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Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking.
<h4>Key Features</h4>
<ul>
<li>Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability)</li>
<li>Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase</li>
<li>Tag ID Support: Unique identifier for each store sent with every event</li>
<li>Easy Configuration: Simple settings page in WordPress Admin (Settings → Markopolo AI)</li>
<li>Session Management: UUID-based session tracking with sessionStorage</li>
<li>First-Party Cookies: Manages <code>muid</code> cookie with 1-year expiry for accurate user tracking</li>
<li>Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies</li>
<li>International Phone Formatting: Phone number validation with E.164 formatting</li>
<li>Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking</li>
<li>Rich Product Data: Captures product variants, categories, SKU, pricing</li>
<li>Complete Order Tracking: Full purchase data including shipping, tax, and order details</li>
<li>WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage</li>
<li>Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to Settings → Markopolo AI and enter your Tag ID</li>
<li>The plugin automatically starts tracking customer behavior</li>
<li>Events are sent to Markopolo AI platform for analysis and optimization</li>
</ol>
<h4>Event Types Tracked</h4>
<ul>
<li>ViewItem: When customers view product pages (JavaScript)</li>
<li>ViewCart: When customers view their shopping cart (JavaScript)</li>
<li>AddToCart: When items are added to cart (PHP – works with all themes)</li>
<li>RemoveFromCart: When items are removed from cart (PHP)</li>
<li>BeginCheckout: When customers start the checkout process (JavaScript)</li>
<li>Purchase: When orders are completed with full transaction details (PHP)</li>
</ul>
<h4>Why Hybrid Architecture?</h4>
This plugin uses both JavaScript and PHP for maximum reliability:
<ul>
<li>JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture</li>
<li>PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability</li>
</ul>
This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart.
<h4>Privacy & GDPR</h4>
This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices.
<h4>Developer Friendly</h4>
<ul>
<li>Clean, well-documented code</li>
<li>Plain JavaScript (no build tools required)</li>
<li>WordPress coding standards compliant</li>
<li>Uses native WooCommerce hooks</li>
<li>Simple, maintainable architecture</li>
</ul>
<h3>Privacy Policy</h3>
This plugin tracks customer behavior including: 
* Page views and product interactions 
* Email addresses and phone numbers from checkout forms 
* Marketing cookies (Facebook Pixel, TikTok, Google Analytics) 
* Session data and user identifiers
All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.).
<h3>Support</h3>
For support, please: 
* Visit our documentation: https://docs.markopolo.ai 
* Email: support@markopolo.ai 
* GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues

Markopolo AI for WooCommerce

Track WooCommerce events and send them to Markopolo AI analytics platform for marketing attribution and conversion tracking.

