Georgijevic

<p>My Newsletter is a lightweight WordPress newsletter plugin focused on a practical use case many site owners need immediately:</p>
<ul>
<li>Send a campaign to WordPress users.</li>
<li>Send a campaign to commenters (optionally only commenters from a specific post).</li>
<li>Import and manage your own mailing list (CSV/TXT upload, simple XLSX upload, or paste emails).</li>
<li>Queue the campaign and process it in the background (batch sending).</li>
<li>Include unsubscribe links in every message.</li>
<li>Track basic campaign progress in the admin area.</li>
<li>Optional file logging for troubleshooting large sends.</li>
<li>Optional built-in SMTP settings (with SMTP test) (no external SMTP plugin required).</li>
<li>Save and load reusable email templates (v2.5.0).</li>
<li>Manage templates (edit/rename/duplicate/delete) from My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Templates (v2.6.0).</li>
<li>Import/export templates as JSON for backup and migration (My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Templates) (v2.6.1).</li>
</ul>
<p>This plugin is intentionally simple and WordPress-native:</p>
<ul>
<li>Email sending uses <code>wp_mail()</code> (https://developer.wordpress.org/reference/functions/wp_mail/).</li>
<li>Background processing uses WP-Cron (https://developer.wordpress.org/plugins/cron/).</li>
<li>File uploads in the admin import flow use <code>wp_handle_upload()</code> (https://developer.wordpress.org/reference/functions/wp_handle_upload/).</li>
</ul>
<h4>Mailing list import & management (v2.3.0)</h4>
<p>My Newsletter lets you import and manage your own subscriber list:</p>
<ul>
<li>Import subscribers via CSV/TXT upload, simple XLSX upload, or copy/paste.</li>
<li>Preview the first rows before writing to the database.</li>
<li>Choose merge behavior: Update existing or Skip existing.</li>
<li>Built-in list tools: search, export CSV, delete selected, delete all matching search, and delete by domain.</li>
<li>Suppression list (unsubscribed): view/export and remove suppression (admin-only).</li>
</ul>
<p>Important: You are responsible for ensuring you have a lawful basis/consent to email imported contacts, and every campaign must include a working unsubscribe option.</p>
<p>Then, when composing a campaign, choose <strong>Mailing list (imported)</strong> as the recipient source.</p>
<h4>Core functionality</h4>
<ul>
<li>
<p><strong>Campaign composer (admin screen)</strong></p>
<ul>
<li>Create a newsletter subject and HTML content.</li>
<li>Use the WordPress editor for message body content.</li>
<li>Choose recipient source:</li>
<li>Users + Commenters</li>
<li>Users only</li>
<li>Commenters only</li>
<li>Commenters on a specific post</li>
<li>Mailing list (imported)</li>
</ul>
</li>
<li>
<p><strong>Background queue processing</strong></p>
<ul>
<li>Recipients are queued in custom plugin tables.</li>
<li>Sending runs in batches through WP-Cron (instead of trying to send everything in one browser request).</li>
<li>Reduces the risk of timeouts and broken sends on slower hosting.</li>
</ul>
</li>
<li>
<p><strong>Test email before full campaign</strong></p>
<ul>
<li>Send a test message to any email address from the composer screen.</li>
<li>Uses the same rendering path and unsubscribe footer logic as real sends.</li>
</ul>
</li>
<li>
<p><strong>Secure unsubscribe links</strong></p>
<ul>
<li>Every email includes an unsubscribe URL.</li>
<li>Unsubscribe tokens use an HMAC-based signature (derived from WordPress salts; see <code>wp_salt()</code> https://developer.wordpress.org/reference/functions/wp_salt/).</li>
<li>Unsubscribed addresses are stored and skipped in future campaigns.</li>
</ul>
</li>
<li>
<p><strong>Email templates (save/load) (v2.5.0)</strong></p>
<ul>
<li>Save the current subject + content as a template.</li>
<li>Load a saved template into the composer to reuse it for a new campaign.</li>
<li>Templates are stored locally on your site (not sent anywhere).</li>
</ul>
</li>
<li>
<p><strong>Template variables (placeholders)</strong></p>
<ul>
<li><code>{{site_name}}</code></li>
<li><code>{{site_url}}</code></li>
<li><code>{{recipient_name}}</code></li>
<li><code>{{recipient_email}}</code></li>
<li><code>{{unsubscribe_url}}</code></li>
</ul>
</li>
<li>
<p><strong>Settings screen</strong></p>
<ul>
<li>From name</li>
<li>From email</li>
<li>Reply-To (optional)</li>
<li>Max emails per cron run (batch size)</li>
<li>Footer HTML (appended to outgoing emails)</li>
<li>Logging (optional)</li>
</ul>
</li>
<li>
<p><strong>Optional log file (v2.3.3)</strong></p>
<ul>
<li>Enable logging in Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Logging.</li>
<li>View, download, and clear logs in <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Logs</strong>.</li>
<li>Logs are stored in <code>wp-content/uploads/my-newsletter/wpnl.log</code>.</li>
</ul>
</li>
<li>
<p><strong>Basic campaign tracking</strong></p>
<ul>
<li>Shows recent campaigns in admin.</li>
<li>Displays queue progress (total / sent / failed / queued).</li>
</ul>
</li>
</ul>
<h3>User Guide (v2.3.3)</h3>
<h4>1) Quick start (5–10 minutes)</h4>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings</strong> and set:
<ul>
