Jyot Patel

<p>Measuremate is your all-in-one Google Analytics™ 4 (GA4) expert. Measuremate Woocomerce/WordPress Plugin integrates GTM with WooCommerce Store using client-side tracking for accurate pageview, events and enhanced e-commerce analytics.</p>
<p><strong>Key Features:</strong></p>
<ol>
<li>Implement GTM on all pages of your store/website. </li>
<li>Push basic Pageview, events and variables into the DataLayer object to use with GTM tracking.</li>
<li>Push all Ecommerce events and variables into the DataLayer object to use with GTM tracking.</li>
</ol>
<h3>External Services</h3>
<p>This plugin integrates with the Measuremate Web App to provide enhanced GA4 insights and support within the WordPress admin interface.</p>
<h3>🧩 Measuremate Web App (iframe)</h3>
<ul>
<li><strong>Purpose</strong>: Embeds the app at <code>https://app.themeasuremate.com</code> to offer setup guidance, real-time analytics previews, and configuration help.</li>
<li><strong>When it’s used</strong>: The iframe loads when the admin settings page is opened.</li>
<li><strong>Data sent</strong>:
<ul>
<li><strong>None</strong> by this plugin itself—no admin or site data is directly transmitted.</li>
<li>The embedded app may collect data <strong>provided directly</strong> by the user (e.g., email, name, payment details) during registration or account actions.</li>
</ul>
</li>
<li><strong>Provider contact</strong>:
<ul>
<li><strong>Privacy Policy</strong>: https://themeasuremate.com/privacy.html :contentReference[oaicite:6]{index=6}  </li>
<li><strong>Terms of Service</strong>: https://themeasuremate.com/terms.html :contentReference[oaicite:7]{index=7}</li>
</ul>
</li>
</ul>
<h3>🔗 Google Tag Manager (GTM)</h3>
<ul>
<li><strong>Purpose</strong>: Enables client-side GA4 tracking via DataLayer pushes for events.</li>
<li><strong>When it’s used</strong>: Only after the admin adds their GTM container ID.</li>
<li><strong>Data sent</strong>: Standard ecommerce event data (page views, cart actions, purchases) directly from end-users’ browsers to Google servers.</li>
<li><strong>Provider policies</strong>:
<ul>
<li><strong>Privacy Policy</strong>: https://policies.google.com/privacy  </li>
<li><strong>Terms of Service</strong>: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/</li>
</ul>
</li>
</ul>


Measuremate – GA4 Audit, Track, Reports & Insights

Integrate GA4 with WooCommerce using client tracking for accurate insights and enhanced e-commerce analytics.

Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

Measuremate – GA4 Audit, Track, Reports & Insights vs GTM Kit – Google Tag Manager & GA4 integration