williampatton

Allows you to quickly and easily set up split tests on your sites content or make style changes and test which works best.
<h3>WordPress Split Testing Plugin – MVTS</h3>
This plugin provides an interface to easily configure split tests on your WordPress site.
Defining the test group, handling consistency between visits and sending the results to an analytics platform is taken care of.
<h3>Instalation, Activation, Basic Usage</h3>
<ul>
<li>Download the plugin, unzip it and upload the folder to your <code>wp-content/plugins</code> directory.</li>
<li>Visit the plugins page in your WordPress Dashboard and activate the plugin.</li>
<li>Go to the new ‘MVTS’ tab in the sidebar and fill in your test details.</li>
</ul>
<h3>Using the Plugin</h3>
The plugin needs a few details filled in to work correctly.
<ul>
<li>A Name for the test – this gets reported to GA so you can isolate test results.</li>
<li>The target selector of the element your testing – this is the CSS <code>class</code> or <code>id</code>.</li>
<li>The type of test to run – the plugin offers style tests or content tests.</li>
</ul>
More advanced users are welcome to chain their target selector. For example: <code>#main_box .content.post > p</code>
<h3>Style Tests</h3>
Style tests are performed by making changes to the CSS styles of the element. The plugin offers some pre-defined css options such as colors, margins and font-sizes.
Select your desired change and enter the value to change it to (the values are the same values you would specify via CSS).
TODO: ADD ABILITY TO ADD OWN STYLE RULES. 
TODO: ADD ABILITY TO ADD/REMOVE CSS CLASSES
<h3>Content Tests</h3>
A content test essentially changes EVERYTHING within the element that you are wanting to test. This is extremely useful when you want to test different Call To Action phrases or Button Text.
Simply enter what you want to change the content to.
<h3>Version Log</h3>
Version 0.2.2:
<ul>
<li>Improved client side detection of the Google Analytics Tracker object</li>
</ul>
Version 0.2:
<ul>
<li>Added ability to run content based changes – change text in buttons, taglines or whole chunks of markup</li>
<li>Improved validation on the data</li>
<li>Slightly improved interface</li>
<li>2 bugfixes with unescaped (and escaped) html
<ul>
<li>unescaped html would cause admin page to break layout if single quotes were entered 
** excaped html would cause the JavaScript test code to fail during content tests</li>
</ul>
</li>
</ul>
Version 0.1:
<ul>
<li>First functional version</li>
<li>Ability to test</li>
</ul>
Version 0.0.1
<ul>
<li>Plugin Creation</li>
</ul>

MVTS

Allows you to quickly and easily set up split tests on your sites content or make style changes and test which works best.

wpsolutions

The WP Content Experiments & Event Tracking plugin gives you the ability to conduct Content Experiments on your WordPress site by providing an easy interface which you can use to paste the relevant google experiments control code into the header of the page/post of your choice.
Google Content Experiments replaces Google Website Optimizer as the tool which website owners can 
use for the split testing of their site’s pages. 
Content Experiments is a tool which can found in your Google Analytics account from which you can do your split testing with.
This plugin also gives you the ability to perform event tracking on certain page elements such as buttons, links or other elements. 
The plugin will automatically add the event tracking code to particular elements on the wordpress post/page of your choice based on the configuration in the post/page editor window.
<h3>Usage</h3>
pre-requisites: 
a) You will need an active google analytics account. If you don’t have one, you can create a new one here: 
http://www.google.com/analytics/
b) You will need to have installed and configured the Google Analytics for WordPress plugin 
which can be found here: https://wordpress.org/extend/plugins/google-analytics-for-wordpress/ 
(this will ensure that your Google Analytics tracking code will be inserted inside your site’s tags)
Adding Content Experiments code to a post or page
<h3></h3>
1) Using the WP editor open the page or post you wish to treat as the “Original” page for the content experiment you want to perform. 
Please see the google help pages for how to setup/run experiments: 
https://support.google.com/analytics/bin/answer.py?hl=en&answer=1745216
2) Enable the checkbox in the “Content Experiments For WP” section to activate the feature
3) Paste the Google Content Experiments code into the text box.
IMPORTANT: You should only paste the content experiments code in the page which you set as the “Original” in the experiments setup of your google analytics account, 
ie, do not paste the code in the “Variation” page(s). 
You can check whether your code was added correctly within the page’s tags by viewing the source of the web page.
Adding google event tracking code to an element on a post or page
<h3></h3>
NOTE: To perform event tracking you will need to set up a goal in your google analytics account. 
Please see the google help pages: 
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415
1) Using the WP editor open the page or post you wish to perform event tracking on.
2) Enable the checkbox called “Enable Event Tracking for this page” in the “Event Tracking” section to activate the feature
3) Enter the values for the Category, Action and Label fields. (These values should have been set by you when you were configuring youyr goal in you 
google analytics account)
4) Enter either a CSS ID name and/or CSS classname of the element you wish to track.
In order to obtain the CSS ID or class values of an element you can use firebug by right-clicking on the element and choosing “Inspect element with firebug”.
Example 1: 
Let’s say I had a link on one of my wordpress pages which I wanted to track and the html for my link looks like the following:
<a href="http://www.yourdomain.com/somepage" rel="nofollow ugc">click me</a>
I would enter “my_link_id” in the Element ID field in order perform event tracking on this link.
Example 2: 
If I had a button which I wanted to track and the html for this button looks like the following:

In order to track this button, I would simply copy the class value “coolbutton-submit” and paste it into the “Element Classname” field.
Tip: 
You can check whether your event tracking code was added correctly to the appropriate element by viewing it in firebug by rightclicking the element and selecting “Inspect Element with Firebugt” when using the Firefix browser. 
(Alternatively if you are using Chrome right-click the element and select “Inspect element”)

WP Content Experiments & Event Tracking

This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.

MVTS vs WP Content Experiments & Event Tracking