matomoteam

Version 5.10.3 includes an important security related fix, it is highly recommended to update to this version.
Already a Matomo On-Premise or Matomo Cloud user? You need to use the <a href="https://wordpress.org/plugins/wp-piwik/" rel="ugc">Connect Matomo plugin</a> instead of this plugin.
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For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.
It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.
Matomo is free, secure and open – your ethical user insights platform.
How Matomo Analytics for WordPress solves problems:
<ul>
<li>100% data ownership, no one else can see your data</li>
<li>All data is stored in your WordPress and not sent to any third party or different country</li>
<li>Super easy to install. No coding or technical knowledge needed #nocode</li>
<li>Free to use forever</li>
<li>Designed to save you time as an out-of-box solution (including many Ecommerce stores)</li>
<li>Protects the privacy of your users</li>
<li>GDPR Manager</li>
<li>No data sampling</li>
<li>Opportunities to extend with an ever-growing marketplace</li>
<li>Supports over 50 languages</li>
<li>Comes equipped with Matomo Tag Manager</li>
</ul>
How Matomo focuses on privacy:
<ul>
<li>Superb user privacy protection</li>
<li>Heaps of features to anonymize data and IP addresses</li>
<li>WP shortcode to embed an opt-out feature into your website</li>
<li>Features to export and delete data for GDPR</li>
<li>Ability to configure data retention</li>
</ul>
Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.
Features include:
<ul>
<li>Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)</li>
<li>Campaign tracking</li>
<li>Visitor profiles</li>
<li>Tag Manager</li>
<li>Dashboards</li>
<li>Segmentation</li>
<li>Real time reports</li>
<li>Transitions</li>
<li>JavaScript error tracking</li>
<li>Extensive geolocation reports / maps</li>
<li>Many different visualisations</li>
<li>Row evolution</li>
<li>Report comparisons</li>
<li>Export features</li>
<li>See the most drastic changes within a given time period</li>
<li>Supports WP Rest API</li>
<li>And hundreds of other features</li>
<li>Easily give your colleagues access to your reports if / when needed</li>
<li>Easily exclude certain roles, visitors and pages from being tracked</li>
<li>Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)</li>
<li>Import historical data from Google Analytics or WP Statistics</li>
</ul>
<a href="https://plugins.matomo.org/premium?wp=1" rel="nofollow ugc">Premium paid features:</a>
<ul>
<li>Heatmaps & Session Recordings</li>
<li>Form Analytics</li>
<li>Media Analytics</li>
<li>Funnels</li>
<li>SEO features – Keyword rankings</li>
<li>Custom reporting</li>
<li>Cohorts</li>
<li>Users flow</li>
</ul>
Prerequisites and technical requirements:
Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.
<ul>
<li>The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M).</li>
<li>PHP 7.2 at minimum is required.</li>
<li>If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing <a href="https://matomo.org/docs/installation/" rel="nofollow ugc">Matomo On-Premise</a> or signup to <a href="https://matomo.org/hosting/" rel="nofollow ugc">Matomo Cloud</a> and install the <a href="https://wordpress.org/plugins/wp-piwik/" rel="ugc">Connect Matomo plugin</a> instead.</li>
<li>Needing to know more before you install? Have a <a href="https://matomo.org/faq/wordpress/what-are-the-requirements-for-matomo-for-wordpress/" rel="nofollow ugc">read through the most popular FAQs to ensure you’re making the right choice for you</a>.</li>
</ul>
Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!
Third party resources we use:
<ul>
<li>After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from <a href="https://db-ip.com/db/download/ip-to-city-lite?refid=mtm" rel="nofollow ugc">DB IP</a> into your uploads directory. The DB-IP database is distributed under the <a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow ugc">Creative Commons Attribution 4.0 International License</a>. This database is needed to detect the location of your visitors based on their IP.</li>
<li>When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.</li>
</ul>
<h3>Credits</h3>
<ul>
<li>The entire Matomo team and everyone who contributed</li>
<li>André Bräkling who is the Author of the <a href="https://github.com/braekling/WP-Matomo" rel="nofollow ugc">Connect Matomo plugin</a></li>
</ul>

Matomo Analytics – Powerful, Privacy-First Insights for WordPress

A great tool for tracking website users and the behavior on site.

Nice tool

Tried it and got broken pages when I was trying to see stats. It complained about an ad block, but disabling that only removed the complaining message. The admin pages were not fully loading. It also appears to be using javascript and not keeping things internal.

Needs Work

Better than Google Analytics!


Great thing! I tried this as an alternative to GA a while ago, and since then I've been using only this analytics for all my clients. 1. it's open source, loads from your server and stores data in your database2. it loads faster than GA, and unlike GA isn't locked by Firefox, Brave, and others (due to the first fact, that it's loaded from your website)3. it has great UI and UXThe available reports in times better than the crappy GA reports, and built-in Woo tracking that works out-of-the-box is a very nice thing.I had a small thing to figure out, and contacted the support here, in the wp.org forum. The reply was instant. 5+ and highly recommend it to everybody!


Amazing Google Analytics alternative


I'm using Matomo in my WordPress sites. I would recommend it for all.


Super complete solution

Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.

Markopolo AI for WooCommerce vs Matomo Analytics – Powerful, Privacy-First Insights for WordPress