Harpalsinh Parmar

<p>Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events directly in your Meta (Facebook) Ads account, giving you better insights into your customers’ shopping behavior.<br />
It allows you to selectively enable or disable event tracking for various WooCommerce pages and actions.</p>
<p><strong>Features:</strong><br />
* Track <strong>ViewContent</strong>, <strong>AddToCart</strong>, <strong>InitiateCheckout</strong>, and <strong>Purchase</strong> events.<br />
* Separate enable/disable controls for each page type (Shop, Product, Cart, Checkout, Categories).<br />
* Supports WooCommerce default pages and custom shop/category pages.<br />
* Inline JavaScript injection for faster execution.<br />
* Lightweight and optimized for performance.</p>
<p><strong>Common Use Cases:</strong><br />
* Optimize Meta Ads campaigns by tracking accurate WooCommerce events.<br />
* Create retargeting audiences based on shopper behavior.<br />
* Measure conversion performance for each product category.</p>
<h3>Sources</h3>
<p>This plugin uses the following third-party libraries:<br />
– FB Events (https://connect.facebook.net/en_US/fbevents.js)</p>
<h3>External services</h3>
<p>This plugin connects to the Facebook Pixel service in order to provide website analytics and conversion tracking.<br />
It loads the Facebook Pixel script from the following domain:<br />
https://connect.facebook.net/en_US/fbevents.js</p>
<p>When enabled, this service may collect user data as described in Facebook’s terms and privacy policy.<br />
– Terms of Service: https://www.facebook.com/legal/terms<br />
– Privacy Policy: https://www.facebook.com/about/privacy</p>


Meta Pixel Event Tracker for WooCommerce

Adds customizable Meta Pixel event tracking support to WooCommerce.

Metrion

<h4>WordPress native tracking plugin</h4>
<p>Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).<br />
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.<br />
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.</p>
<h4>Full Metrion Feature List</h4>
<ul>
<li>First party & server-side tracking</li>
<li>Advanced track-blocking detection</li>
<li>Consent Management Platform integrations </li>
<li>No data storage in cookies/browser storage before explicit consent (optional setting)</li>
<li>Event floodgating to prevent tracking before proper consent is given</li>
<li>Front-end event brokering</li>
<li>Server-side event brokering</li>
<li>Google Ads conversion tracking</li>
<li>Google Ads enhanced conversion tracking (Through Google Ads API)</li>
<li>Google Ads enhanced lead tracking</li>
<li>Google consent mode V2 (optional)</li>
<li>Google dynamic remarketing tracking for retail vertical</li>
<li>Meta Ads pixel implementation</li>
<li>Meta Conversion API integration (CAPI)</li>
<li>Meta Ads Advantage+ catalog ads tracking</li>
<li>Microsoft Ads conversion tracking</li>
<li>Microsoft Ads conversion enhancement through conversion uploading</li>
<li>Microsoft Ads consent mode </li>
<li>Microsoft Ads dynamic remarketing list functionality</li>
<li>Google Analytics 4 sever-side</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.</p>
<h4>Metrion tracking API</h4>
<p>When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:<br />
– Visit<br />
– Page view<br />
– Product view<br />
– Product list view<br />
– Search result list view<br />
– Add to cart<br />
– Cart view<br />
– Checkout start<br />
– Purchase<br />
– Form submits<br />
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.<br />
This data is temporarily stored for conversion attribution purposes. Read more about our <a href="https://getmetrion.com/en/terms-and-conditions" rel="nofollow ugc">terms of use</a> and <a href="https://getmetrion.com/en/privacy-policy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Google Ads Tracking</h4>
<p>When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in  Metrion’s, the user interaction data can be shared with Google Ads.</p>
<p>Read more about our <a href="https://support.google.com/adspolicy/answer/54818?hl=en" rel="nofollow ugc">terms of use</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Meta Ads Tracking</h4>
<p>When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.</p>
<p>Read more about our <a href="https://www.facebook.com/business/direct_terms_ads_en.php" rel="nofollow ugc">terms of use</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Microsoft Ads Tracking</h4>
<p>When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.</p>
<p>Read more about our <a href="https://www.microsoft.com/en/servicesagreement" rel="nofollow ugc">terms of use</a> and <a href="https://www.microsoft.com/en-us/privacy/privacystatement" rel="nofollow ugc">privacy policy</a>.</p>


Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

Meta Pixel Event Tracker for WooCommerce vs Metrion