Ronald Huereca

Marco Pereirinha

ruskinconsulting

Integrate Google Tag Manager into your website.
The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well, it is. The only problem is that sometimes it takes some time to set these rules up. This implementation can either set a dataLayer variable in the dataLayer before the tag manager script is loaded or push an HTML event handler with the variable “event” to the dataLayer when a button is clicked. The problem is that this isn’t always that easy to do when you don’t have the ability/access to add the code to your site.
This is where the Metronet Tag Manager plugin shines. It unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
<ul>
<li>Easily add as many dataLayer variables per-post and per-page basis as needed.</li>
<li>The plugin already gives you six predefined dataLayer variables you can change/remove or test the system with. These will be loaded on all pages and posts.</li>
<li>Set up separate dataLayer variables for pages that aren’t posts or pages (like archives, etc).</li>
<li>Lets you easily add an HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.</li>
<li>Lets you add your unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.</li>
</ul>
Please note that for this plugin to work, a slight customization is needed. WordPress doesn’t let you load scripts straight after the opening tag, where the GTM script needs to be placed to work correctly. To fix this, you need to add <code><?php do_action( 'body_open' ); ?></code> just after the <code><body></code> tag, and that’s it.
<blockquote>
Note, If you are using WordPress 5.2. and up, contact your theme developer and ask them to insert <code><?php wp_body_open(); ?></code> just after the opening body tag of their theme. Here is some code to <a href="https://gist.github.com/ronalfy/6b7f43e70e644320aba67d1876a0aeff" rel="nofollow ugc">show the theme developer to make it compatible with Metronet Tag Manager</a>.
</blockquote>
Please let us know if you have any feature requests or issues with this plugin.
Below are a couple of resources you might find valuable if you are new to Google Tag Manager
Official Google Tag Manager website 
https://developers.google.com/tag-manager/
Tracking Google Analytics Events with Google Tag Manager 
http://moz.com/ugc/tracking-google-analytics-events-with-google-tag-manager
Make Analytics Better with Tag Management and a Data Layer 
http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/
<h3>Filtering Variables</h3>
If you choose to place variable values inside percentage signs (e.g., %replace_test%), you can filter these as necessary.
Here’s an example:
<pre><code>add_filter( 'gtm_replace_test', 'gtm_replace_test', 10, 3 );
function gtm_replace_test( $total_match, $match, $post_id ) {
 return "replaced with content";
}
</code></pre>
The filter name is <code>gtm_</code> with the suffix of <code>replace_test</code>, since that content is inbetween the percentage signs.

Metronet Tag Manager

Simple, unobtrusive - great plugin. 

And whenver i see the name i always think
"If young metro don't trust you?"

This plugin is awesome

Integrate Google Tag Manager into your website.

Freemius

Krzysztof Planeta

Are you tired of juggling multiple plugins just to make your tracking work? Or dealing with a confusing Google Tag Manager?
Do you wish you had an easy, GDPR-compliant consent banner that “just works” with your tracking tools and supports Consent Mode right out of the box?
WP Full Picture can help you with all of it.
WP Full Picture lets you install tracking tools and manage tracking consents – so you can track your visitors with the tools you need and stay compliant with privacy regulations.
Say goodbye to plugin overload. WP Full Picture replaces:
<ul>
<li>PixelYourSite, Pixel Manager for WooCommerce, MonsterInsights and other similar plugins,</li>
<li>GTM4WP plugin,</li>
<li>CookieBot, CookieYes, Complianz and similar solutions.</li>
</ul>
<h3>🎁 WHAT YOU ARE GETTING</h3>
With WP Full Picture, you get everything you need to get traffic insights, track conversions, and stay compliant — all in one lightweight plugin:
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Two modes of work: simple (for most users) and advanced (for marketers and developers)</li>
<li>Google Tag Manager integration for advanced setups</li>
<li>Comprehensive WooCommerce tracking 
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.
WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
Need something else?
Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Scripts module</a> (quick and simple).
Best of all, all tools installed with our modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.
<h3>🍪 CONSENT BANNER</h3>
Show a beautiful, GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.
It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.
The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.
[PRO] The Pro version lets you display the consent banner only in countries where it’s required, helping you stay compliant while keeping your visitors’ experience smooth and distraction-free.
<h3>✍️ CONSENT MANAGEMENT</h3>
WP Full Picture integrates with ConsentsDB cloud service.
CDB lets you store visitor consents outside your website for less than a dollar a month. This keeps your site fast and compliant without extra maintenance.
[PRO] With WP Full Picture Pro, you can store all consent records in your email inbox for free, making compliance even simpler and more transparent.
No complicated setup. No third-party cookie scanners. Just peace of mind and easy data control.
<h3>👁️ ADVANCED TRACKING</h3>
Do you need detailed insights into how visitors interact with your website?
With WP Full Picture you can track:
<ul>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>WooCommerce events (see below)</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.
[PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like:
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
Get the full picture of your eCommerce performance — automatically.
WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.
Measure key actions like:
<ul>
<li>Product views and “add to cart” clicks</li>
<li>Checkout progress and completed purchases</li>
<li>Coupon usage and more</li>
</ul>
Every event includes detailed product information for accurate conversion tracking and smarter ad targeting — without sharing personal information.
[PRO] The Pro version adds:
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
See your marketing performance right where you work — inside your WordPress dashboard.
With WP Full Picture, you can embed reports and dashboards from Google Looker Studio, Databox, and other data-dashboard platforms directly in your WP admin. Sweet.
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a>

Tracking and Consent Manager – WP Full Picture

Install the best tracking tools and manage tracking consents with one plugin. Google Analytics, GTM, Meta pixel, WooCommerce and more.

Metronet Tag Manager vs Tracking and Consent Manager – WP Full Picture