: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li><strong>Complete Event Tracking</strong>: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li><strong>Tag ID Support</strong>: Unique identifier for each store sent with every event</li>
<li><strong>Easy Configuration</strong>: Simple settings page in WordPress Admin (Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI)</li>
<li><strong>Session Management</strong>: UUID-based session tracking with sessionStorage</li>
<li><strong>First-Party Cookies</strong>: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li><strong>Marketing Attribution</strong>: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li><strong>International Phone Formatting</strong>: Phone number validation with E.164 formatting</li>
<li><strong>Customer Data Persistence</strong>: Stores email and phone in localStorage for cross-session tracking</li>
<li><strong>Rich Product Data</strong>: Captures product variants, categories, SKU, pricing</li>
<li><strong>Complete Order Tracking</strong>: Full purchase data including shipping, tax, and order details</li>
<li><strong>WooCommerce HPOS Compatible</strong>: Fully compatible with High-Performance Order Storage</li>
<li><strong>Works with All Themes</strong>: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Markopolo AI and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to Markopolo AI platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li><strong>ViewItem</strong>: When customers view product pages (JavaScript)</li>
<li><strong>ViewCart</strong>: When customers view their shopping cart (JavaScript)</li>
<li><strong>AddToCart</strong>: When items are added to cart (PHP – works with all themes)</li>
<li><strong>RemoveFromCart</strong>: When items are removed from cart (PHP)</li>
<li><strong>BeginCheckout</strong>: When customers start the checkout process (JavaScript)</li>
<li><strong>Purchase</strong>: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
<p>This plugin uses both JavaScript and PHP for maximum reliability:</p>
<ul>
<li><strong>JavaScript Layer</strong>: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li><strong>PHP Layer</strong>: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
<p>This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.</p>
<h4>Privacy & GDPR</h4>
<p>This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.</p>
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
<p>This plugin tracks customer behavior including:<br />
* Page views and product interactions<br />
* Email addresses and phone numbers from checkout forms<br />
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics)<br />
* Session data and user identifiers</p>
<p>All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).</p>
<h3>Support</h3>
<p>For support, please:<br />
* Visit our documentation: https://docs.markopolo.ai<br />
* Email: support@markopolo.ai<br />
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues</p>


Markopolo AI for WooCommerce

Track WooCommerce events and send them to Markopolo AI analytics platform for marketing attribution and conversion tracking.

firepixel

<p>FirePixel for WooCommerce connects your WooCommerce store to the <a href="https://firepixel.io" rel="nofollow ugc">FirePixel</a> platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li>Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes</li>
<li>Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewCart, ViewContent, InitiateCheckout, Purchase, OrderStatusChanged, and more</li>
<li>Frontend pixel/tag script injection for supported ad platforms when configured</li>
<li>Event deduplication to help prevent double-counting</li>
<li>Background async event queue — no impact on page load time</li>
<li>Debug logging via the WooCommerce logger</li>
<li>Quick Connect flow for easy API key setup</li>
<li>Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads</li>
</ul>
<p><strong>Tracked Events:</strong></p>
<ul>
<li>AddToCart</li>
<li>RemoveFromCart</li>
<li>ViewCart</li>
<li>ViewContent (product pages)</li>
<li>InitiateCheckout</li>
<li>Purchase</li>
<li>OrderStatusChanged</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.</p>
<h4>FirePixel API (api.firepixel.io)</h4>
<p>This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as AddToCart, ViewContent, InitiateCheckout, Purchase, or OrderStatusChanged, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.</p>
<p>The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.</p>
<p>FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>FirePixel App (app.firepixel.io)</h4>
<p>Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.</p>
<p>No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.</p>
<ul>
<li>Service provider: FirePixel</li>
<li>Terms of service: https://firepixel.io/terms/</li>
<li>Privacy policy: https://firepixel.io/privacy/</li>
</ul>
<h4>Meta/Facebook Pixel</h4>
<p>If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.</p>
<p>This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Meta Platforms, Inc.</li>
<li>Terms of service: https://www.facebook.com/legal/terms</li>
<li>Privacy policy: https://www.facebook.com/privacy/policy/</li>
</ul>
<h4>TikTok Pixel</h4>
<p>If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.</p>
<p>This only occurs when TikTok Pixel settings are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: TikTok</li>
<li>Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en</li>
<li>Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en</li>
</ul>
<h4>Google Tag Manager / Google Ads (googletagmanager.com)</h4>
<p>If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.</p>
<p>This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.</p>
<ul>
<li>Service provider: Google LLC</li>
<li>Terms of service: https://policies.google.com/terms</li>
<li>Privacy policy: https://policies.google.com/privacy</li>
</ul>
<h4>Ad platform forwarding</h4>
<p>FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.</p>
<p>The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.</p>
<ul>
<li>FirePixel Terms of service: https://firepixel.io/terms/</li>
<li>FirePixel Privacy policy: https://firepixel.io/privacy/</li>
</ul>


FirePixel for WooCommerce

Server-side WooCommerce conversion tracking for Meta, TikTok, and Google Ads via the FirePixel platform.

Markopolo AI for WooCommerce vs FirePixel for WooCommerce