Ronald Huereca

Marco Pereirinha

ruskinconsulting

Leon Hitchens

Integrate Google Tag Manager into your website.
The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well it is. The only problem is that sometimes it takes a bit of implementing to set these rules up. This implementation can either be setting a dataLayer variable in the dataLayer before the tag manager script is loaded, or pushing a HTML event handler with the variable “event” to the dataLayer when a button is clicked. The problem is that this isn’t always that easy to do when you don’t have the ability/access to add the code to your site.
This is where the Metronet Tag Manager plugin shines. It really unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
<ul>
<li>Easily add as many dataLayer variables on a per-post and per-page basis as you need.</li>
<li>The plugin already gives you six predefined dataLayer variables that you can change/remove or test the system with. These will be loaded on all pages and posts.</li>
<li>Set up separate dataLayer variables for pages that aren’t posts or pages (like archives etc).</li>
<li>Lets you easily add a HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.</li>
<li>Lets you add your own unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.</li>
</ul>
Please note that for this plugin to work there is a slight customization that is needed. WordPress doesn’t let you load scripts straight after the opening tag which is where the GTM script needs to be placed to work correctly. To fix this you need to add <code><?php do_action( 'body_open' ); ?></code> just after the <code><body></code> tag and that’s it.
<blockquote>
Note, if you are using WordPress 5.2. and up, contact your theme developer and ask them to insert <code><?php wp_body_open(); ?></code> just after the opening body tag of their theme. Here is some code to <a href="https://gist.github.com/ronalfy/6b7f43e70e644320aba67d1876a0aeff" rel="nofollow ugc">show the theme developer to make it compatible with Metronet Tag Manager</a>.
</blockquote>
Please let us know if you have any feature requests or if you have any issues with this plugin.
Below are a couple of resources you might find valuable if you are new to Google Tag Manager
Official Google Tag Manager website 
https://developers.google.com/tag-manager/
Tracking Google Analytics Events with Google Tag Manager 
http://moz.com/ugc/tracking-google-analytics-events-with-google-tag-manager
Make Analytics Better with Tag Management and a Data Layer 
http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/
<h3>Filtering Variables</h3>
If you choose to place variable values inside percentage signs (e.g., %replace_test%), you can filter these as necessary.
Here’s an example:
<pre><code>add_filter( 'gtm_replace_test', 'gtm_replace_test', 10, 3 );
function gtm_replace_test( $total_match, $match, $post_id ) {
 return "replaced with content";
}
</code></pre>
The filter name is <code>gtm_</code> with the suffix of <code>replace_test</code>, since that content is inbetween the percentage signs.

Metronet Tag Manager

Simple, unobtrusive - great plugin. 

And whenver i see the name i always think
"If young metro don't trust you?"

This plugin is awesome

The plugin is helpful with installing Google Tag Manager. Works on WordPress multisite websites. The plugin is simple, straightforward, and more secure than a simple "insert headers or footers" plugin. 

Easily Add GTM to any Website

Integrate Google Tag Manager into  your website.

Tealium

<h4>Features</h4>
Allows users to easily add the Tealium tag without editing any template files.
A data layer is added to your WordPress website containing:
<ul>
<li>Site name</li>
<li>Site description</li>
<li>Post ID</li>
<li>Post date</li>
<li>Post categories</li>
<li>Post tags</li>
<li>All post meta data, including custom fields</li>
<li>Search terms</li>
<li>Number of search results</li>
<li>Current user role</li>
</ul>
<h4>About Tealium</h4>
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.
Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.

Makes integrating WordPress and Tealium easy.



Awesome Plugin

Adds the Tealium tag and creates a data layer/data object for your WordPress site.

Metronet Tag Manager vs Tealium