Medium Interactive

Multi-Page Campaign Tracking automatically captures and persists specific URL parameters (like UTM tags and campaign data) across multiple page visits. This is essential for accurate marketing attribution and analytics tracking.
Persistent UTM Parameters for Accurate Marketing Attribution 
Are You Missing Attribution On Your Marketing Campaigns? 
You launch an ad campaign, post on social media, send an email blast, or invest in a press release. Traffic starts coming in—but when you look at your analytics or CRM, attribution is incomplete or missing altogether. Visitors arrive on your site with UTM parameters in the URL, click to another page, fill out a form, and the original source data disappears. This leads to unclear reporting, unreliable conversion data, and marketing decisions based on guesses instead of facts. This plugin solves that problem.
What This Plugin Does 
Persistent UTM Parameters ensures that UTM parameters—and other query parameters you define—persist as users navigate your website. 
If a visitor arrives on your site with tracking parameters in the URL, those parameters are automatically carried forward as they move from page to page. When the visitor eventually submits a form, requests a quote, or reaches a key conversion point, the original attribution data is still intact. 
This allows you to correctly attribute form submissions, lead sources, campaign performance, content engagement, and conversions with confidence.
Why This Matters 
Without persistent parameters, attribution is often lost after the first page view, forms submit without source data, analytics platforms misclassify traffic, and even high-cost campaigns can appear ineffective. 
With persistent parameters in place, source, medium, and campaign data remain accurate throughout the user journey. Marketing ROI becomes measurable, CRM records receive clean attribution data, and analytics reflect how users actually discover, engage with, and convert on your site. 
This is especially important for marketing teams, agencies, lead-generation websites, SaaS companies, service businesses, and anyone who relies on accurate attribution to make informed decisions.
Fully Customizable Parameter Support 
While UTMs are the most common use case, this plugin is not limited to them. You can choose which query parameters should persist, include custom parameters beyond standard UTMs, and adapt the plugin to your existing analytics, CRM, or form setup. This flexibility supports advanced marketing stacks, custom tracking needs, and non-standard attribution models.
Simple Setup — Expert Help Available 
The plugin is designed to work out of the box with minimal configuration. For more advanced setups—such as passing parameters into specific form fields, CRMs, or analytics platforms—expert help is available to ensure everything is configured correctly.
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Multi-Page Campaign Tracking

Persist query string parameters across page visits for tracking and analytics purposes.

Jeremy B. Shapiro

The URL Params WordPress Plugin allows you to access URL parameters in the Query String of the URL.
The plugin even allows you to specify a default value in the shortcode if the parameter isn’t set, so if you want to say “Hello, FirstName” and FirstName isn’t set, it could say something like “Hello, Friend!”
To specify a backup url parameter, enter multiple parameters seperated by commas. The plugin will check for each parameter, in order, until a matching one is found and return that. Failing finding any of the parameters you listed, the default will be returned. For example, you can specify <code>[urlparam param="FirstName, First, name" default="Friend" /]</code> to check for FirstName, and if not found, then First, if not found, then name, and if not, then just return “Friend”.
If the parameter is a date, you can also specify the <code>dateformat</code> option using a <a href="http://php.net/manual/en/function.date.php" rel="nofollow ugc">PHP friendly date format</a>, for example <code>[urlparam param="somedate" dateformat="F Js" /]</code>. Note that PHP only returns dates formatted in English regardless of locale settings.
This is great if you have personalized links, like from Infusionsoft or Keap, as it lets you personalize a landing page with a persons name.
You can also use this to pre-fill out form fields for folks based on the querystring. For example, if their first name is passed in the URL, your landing page can greet the viewer by name and pre-fill their name on a form.
<h3>Usage</h3>
Use the shortcode urlparam with the optional parameter of “default”. For example <code>[urlparam param="FirstName" /]</code> or <code>[urlparam param="FirstName" default="Friend"/]</code>.
For conditional content use <code>[ifurlparam][/ifurlparam]</code>. For example, <code>[ifurlparam param="FirstName"]Hey, I know you, [urlparam param="FirstName"]![/ifurlparam]</code> would greet known visitors, but display nothing to users without a FirstName in the query string.
If you want to show content when a value does NOT exist, you can set <code>empty</code> in <code>[ifurlparam]</code>. For example <code>[ifurlparam param="FirstName" empty="1"]Welcome to the site, visitor![/ifurlparam]</code> would greet visitors without a FirstName in the query string, but display nothing for visitors with FirstName in the query string.
If you want to show content only to visitors with a specific value in their query string, you can set <code>is</code> in <code>[ifurlparam]</code>. For example, <code>[ifurlparam param="FirstName" is="Bob"]Hi, Bob![/ifurlparam]</code>, would only greet visitors with the FirstName param set to Bob.
If you want to have urlparam return an HTML attribute, for example to use in pre-setting the value of input or hidden input fields, pass in the optional <code>attr</code> parameter. You might set a value attribute for an input field like so: <code><input type="text" name="firstname" [urlparam attr="value" param='FirstName']></code> or you might set a src attribute for an image tag like so: <code><img [urlparam attr="src" param='imgurl']></code>
If you want urlparam to return an entire HTML tag, for example in creating an input field, pass in the optional <code>htmltag</code> parameter. For example, <code>[urlparam htmltag="input" type="text" name="firstname" id="first" attr="value" param="FirstName" default="Bob" /]</code> will produce something like <code><input type="text" name="firstname" id="first" value="Bob" /></code>
<h3>Security</h3>
To help protect your site against <a href="http://en.wikipedia.org/wiki/Cross-site_scripting" rel="nofollow ugc">Reflected Cross Site Scripting</a>, we sanitize output with <a href="https://codex.wordpress.org/Function_Reference/esc_html" rel="nofollow ugc">esc_html()</a> which prevents any HTML tags from being passed in and displayed. This would prevent someone from passing in javascript, for example, and having it execute on your site.
Starting in the <a href="https://make.wordpress.org/core/2015/07/23/changes-to-the-shortcode-api/" rel="nofollow ugc">WordPress 4.2.3 security auto-update</a>, you can no longer include shortcodes in HTML attributes. Previous to this WordPress update, you could set a field value like this: <code><input type="text" name="firstname" value="[urlparam param='FirstName']"></code>. Now you have to set it like this: <code><input type="text" name="firstname" [urlparam attr="value" param='FirstName']></code> or <code>[urlparam htmltag="input" type="text" name="firstname" attr="value" param="FirstName" /]</code>. If you are still using this shortcode the old way, unfortunately, WordPress simply won’t process the shortcode and will return the full shortcode text unprocessed.
To prevent unprivileged users (like Contributors) from using this shortcode to have privileged users (like Admins) accidentally execute arbitrary javascript via HTML attributes (like <code>onclick</code>, <code>onmouseover</code>, etc), html tags and attributes are sanitized.
If you do need have a need to set certain sanitized tags or attributes, at your own risk, you can manually allow these from the URL Params options page under Settings.

URL Params


Thanks for making this a great free option!


Love the advanced features

Short Code to grab any URL parameter from the Query String and display it or display conditional content.

Multi-Page Campaign Tracking vs URL Params