JaJaSolutions

<p>Mercantor is a powerful WordPress plugin that automatically syncs your WooCommerce products to Google Merchant Center, making it easy to advertise on Google Shopping and Google Ads.</p>
<h4>Key Features</h4>
<ul>
<li><strong>Automatic Product Sync</strong> – Products are automatically synced to Google Merchant Center when created or updated</li>
<li><strong>Real-time Change Detection</strong> – Hash-based diffing only syncs changed products, saving API quota</li>
<li><strong>Multilingual & Multi-currency Support</strong> – Full support for WPML, Polylang, TranslatePress, and WooCommerce Multilingual</li>
<li><strong>Multiple Target Markets</strong> – Sell to multiple countries with per-market currency mapping</li>
<li><strong>Smart Error Handling</strong> – Diagnostics inbox with grouped Google issues and actionable messages</li>
<li><strong>Transformation Rules</strong> – Map and transform attributes with a rule builder and presets</li>
<li><strong>Product Feed Export</strong> – Generate tokenized XML and CSV feeds for external tools</li>
<li><strong>Background Processing</strong> – All syncing happens in the background using WordPress Action Scheduler</li>
<li><strong>OAuth 2.0 Integration</strong> – Secure Google account connection</li>
<li><strong>Guided Setup Wizard</strong> – Step-by-step configuration to get you started quickly</li>
<li><strong>WP-CLI Tools</strong> – Sync, validate, and fetch diagnostics from the command line</li>
</ul>
<h4>Perfect For</h4>
<ul>
<li>E-commerce stores using WooCommerce</li>
<li>Multi-language and multi-currency stores</li>
<li>International sellers with multiple target markets</li>
<li>Stores that need reliable Google Shopping integration</li>
<li>Merchants who want automated product feed management</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 6.5 or higher</li>
<li>WooCommerce 8.5 or higher</li>
<li>PHP 8.1 or higher</li>
<li>Google Merchant Center account</li>
</ul>
<h4>Documentation & Support</h4>
<ul>
<li><a href="https://docs.mercantor.com" rel="nofollow ugc">Documentation</a></li>
<li><a href="https://wordpress.org/support/plugin/mercantor/" rel="ugc">Support Forum</a></li>
<li><a href="https://github.com/mercantor/mercantor" rel="nofollow ugc">GitHub Repository</a></li>
</ul>
<h3>External Services</h3>
<p>Mercantor connects to Google services that you explicitly authorize in order to publish and monitor your Merchant Center listings.</p>
<h4>Google Merchant Center API</h4>
<ul>
<li><strong>Endpoint</strong>: https://merchantapi.googleapis.com</li>
<li><strong>Purpose</strong>: Creates, updates, and inspects Google Merchant Center product listings on your behalf.</li>
<li><strong>Data sent</strong>: Product identifiers, titles, descriptions, image URLs, pricing, availability, shipping settings, and other product attributes required by Google. Customer or order information is never transmitted.</li>
<li><strong>When data is sent</strong>: During the guided connection flow and whenever automated or manual sync jobs run.</li>
<li><strong>Authentication</strong>: OAuth 2.0 using the <code>https://www.googleapis.com/auth/content</code> scope. Access and refresh tokens are stored securely in your WordPress database and can be revoked from the Mercantor settings page.</li>
<li><strong>Terms of Service</strong>: https://policies.google.com/terms</li>
<li><strong>Privacy Policy</strong>: https://policies.google.com/privacy</li>
</ul>
<h3>Privacy Policy</h3>
<p>Mercantor connects to the Google Merchant Center API only after you complete the OAuth consent flow inside the plugin. We transmit product catalog data (titles, descriptions, pricing, availability, images, and required attributes) so your listings stay in sync with Google. Customer, order, and analytics data are never sent. OAuth credentials are stored in the WordPress options table using secure WordPress APIs and can be revoked at any time through Mercantor <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Disconnect Google.<br />
On uninstall, Mercantor drops its custom database tables and deletes its options (including OAuth tokens, feed tokens, and setup data) so no plugin data is retained.</p>
<h3>Roadmap / Upcoming</h3>
<ul>
<li>Stricter Content Security Policy (CSP) rollout for the admin app</li>
<li>Opt-in telemetry with diagnostics export bundle (logs, payload samples, system info)</li>
<li>Scheduled health checks and automated diagnostics refresh</li>
<li>In-product fix recipes and support macros for top Merchant Center errors</li>
<li>Optional GA4 tracking toggle with consent-mode compatibility</li>
</ul>
<h4>Support</h4>
<p>For support and questions visit:<br />
* Website: https://jajasolutions.de<br />
* Plugin Support Forum: https://wordpress.org/support/plugin/mercantor<br />
* Developer: Janni Hares</p>
<h3>Credits</h3>
<p>Built with ❤️ for the WordPress and WooCommerce community.</p>


Mercantor

Seamlessly sync your WooCommerce products to Google Merchant Center with real-time updates, multilingual support, and automatic error handling.

regalix

<p>The Feedo plugin for WordPress Woocommerce makes it quick and easy to create, automate and publish product feed to Google Merchant Center.</p>
<h4>Features</h4>
<ul>
<li>Ensures that feeds for newly uploaded/updated products are optimized as they are created/updated.</li>
<li>Globally maps product categories and other custom variables with the Google Merchant Center values.</li>
<li>Lets users to update Merchant Center-specific attributes either in bulk or by individual product, before sending them to automated optimization.</li>
<li>One-click publishing directly to Google Merchant Center after optimized feed review.</li>
</ul>
<h4>How does our feed optimization work?</h4>
<p>We use our in-house optimization engine built on a microservice architecture, and it has two different services as below:</p>
<p><strong>Title Optimization</strong><br />
This service optimizes the title based on a defined pattern according to the category.<br />
For example, apparel product “title optimization” pattern would be, Brand + Gender + Product Type + Attributes (Color, Size, Material)<br />
Before Optimization: <em>Rebook CrossFit Shoes</em><br />
After Optimization: <em>Reebok Women’s CrossFit Shoes, Black Leather (Size 7)</em></p>
<p><strong>Generate Product Type</strong><br />
Google recommends you to include more granular categories as it classifies your product more precisely.<br />
For example, Books > Non-Fiction > Sports > Baseball is better than Baseball.<br />
Our service will try and create a detailed classification using various attributes of your product.<br />
Example: Women’s Shoes > Reebok Shoes > CrossFit Shoes > Black Shoes > Leather Shoes</p>
<p>Note: This optimization is optional, and you can directly submit your feed as it is to Google Merchant center.</p>
<h3>Feedo Support</h3>
<p>Just drop your question to our Support Email ID: <a href="mailto:feedo-support@regalix-inc.com" rel="nofollow ugc">feedo-support@regalix-inc.com</a></p>
<p>Feedo’s “<a href="https://feedo.sharedemos.com/#!/wordpress" rel="nofollow ugc">Help</a>” document includes all the required details about the plugin for the users.</p>
<p>Please refer to our <a href="https://feedoapi.regalix.com/privacy-policy" rel="nofollow ugc">privacy policy</a> page.</p>


Feedo – Automate product feed optimization for Google Merchant Center

Feed creation and optimization have never been so simple. Try out our free plugin Feedo and enhance your shopping campaign performance.

Mercantor vs Feedo – Automate product feed optimization for Google Merchant Center