Harpalsinh Parmar

Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events directly in your Meta (Facebook) Ads account, giving you better insights into your customers’ shopping behavior. 
It allows you to selectively enable or disable event tracking for various WooCommerce pages and actions.
Features: 
* Track ViewContent, AddToCart, InitiateCheckout, and Purchase events. 
* Separate enable/disable controls for each page type (Shop, Product, Cart, Checkout, Categories). 
* Supports WooCommerce default pages and custom shop/category pages. 
* Inline JavaScript injection for faster execution. 
* Lightweight and optimized for performance.
Common Use Cases: 
* Optimize Meta Ads campaigns by tracking accurate WooCommerce events. 
* Create retargeting audiences based on shopper behavior. 
* Measure conversion performance for each product category.
<h3>Sources</h3>
This plugin uses the following third-party libraries: 
– FB Events (https://connect.facebook.net/en_US/fbevents.js)
<h3>External services</h3>
This plugin connects to the Facebook Pixel service in order to provide website analytics and conversion tracking. 
It loads the Facebook Pixel script from the following domain: 
https://connect.facebook.net/en_US/fbevents.js
When enabled, this service may collect user data as described in Facebook’s terms and privacy policy. 
– Terms of Service: https://www.facebook.com/legal/terms 
– Privacy Policy: https://www.facebook.com/about/privacy

Meta Pixel Event Tracker for WooCommerce

Adds customizable Meta Pixel event tracking support to WooCommerce.

Maidul

Lean GA4 Tracker is a lightweight, developer-friendly plugin that integrates Google Analytics 4 (GA4) with WordPress. 
Unlike heavy analytics plugins, Lean GA4 Tracker focuses on performance, privacy, and simplicity, while still offering advanced features like WooCommerce eCommerce tracking, Consent Mode, and Google Tag Manager (GTM) support.
<h3>Perfect for WooCommerce Stores</h3>
Lean GA4 Tracker includes built-in GA4 eCommerce event tracking — no coding or add-ons required. 
Track the full shopping journey: 
– Product detail views (<code>view_item</code>) 
– Product list views (<code>view_item_list</code>) – shop, category, search pages 
– Product clicks from lists (<code>select_item</code>) 
– Add to cart actions (<code>add_to_cart</code>) 
– View cart (<code>view_cart</code>) 
– Remove from cart (<code>remove_from_cart</code>) 
– Checkout steps (<code>begin_checkout</code>) 
– Shipping method selection (<code>add_shipping_info</code>) 
– Payment method selection (<code>add_payment_info</code>) 
– Purchases (<code>purchase</code>) 
– Includes product categories and brands for richer GA4 reports
<h3>Why Choose Lean GA4 Tracker?</h3>
<ul>
<li>Lightweight: No bloat, performance-first architecture</li>
<li>WooCommerce Ready: Track product views, carts, checkout, and purchases</li>
<li>Developer-Friendly: PSR-4 autoloading, hooks, and JSON event support</li>
<li>Flexible Script Loading: Standard, async, defer, or idle</li>
<li>Consent Mode Integration: Works with Complianz, CookieYes, and Cookiebot</li>
<li>Google Tag Manager (GTM): Inject GTM containers for Web, AMP, or custom</li>
<li>Custom Events: Dispatch your own GA4 events via JSON — no JavaScript required</li>
<li>Tabbed Settings UI: Clean, organized settings panel</li>
<li>Multisite Support: Network-wide GA4 settings with optional enforcement</li>
</ul>
<h3>Resources</h3>
<ul>
<li><a href="https://www.dynamicweblab.com/plugins/lean-ga4-tracker/docs/" rel="nofollow ugc">Documentation</a></li>
<li><a href="https://www.dynamicweblab.com/plugins/lean-ga4-tracker/" rel="nofollow ugc">Plugin Landing Page</a></li>
</ul>
Whether you’re a WooCommerce store owner or a developer building custom sites, Lean GA4 Tracker gives you exactly what you need — nothing more, nothing less.
<h3>Privacy</h3>
This plugin does not collect, store, or transmit any personal data by itself. 
It integrates your site with Google Analytics 4 (GA4) and/or Google Tag Manager (GTM). 
Please review and configure your GA4 and GTM accounts in accordance with your local privacy laws (such as GDPR, CCPA).
<h3>Consent Mode</h3>
If enabled, Lean GA4 Tracker respects user tracking preferences via Google Consent Mode. 
You can also integrate with third-party cookie banner plugins (Complianz, CookieYes, Cookiebot) to ensure visitor choices are honored.
<h3>WooCommerce Data</h3>
When WooCommerce tracking is enabled, the plugin sends product and order information to GA4, such as product name, category, brand, price, and quantity. 
No personally identifiable information (PII) such as customer names or emails is collected or transmitted.
<h3>Recommended</h3>
We recommend that site owners: 
– Update their site’s Privacy Policy to mention Google Analytics 4 and data sharing with Google 
– Provide clear information to visitors about analytics tracking 
– Use a consent management plugin to comply with GDPR/CCPA and other regulations

Lean GA4 Tracker

Lightweight Google Analytics 4 (GA4) plugin for WordPress with WooCommerce tracking, Consent Mode, and Google Tag Manager support.

Meta Pixel Event Tracker for WooCommerce vs Lean GA4 Tracker