Jyot Patel

Measuremate is your all-in-one Google Analytics™ 4 (GA4) expert. Measuremate Woocomerce/WordPress Plugin integrates GTM with WooCommerce Store using client-side tracking for accurate pageview, events and enhanced e-commerce analytics.
Key Features:
<ol>
<li>Implement GTM on all pages of your store/website. </li>
<li>Push basic Pageview, events and variables into the DataLayer object to use with GTM tracking.</li>
<li>Push all Ecommerce events and variables into the DataLayer object to use with GTM tracking.</li>
</ol>
<h3>External Services</h3>
This plugin integrates with the Measuremate Web App to provide enhanced GA4 insights and support within the WordPress admin interface.
<h3>🧩 Measuremate Web App (iframe)</h3>
<ul>
<li>Purpose: Embeds the app at <code>https://app.themeasuremate.com</code> to offer setup guidance, real-time analytics previews, and configuration help.</li>
<li>When it’s used: The iframe loads when the admin settings page is opened.</li>
<li>Data sent:
<ul>
<li>None by this plugin itself—no admin or site data is directly transmitted.</li>
<li>The embedded app may collect data provided directly by the user (e.g., email, name, payment details) during registration or account actions.</li>
</ul>
</li>
<li>Provider contact:
<ul>
<li>Privacy Policy: https://themeasuremate.com/privacy.html :contentReference[oaicite:6]{index=6} </li>
<li>Terms of Service: https://themeasuremate.com/terms.html :contentReference[oaicite:7]{index=7}</li>
</ul>
</li>
</ul>
<h3>🔗 Google Tag Manager (GTM)</h3>
<ul>
<li>Purpose: Enables client-side GA4 tracking via DataLayer pushes for events.</li>
<li>When it’s used: Only after the admin adds their GTM container ID.</li>
<li>Data sent: Standard ecommerce event data (page views, cart actions, purchases) directly from end-users’ browsers to Google servers.</li>
<li>Provider policies:
<ul>
<li>Privacy Policy: https://policies.google.com/privacy </li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/</li>
</ul>
</li>
</ul>

Measuremate – GA4 Audit, Track, Reports & Insights

Integrate GA4 with WooCommerce using client tracking for accurate insights and enhanced e-commerce analytics.

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Stape

If you are looking for the easiest way to implement server-side tracking on your WordPress website, the GTM Server Side plugin by stape.io is the best solution. It helps to easily modify the gtm script with the tagging server URL, adds a custom loader, and sends data layer events and webhooks.
GTM Server Side plugin by stape.io features:
<ul>
<li>Add web Google Tag Manager script on every website page.</li>
<li>Work with any other WP plugin that inserts gtm script on the website.</li>
<li>Adds custom loader, which makes Google Tag Manager and Google Analytics tracking invisible to ad blockers and other tracking prevention mechanisms.</li>
<li>Sends events to GTM server side without any JS library and optimizes page speed.</li>
<li>Adds e-commerce Data Layer events.</li>
<li>Adds user data to Data Layer events.</li>
<li>Sends webhooks.</li>
</ul>
Benefits of GTM Server Side plugin by stape.io:
<ul>
<li>Increase cookies lifetime when using a custom domain for server Google Tag Manager container.</li>
<li>Increases the accuracy of tracking when the custom loader is enabled.</li>
<li>Simplifies the process of adding GTM script on the website and delivering e-commerce and user data.</li>
</ul>

Stape Conversion Tracking

Google Tag Manager Server Side Integration Made Easy

Measuremate – GA4 Audit, Track, Reports & Insights vs Stape Conversion Tracking