<li>From name</li>
<li>From email (prefer an address on your domain)</li>
</ul>
</li>
<li>Go to <strong>My Newsletter</strong> (campaign composer) and send a <strong>Test email</strong> to your own address first.</li>
<li>Create a campaign:
<ul>
<li>Enter Subject</li>
<li>Enter Message (HTML supported via the editor)</li>
<li>Choose recipients (Users / Commenters / Mailing list)</li>
<li>Click <strong>Queue & Start Sending</strong> (wording may vary by screen)</li>
</ul>
</li>
</ol>
<p>If you don’t see progress, read the “WP‑Cron” section below.</p>
<h4>1B) Email templates (Save / Load) (v2.5.0)</h4>
<p>On the <strong>My Newsletter</strong> campaign screen you can reuse content without retyping:</p>
<ol>
<li>Write your Subject and Content (or load an existing template).</li>
<li>To save: enter a template name and click <strong>Save Email Template</strong>.</li>
<li>To load: choose a template from the dropdown and click <strong>Load Email Template</strong>.</li>
</ol>
<p>Tip: keep templates generic (e.g. “Welcome email”, “Promo template”), then adjust the final message before queuing.</p>
<h4>1C) Manage Templates (v2.6.0)</h4>
<p>Use <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Templates</strong> to manage your saved templates:</p>
<ul>
<li><strong>Add New</strong> to create a template from scratch.</li>
<li><strong>Edit</strong> to update the template name (rename), subject, or body.</li>
<li><strong>Duplicate</strong> to quickly create a variation.</li>
<li><strong>Delete</strong> to remove a template you no longer need.</li>
</ul>
<p>Templates are local to your site and can be loaded into the campaign composer using <strong>Load Email Template</strong>.</p>
<h4>2) Settings explained (My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings)</h4>
<ul>
<li>
<p><strong>From name / From email</strong><br />
Used as the sender identity in outgoing messages. WordPress email is sent via <code>wp_mail()</code> and your mail transport decides the final headers (https://developer.wordpress.org/reference/functions/wp_mail/).</p>
</li>
<li>
<p><strong>Reply‑To (optional)</strong><br />
If you want replies to go to a different inbox than “From”.</p>
</li>
<li>
<p><strong>Max emails per cron run (batch size)</strong><br />
Limits how many emails each WP‑Cron run tries to send. Smaller batches reduce timeouts on shared hosting.<br />
WP‑Cron is traffic-driven by default (https://developer.wordpress.org/plugins/cron/).</p>
</li>
<li>
<p><strong>Footer HTML</strong><br />
Appended to every message. Best practice is to include:</p>
<ul>
<li>your site name,</li>
<li>a short reason why the recipient is receiving the email,</li>
<li>and an unsubscribe link (the plugin can insert <code>{{unsubscribe_url}}</code>).</li>
</ul>
</li>
<li>
<p><strong>Logging (optional, v2.3.3)</strong><br />
Enable logging when troubleshooting unexpected queue behavior or mail failures.</p>
<ol>
<li>Go to <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Logging</strong> and enable the log file.</li>
<li>Re-run sending (WP-Cron or “Run queue now”).</li>
<li>Open <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Logs</strong> to view, download, or clear the log.</li>
</ol>
<p>Logs are stored in <code>wp-content/uploads/my-newsletter/wpnl.log</code>.</p>
</li>
</ul>
<h4>3) Creating a campaign (My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Campaigns)</h4>
<ol>
<li><strong>Subject</strong>: what recipients will see.</li>
<li><strong>Message body</strong>: use the editor; HTML is allowed.</li>
<li><strong>Placeholders</strong>: you can personalize using:
<ul>
<li><code>{{recipient_name}}</code>, <code>{{recipient_email}}</code></li>
</ul>
</li>
<li><strong>Recipients</strong>: choose one:
<ul>
<li>Users (WP users)</li>
<li>Commenters (emails from approved comments)</li>
<li>Commenters for a specific post</li>
<li>Mailing list (imported)</li>
</ul>
</li>
</ol>
<p>Then click the action button to queue recipients and start sending.</p>
<h4>4) Recipient sources: what exactly is included</h4>
<ul>
<li>
<p><strong>Users</strong><br />
Uses WordPress user emails (typically <code>wp_users.user_email</code>). WordPress user data is stored in core tables (https://developer.wordpress.org/apis/wpdb/).</p>
</li>
<li>
<p><strong>Commenters</strong><br />
Uses emails from comment records (typically <code>wp_comments.comment_author_email</code>) and only approved comments are considered in typical implementations (WordPress comment basics: https://developer.wordpress.org/reference/functions/get_comments/).</p>
</li>
<li>
<p><strong>Commenters on a specific post</strong><br />
Same as Commenters, but filtered by post ID.</p>
</li>
<li>
<p><strong>Mailing list (imported)</strong><br />
Uses subscribers stored by this plugin in its own table. This list is independent from WP users/comments.</p>
</li>
</ul>
<h4>5) Mailing list import (My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Mailing List)</h4>
<p>You have two import methods: <strong>Upload file</strong> or <strong>Paste</strong>.</p>
<h3>5A) Upload (CSV/TXT)</h3>
<p>Best and most reliable method.</p>
<p><strong>Recommended columns</strong><br />
* <code>email</code> (required)<br />
