Ronald Huereca

Marco Pereirinha

ruskinconsulting

Leon Hitchens

Integrate Google Tag Manager into your website.
The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well it is. The only problem is that sometimes it takes a bit of implementing to set these rules up. This implementation can either be setting a dataLayer variable in the dataLayer before the tag manager script is loaded, or pushing a HTML event handler with the variable “event” to the dataLayer when a button is clicked. The problem is that this isn’t always that easy to do when you don’t have the ability/access to add the code to your site.
This is where the Metronet Tag Manager plugin shines. It really unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
<ul>
<li>Easily add as many dataLayer variables on a per-post and per-page basis as you need.</li>
<li>The plugin already gives you six predefined dataLayer variables that you can change/remove or test the system with. These will be loaded on all pages and posts.</li>
<li>Set up separate dataLayer variables for pages that aren’t posts or pages (like archives etc).</li>
<li>Lets you easily add a HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.</li>
<li>Lets you add your own unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.</li>
</ul>
Please note that for this plugin to work there is a slight customization that is needed. WordPress doesn’t let you load scripts straight after the opening tag which is where the GTM script needs to be placed to work correctly. To fix this you need to add <code><?php do_action( 'body_open' ); ?></code> just after the <code><body></code> tag and that’s it.
<blockquote>
Note, if you are using WordPress 5.2. and up, contact your theme developer and ask them to insert <code><?php wp_body_open(); ?></code> just after the opening body tag of their theme. Here is some code to <a href="https://gist.github.com/ronalfy/6b7f43e70e644320aba67d1876a0aeff" rel="nofollow ugc">show the theme developer to make it compatible with Metronet Tag Manager</a>.
</blockquote>
Please let us know if you have any feature requests or if you have any issues with this plugin.
Below are a couple of resources you might find valuable if you are new to Google Tag Manager
Official Google Tag Manager website 
https://developers.google.com/tag-manager/
Tracking Google Analytics Events with Google Tag Manager 
http://moz.com/ugc/tracking-google-analytics-events-with-google-tag-manager
Make Analytics Better with Tag Management and a Data Layer 
http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/
<h3>Filtering Variables</h3>
If you choose to place variable values inside percentage signs (e.g., %replace_test%), you can filter these as necessary.
Here’s an example:
<pre><code>add_filter( 'gtm_replace_test', 'gtm_replace_test', 10, 3 );
function gtm_replace_test( $total_match, $match, $post_id ) {
 return "replaced with content";
}
</code></pre>
The filter name is <code>gtm_</code> with the suffix of <code>replace_test</code>, since that content is inbetween the percentage signs.

Metronet Tag Manager

Simple, unobtrusive - great plugin. 

And whenver i see the name i always think
"If young metro don't trust you?"

This plugin is awesome

The plugin is helpful with installing Google Tag Manager. Works on WordPress multisite websites. The plugin is simple, straightforward, and more secure than a simple "insert headers or footers" plugin. 

Easily Add GTM to any Website

Integrate Google Tag Manager into  your website.

amplitude

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at <a href="https://www.amplitude.com/?utm_medium=referral&utm_source=wordpress" rel="nofollow ugc">www.amplitude.com</a>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/or8BtjqLcV8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data and run A/B testing in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience.
Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams.
The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can:
<ul>
<li>Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.</li>
<li>Run A/B tests to understand how content and copy changes can improve conversion</li>
<li>Use Session Replay to quickly diagnose issues and understand holistic site health.</li>
<li>Personalize and target audiences with synced data using our customer data platform</li>
</ul>
Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/rW971asdh3A?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key features include:
<ul>
<li>Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.</li>
<li>Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.</li>
<li>Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.</li>
<li>User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.</li>
<li>A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks.</li>
<li>Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.</li>
<li>Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.</li>
<li>Feature optimization: Identify which features and pages drive engagement and which need improvement.</li>
<li>Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.</li>
<li>Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights</li>
<li>Collaborative analytics: Share insights across your team with built-in collaboration tools.</li>
</ul>
Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence.
Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude.
“The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.”
— Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera
Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success.
As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at <a href="mailto:plugins@amplitude.com" rel="nofollow ugc">plugins@amplitude.com</a>.
<h3>Elevate your WordPress site with data-driven insights</h3>
Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources <a href="https://help.amplitude.com/hc/en-us" rel="nofollow ugc">here</a>.
<h3>Terms, Conditions, and Disclosures</h3>
Amplitude may collect user data about your usage of our plugin. Please see our <a href="amplitude.com/privacy" rel="nofollow ugc">privacy policy</a> to understand our policies and practices regarding the information that we collect.
Your use of the <a href="https://amplitude.com" rel="nofollow ugc">Amplitude Services</a> is subject to the terms and conditions of the relevant <a href="https://amplitude.com/legal" rel="nofollow ugc">customer agreement</a> that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

Amplitude – Analytics, Session Replay, A/B testing and CDP for your website

Grow your website with confidence using our award winning digital analytics platform now available on WordPress

Metronet Tag Manager vs Amplitude – Analytics, Session Replay, A/B testing and CDP for your website