Harpalsinh Parmar

Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events directly in your Meta (Facebook) Ads account, giving you better insights into your customers’ shopping behavior. 
It allows you to selectively enable or disable event tracking for various WooCommerce pages and actions.
Features: 
* Track ViewContent, AddToCart, InitiateCheckout, and Purchase events. 
* Separate enable/disable controls for each page type (Shop, Product, Cart, Checkout, Categories). 
* Supports WooCommerce default pages and custom shop/category pages. 
* Inline JavaScript injection for faster execution. 
* Lightweight and optimized for performance.
Common Use Cases: 
* Optimize Meta Ads campaigns by tracking accurate WooCommerce events. 
* Create retargeting audiences based on shopper behavior. 
* Measure conversion performance for each product category.
<h3>Sources</h3>
This plugin uses the following third-party libraries: 
– FB Events (https://connect.facebook.net/en_US/fbevents.js)
<h3>External services</h3>
This plugin connects to the Facebook Pixel service in order to provide website analytics and conversion tracking. 
It loads the Facebook Pixel script from the following domain: 
https://connect.facebook.net/en_US/fbevents.js
When enabled, this service may collect user data as described in Facebook’s terms and privacy policy. 
– Terms of Service: https://www.facebook.com/legal/terms 
– Privacy Policy: https://www.facebook.com/about/privacy

Meta Pixel Event Tracker for WooCommerce

Adds customizable Meta Pixel event tracking support to WooCommerce.

divvit

REQUIREMENTS
A free Divvit account – register here: https://www.divvit.com/signup
Please also follow the instructions under the “Installation” tab as this is essential for Divvit to work properly.
OVERVIEW
Divvit’s analytics product offers unique insights into each customer’s webshop performance, traffic and marketing efficiency. Where other solutions are generic, complex and hard to work with, Divvit offers a 100% ecommerce specific solution with a user friendly UI, curated reports and KPIs. With the data being collected, Divvit will be able to draw valuable conclusions on what are the key drivers behind success and failure within ecommerce and transform this to detailed recommendations for each specific webshop. This is what we refer to as Proactive Ecommerce Analytics.
FEATURES
Monthly Projection
Follow your monthly progress of traffic, orders and marketing cost on a day by day basis. This means you can easily see if you are performing better or worse than last month and what your projection for the current month is.
Live Data
See all orders from each channels as they are being placed. By knowing last order placed through each channel you will quickly discover if any problems occur. You will also get a quick overview of what channels are improving and what are declining and that you should look closer at.
Unique Order View
Find out the road to the purchase for each individual order placed. You can see who placed the order and how many visits that took place before the transaction. This gives you an unique view to evaluate your attribution model and how it is implemented.
Analytics Explorer
Our advanced analytics explorer let’s you view and drill down on any data. By combining the right dimensions and metrics, you can find exactly the number you are looking for.
Tool Integrations
By adding data from the external tools you are using, you get the full picture of your marketing channels performance. With a few clicks you can gather all this data in one single place, providing you with an unmatched overview and control.

Divvit e-commerce analytics

Divvit e-commerce analytics tool presents insights in dashboards and KPIs to boost your shop's performance.

Meta Pixel Event Tracker for WooCommerce vs Divvit e-commerce analytics