* <code>name</code> (optional)</p>
<p><strong>CSV example</strong><br />
email,name<br />
ana@example.com,Ana<br />
marko@example.com,Marko</p>
<p>The plugin will:<br />
* accept comma/semicolon/tab-delimited CSV (delimiter auto-detected),<br />
* accept a header row if it contains <code>email</code>,<br />
* validate emails with WordPress helpers like <code>sanitize_email()</code> and <code>is_email()</code> (https://developer.wordpress.org/reference/functions/sanitize_email/ and https://developer.wordpress.org/reference/functions/is_email/),<br />
* deduplicate by email during the import batch,<br />
* skip emails that are already unsubscribed.</p>
<p><strong>Export from Excel / Google Sheets</strong><br />
* Export to CSV. XLSX support exists, but CSV is safer for complex sheets.</p>
<h3>5B) Upload (XLSX)</h3>
<p>XLSX support is intentionally minimal to keep the plugin lightweight.</p>
<p>Requirements:<br />
* First worksheet (sheet1)<br />
* Column A = email<br />
* Column B = name (optional)<br />
* If cell A1 contains “email”, that row is treated as header and skipped</p>
<p>If your XLSX is more complex, export to CSV first.</p>
<h3>5C) Paste emails (copy/paste)</h3>
<p>Paste supports:<br />
* one email per line,<br />
* comma/semicolon separated emails,<br />
* <code>Name <email@example.com></code>,<br />
* 2-column lines: <code>email,name</code> or <code>name,email</code> (comma/tab/semicolon).</p>
<p>Examples:<br />
ana@example.com<br />
marko@example.com,Marko<br />
Ana Example <a href="mailto:ana@example.com" rel="nofollow ugc">ana@example.com</a><br />
Marko Example <a href="mailto:marko@example.com" rel="nofollow ugc">marko@example.com</a></p>
<p>After import, the screen shows:<br />
* imported count,<br />
* invalid count,<br />
* duplicate count,<br />
* skipped unsubscribed count.</p>
<h3>5D) Import workflow (Preview + merge rules)</h3>
<ol>
<li>Go to <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Mailing List</strong>.</li>
<li>Upload a file (CSV/TXT/XLSX) or paste emails.</li>
<li>Click <strong>Preview import</strong>.</li>
<li>Confirm you have lawful basis/consent (required).</li>
<li>Choose merge behavior:
<ul>
<li><strong>Update existing (recommended):</strong> update name/source/updated_at for existing emails.</li>
<li><strong>Skip existing:</strong> only add new emails.</li>
</ul>
</li>
<li>Click <strong>Import now</strong>.</li>
</ol>
<p>After import, you can export and clean the list using:<br />
* Export subscribers CSV,<br />
* Delete selected (bulk),<br />
* Delete all matching search,<br />
* Delete by domain (e.g. <code>example.com</code>).</p>
<h4>6) Viewing and managing the list</h4>
<p>In <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Mailing List</strong>, you can:<br />
* see the total subscriber count,<br />
* search by email or name,<br />
* browse paginated results,<br />
* export subscribers as CSV,<br />
* delete selected subscribers (bulk),<br />
* delete all subscribers matching the current search (with confirmation),<br />
* delete by domain (e.g. <code>example.com</code>) for quick cleanup.</p>
<p>In <strong>Mailing List <span aria-hidden="true" class="wp-exclude-emoji">→</span> Suppression list</strong>, you can:<br />
* view unsubscribed emails (suppressed),<br />
* export suppression list as CSV,<br />
* remove suppression (admin-only) if you need to re-subscribe someone manually.</p>
<h4>7) WP‑Cron and reliable background sending</h4>
<p>This plugin uses WP‑Cron to send queued emails in batches. WP‑Cron runs on site visits (traffic).<br />
On low‑traffic sites, campaigns may send slowly (https://developer.wordpress.org/plugins/cron/).</p>
<p>For reliable sending on production:<br />
* Configure a real server cron to hit <code>wp-cron.php</code> at a fixed interval.<br />
  WordPress explains this approach here: https://developer.wordpress.org/plugins/cron/#what-is-wp-cron.</p>
<p>Admin tools:<br />
* In <strong>My Newsletter <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings</strong>, use <strong>Run queue now</strong> (admin-only) to process one batch immediately for testing/troubleshooting.<br />
* The Settings screen includes ready-to-copy cron examples (curl/wget) for common hosting setups.</p>
<h4>8) Deliverability (what matters most)</h4>
<p>This plugin hands off email to WordPress via <code>wp_mail()</code> (https://developer.wordpress.org/reference/functions/wp_mail/).<br />
Deliverability depends on your mail transport and DNS.</p>
<p>If you care about inbox placement:<br />
* Use an SMTP provider (or transactional email service).<br />
* Use a sender on your own domain.<br />
* Configure SPF/DKIM/DMARC (vendor-specific docs).</p>
<h4>9) Compliance and consent (your responsibility)</h4>
<p>The plugin provides unsubscribe links, but it does not enforce consent or double opt‑in.<br />
You must only email people you have a lawful basis to contact and you must honor opt‑outs.</p>
<ul>
<li>FTC CAN‑SPAM overview: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business</li>
<li>EU GDPR overview (lawful basis, consent, etc.): https://commission.europa.eu/law/law-topic/data-protection/reform/what-does-general-data-protection-regulation-gdpr-govern_en</li>
</ul>


