Ronald Huereca

Marco Pereirinha

ruskinconsulting

Leon Hitchens

Integrate Google Tag Manager into your website.
The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well it is. The only problem is that sometimes it takes a bit of implementing to set these rules up. This implementation can either be setting a dataLayer variable in the dataLayer before the tag manager script is loaded, or pushing a HTML event handler with the variable “event” to the dataLayer when a button is clicked. The problem is that this isn’t always that easy to do when you don’t have the ability/access to add the code to your site.
This is where the Metronet Tag Manager plugin shines. It really unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
<ul>
<li>Easily add as many dataLayer variables on a per-post and per-page basis as you need.</li>
<li>The plugin already gives you six predefined dataLayer variables that you can change/remove or test the system with. These will be loaded on all pages and posts.</li>
<li>Set up separate dataLayer variables for pages that aren’t posts or pages (like archives etc).</li>
<li>Lets you easily add a HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.</li>
<li>Lets you add your own unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.</li>
</ul>
Please note that for this plugin to work there is a slight customization that is needed. WordPress doesn’t let you load scripts straight after the opening tag which is where the GTM script needs to be placed to work correctly. To fix this you need to add <code><?php do_action( 'body_open' ); ?></code> just after the <code><body></code> tag and that’s it.
<blockquote>
Note, if you are using WordPress 5.2. and up, contact your theme developer and ask them to insert <code><?php wp_body_open(); ?></code> just after the opening body tag of their theme. Here is some code to <a href="https://gist.github.com/ronalfy/6b7f43e70e644320aba67d1876a0aeff" rel="nofollow ugc">show the theme developer to make it compatible with Metronet Tag Manager</a>.
</blockquote>
Please let us know if you have any feature requests or if you have any issues with this plugin.
Below are a couple of resources you might find valuable if you are new to Google Tag Manager
Official Google Tag Manager website 
https://developers.google.com/tag-manager/
Tracking Google Analytics Events with Google Tag Manager 
http://moz.com/ugc/tracking-google-analytics-events-with-google-tag-manager
Make Analytics Better with Tag Management and a Data Layer 
http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/
<h3>Filtering Variables</h3>
If you choose to place variable values inside percentage signs (e.g., %replace_test%), you can filter these as necessary.
Here’s an example:
<pre><code>add_filter( 'gtm_replace_test', 'gtm_replace_test', 10, 3 );
function gtm_replace_test( $total_match, $match, $post_id ) {
 return "replaced with content";
}
</code></pre>
The filter name is <code>gtm_</code> with the suffix of <code>replace_test</code>, since that content is inbetween the percentage signs.

Metronet Tag Manager

Simple, unobtrusive - great plugin. 

And whenver i see the name i always think
"If young metro don't trust you?"

This plugin is awesome

The plugin is helpful with installing Google Tag Manager. Works on WordPress multisite websites. The plugin is simple, straightforward, and more secure than a simple "insert headers or footers" plugin. 

Easily Add GTM to any Website

Integrate Google Tag Manager into  your website.

Freemius

Krzysztof Planeta

WP Full Picture is a tracking manager for WordPress and WooCommerce.
It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent.
WP Full Picture replaces:
<ul>
<li>Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit,</li>
<li>GTM plugins, like GTM4WP,</li>
<li>Consent Management Platforms, like CookieBot, CookieYes, Complianz and others.</li>
</ul>
<h3>🎁 WHAT’S INCLUDED</h3>
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Google Tag Manager integration</li>
<li>Comprehensive WooCommerce tracking 
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.
WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
Need something else?
Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Integrations module</a> (quick and simple).
All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.
<h3>🍪 CONSENT BANNER</h3>
WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.
It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.
The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.
No complicated setup. No third-party cookie scanners.
<h3>👁️ ADVANCED TRACKING</h3>
With WP Full Picture you can track:
<ul>
<li>WooCommerce events (see below)</li>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.
[PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like:
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.
It tracks key actions like:
<ul>
<li>Product views and list views</li>
<li>Additions to cart</li>
<li>Starting checkout</li>
<li>Completed purchases</li>
<li>Coupon usage and more</li>
</ul>
Every event includes detailed product information for accurate conversion tracking and smarter ad targeting.
[PRO] The Pro version adds:
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin.
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a>
<a href="https://wpfullpicture.com/is-wp-full-picture-for-you/" rel="nofollow ugc">Quizz: Check if Pro is for you</a>

Tracking and Consent Manager – WP Full Picture

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

Metronet Tag Manager vs Tracking and Consent Manager – WP Full Picture