Harpalsinh Parmar

Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events directly in your Meta (Facebook) Ads account, giving you better insights into your customers’ shopping behavior. 
It allows you to selectively enable or disable event tracking for various WooCommerce pages and actions.
Features: 
* Track ViewContent, AddToCart, InitiateCheckout, and Purchase events. 
* Separate enable/disable controls for each page type (Shop, Product, Cart, Checkout, Categories). 
* Supports WooCommerce default pages and custom shop/category pages. 
* Inline JavaScript injection for faster execution. 
* Lightweight and optimized for performance.
Common Use Cases: 
* Optimize Meta Ads campaigns by tracking accurate WooCommerce events. 
* Create retargeting audiences based on shopper behavior. 
* Measure conversion performance for each product category.
<h3>Sources</h3>
This plugin uses the following third-party libraries: 
– FB Events (https://connect.facebook.net/en_US/fbevents.js)
<h3>External services</h3>
This plugin connects to the Facebook Pixel service in order to provide website analytics and conversion tracking. 
It loads the Facebook Pixel script from the following domain: 
https://connect.facebook.net/en_US/fbevents.js
When enabled, this service may collect user data as described in Facebook’s terms and privacy policy. 
– Terms of Service: https://www.facebook.com/legal/terms 
– Privacy Policy: https://www.facebook.com/about/privacy

Meta Pixel Event Tracker for WooCommerce

Adds customizable Meta Pixel event tracking support to WooCommerce.

trackcombo

lucaswhiather

Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
<h3>What the plugin does</h3>
<ul>
<li>Injects the Track Combo web tag in the storefront <code><head></code>.</li>
<li>Exposes <code>window.tcWoo</code> with structured product, cart, order, and customer data so events do not depend on DOM scraping.</li>
<li>Registers a native <code>WC_Webhook</code> that sends <code>order.updated</code> to the Track Combo backend when the order reaches the purchase status you choose.</li>
<li>Deduplicates <code>purchase</code> between the client-side <code>complement_data</code> event and the server-side webhook using the order ID as <code>transaction_id</code>.</li>
<li>Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.</li>
</ul>
<h3>Events sent</h3>
<ul>
<li><code>page_view</code>, <code>search</code>, <code>view_item_list</code>, <code>view_item</code></li>
<li><code>add_to_cart</code>, <code>initiate_checkout</code>, <code>add_shipping_info</code>, <code>add_payment_info</code></li>
<li><code>complement_data</code> (client-side on thank-you page, merged server-side)</li>
<li><code>purchase</code> (server-side via webhook — reliable even when the browser tab is closed)</li>
</ul>
<h3>Why Conversions API</h3>
Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
<h3>Why Track Combo instead of multiple plugins</h3>
<ul>
<li>One plugin instead of one per ad network.</li>
<li>One dedupe boundary handled by Track Combo — no <code>event_id</code> mismatches.</li>
<li>No tag-manager containers to maintain.</li>
<li>Full visibility of every event in the Track Combo dashboard.</li>
</ul>
You need a Track Combo account to use this plugin. Sign up at <a href="https://trackcombo.com/" rel="nofollow ugc">trackcombo.com</a>.
<h3>External services</h3>
This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
<ul>
<li>
Configuration API — <code>https://server.trackcombo.com/integrationwoocommerce</code>. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.
</li>
<li>
Web tag — <code>https://track.track-combo.com/tag/{container_id}.js</code> (or your configured first-party CNAME, e.g. <code>https://tracks.yourstore.com/...</code>). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.
</li>
<li>
Order webhook — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on <code>server.trackcombo.com</code> whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side <code>purchase</code> events even when the customer closes the browser tab.
</li>
</ul>
Track Combo terms of use: https://trackcombo.com/termos-de-uso/ 
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/

Track Combo — Conversions API for WooCommerce

Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.

Meta Pixel Event Tracker for WooCommerce vs Track Combo — Conversions API for WooCommerce