My Newsletter

Send newsletters to users, commenters, or an imported mailing list (CSV/XLSX/paste) with SMTP, templates, queue sending, logs, and unsubscribe.

EverPress

Xaver

Mailster Newsletter Plugin

<h3>Mailster is an easy to use Email Newsletter Plugin for WordPress. Create, send and track your Newsletter Campaigns without hassle</h3>
<h4>Send Your Latest Posts, Products, Events or any other post type</h4>
<p>Mailster lets you send all your posts, products, events or other custom post types. Every type can also be used for email automation.</p>
<h4>Welcome Your New Subscribers</h4>
<p>Set up your welcome series and leave the rest to Mailster.</p>
<p>You sit back and focus on your business while Mailster makes sure your new subscribers feel welcome.</p>
<h4>Free and Premium Templates</h4>
<p>Mailster offers you a choice of more than 400 free and premium designs.</p>
<p>Create stunning and engaging campaigns in minutes!</p>
<h4>GDPR Compliance</h4>
<p>When it comes to GDPR compliance, Mailster is your newsletter marketing tool of choice: Mailster fully complies with GDPR requirements.</p>
<p>All your data is stored in your own database and is not transferred or shared with third parties.</p>
<h4>Grow Without Limits</h4>
<p>With Mailster there’s no limit in subscribers. For a one-time fee you can have as many subscribers as you want.</p>
<p>Go ahead and grow as much as you like!</p>
<ul>
<li>Unlimited Subscribers</li>
<li>Unlimited Forms</li>
<li>Unlimited Lists</li>
</ul>
<h4>Send With Any Email Provider</h4>
<p>Mailster works with any email provider, no matter if you want to use a professional provider or your own server.</p>
<h4>RSS to Email</h4>
<p>Your subscribers will want to know if there’s new content on a third-party site they follow.</p>
<p>With our RSS-to-email feature, new posts are automatically imported into an email and sent to your subscribers. Just set up your automation campaign and you’re ready to go.</p>
<h4>Time Zone Based Sending</h4>
<p>You have subscribers all over the world? With Mailster you send your email campaigns based on the time zone of your subscribers.</p>
<p>This way you ensure that your readers receive your emails at the exact times when they are most likely to open them.</p>
<h4>Know Your Subscribers</h4>
<p>Analyze your subscribers´ data and target your marketing strategy according to their needs.<br />
Mailster collects and uses your subscribers’ data while staying completely within GDPR requirements.</p>
<h4>Merge Tags</h4>
<p>Merge tags are the key to marketing personalization: They are placeholder tags that get replaced with content tailored to your subscribers.</p>
<p>Our merge tags are customizable, extendable and easy to remember.</p>
<h4>Create Better Segmentations</h4>
<p>Increase your open rates with targeted campaigns and segmentation. Mailster provides many metrics to choose from so only the right audience gets the right email.</p>
<h4>Great Campaign Insights</h4>
<p>Track and analyse your campaigns and subscribers: Benefit from real time insights into your campaigns.</p>
<p>Find out about your subscribers’ click rates and open rates, their location, and other activities relevant for your online marketing strategy.</p>
<h4>Test Your Email Quality Before Sending</h4>
<p>With Mailster you can give your email campaign a thorough pre-check before sending it out.<br />
Mailster gives you feedback on what you should improve.</p>
<p>Fix these issues, send and relax – your campaign will be good.</p>
<h4>Automation</h4>
<p>Send automatic welcome emails, birthday emails, drip campaigns, follow-ups, auto-responders and more.</p>
<p>Just sit back and let Mailster take care of your email marketing.</p>
<h4>You Own Your Data</h4>
<p>All your subscribers’ data is stored in your own database.<br />
No third party has access to that data.</p>
<h4>Dozens of Integrations With Plugins</h4>
<p>We’ve partnered with many popular developers so you can continue using your favorite plugins along with Mailster.</p>
<h4>Built in Capability Management</h4>
<p>Assign specific rights to the people in your team. This makes it easy to keep full control over who does what.</p>
<p>Let your team support you!</p>
<h4>Custom Template Language</h4>
<p>With Mailster’s simple and straightforward template markup language, coding your own template or adopting existing ones is easy.</p>
<h4>Developer Friendly</h4>
<p>Mailster provides plenty hooks and filters you can use to increase its functionality and options.</p>
<p>Just go ahead and adapt Mailster to your unique needs.</p>
<h4>Features</h4>
<ul>
<li>Capture subscribers on your website or blog.</li>
<li>Send your latest posts/products/custom post types.</li>
<li>Welcome Emails.</li>
<li>Birthday Campaigns.</li>
<li>Follow up/Drip Campaigns.</li>
<li>400 free and premium templates.</li>
<li>RSS email campaigns.</li>
<li>Built in email campaign precheck.</li>
<li>Integration with your favorite plugins.</li>
<li>Import your existing data with ease.</li>
<li>Available in over 15 languages.</li>
<li>GDPR Compliance.</li>
<li>Send with any email provider.</li>
<li>Time zone based delivery.</li>
<li>Merge Tags.</li>
<li>Advanced Segmentation.</li>
<li>Newsletter Campaign Insights.</li>
<li>Auto Responders and email marketing automation.</li>
<li>Full Data Control.</li>
<li>Reports.</li>
<li>Public archive of your latest newsletters.</li>
<li>Capability management.</li>
<li>Developer friendly.</li>
</ul>
<h3>Templates</h3>
<h3>Free and Premium Templates</h3>
<p>Mailster supports over 400 templates from various authors. Please visit our website to browse them all.</p>
<p><strong><a href="https://mailster.co/templates/" rel="nofollow ugc">Templates <span aria-hidden="true" class="wp-exclude-emoji">→</span></a></strong></p>
<h3>Add Ons</h3>
<h3>Add Ons</h3>
<p>Extend the functionality of Mailster or your site with these add ons.</p>
<p><strong><a href="https://mailster.co/addons/" rel="nofollow ugc">Add ons <span aria-hidden="true" class="wp-exclude-emoji">→</span></a></strong></p>
<h3>Support</h3>
<h3>We’re Here to Help</h3>
<h3>Knowledge Base</h3>
<p>Find help on our knowledge base. With over 300 articles, tips and troubleshoot guides you can quickly find answers to the most common problems.</p>
<p><strong><a href="https://kb.mailster.co/" rel="nofollow ugc">Visit Knowledge Base <span aria-hidden="true" class="wp-exclude-emoji">→</span></a></strong></p>
<h3>Members Area</h3>
<p>We provide all of our official support via the member area. Please login or register if you have not done so yet for access so that you can post your question there.</p>
<p><strong><a href="https://mailster.co/account/" rel="nofollow ugc">Account <span aria-hidden="true" class="wp-exclude-emoji">→</span></a></strong></p>


Mailster WordPress Newsletter Plugin

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications &  …

My Newsletter vs Mailster WordPress Newsletter Plugin