NerdCow

Make your website faster than ever with TIO’s smart optimization.
Upload your images like you’ve always done before, and we’ll handle the rest. The Image Optimizer compresses your image and converts it to a modern file format. The result is the lightest image possible, without losing the quality.
Why choose our plugin?
The Image Optimizer uses smart optimization parameters tuned specifically for website images. It’s designed to be a simple companion that gives you the perfect image every time. We decide on the perfect balance of size and quality for your uploaded image. TIO automatically converts your new uploads to the best format (including modern formats like WebP and AVIF), applies lossless conversion or uses lossy compression settings that don’t affect the quality.
It’s perfect for small marketing teams who don’t have the time and know-how to optimise images manually and busy agencies who can’t afford the time to do it manually at scale.
We developed TIO to solve our own frustration with image optimizers. As a result, we were able to achieve results up to 35% file size reduction compared to other compressors. Going the extra mile helps ticking off the Google PageSpeed insights image checks, especially those for next-gen image formats.
How it works?
You upload your images as you normally do — one by one or in bulk, either way is fine. You can do it via the WordPress media library and by uploading directly into your pages.
We categorise what’s in the image to apply the right optimization settings. We use suitable compression and file format conversion, as well as remove unnecessary metadata.
As an example, screenshot compression makes sure to not sacrifice text sharpness, while plain illustrations with low colour depth use more aggressive compression since it won’t affect the quality nearly as much.
We optimise the source file, so WordPress thumbnails come pre-optimised as well.
Supported file formats
The only excluded file format is GIF. We support all other file formats that WordPress allows, including HEIC.
Try it for free
TIO allows you to generate one license key with 50 free image credits per website. That’s enough to test a few core pages and measure the impact.
<ol>
<li>Get a free license key at <a href="https://theimageoptimizer.com/key" rel="nofollow ugc">theimageoptimizer.com/key</a></li>
<li>Paste the key in Settings > TIO Image Optimizer</li>
<li>Upload images as usual — they are compressed automatically</li>
</ol>
Credit restoration for peace of mind
Uploaded an image by mistake or we didn’t optimise it to your liking? You can reclaim the credit straight from the WordPress Media Library, subject to our <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">Terms</a>.
And if we notice that your image was already optimal, we won’t charge a credit in the first place — nothing to reclaim there!
External Service Disclosure
This plugin relies on The Image Optimizer API, a third-party service hosted at <code>api.theimageoptimizer.com</code>, to compress images. When you upload an image with auto-compress enabled, the plugin sends the image file and your site URL to this API. The API returns a compressed version of the image, which replaces the original in your media library.
No data is collected or stored beyond what is needed to process the compression request and manage your credit balance.
<ul>
<li>Service website: <a href="https://theimageoptimizer.com" rel="nofollow ugc">theimageoptimizer.com</a></li>
<li>Terms of Service: <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">theimageoptimizer.com/terms</a></li>
<li>Privacy Policy: <a href="https://theimageoptimizer.com/privacy" rel="nofollow ugc">theimageoptimizer.com/privacy</a></li>
</ul>

TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web

Automatically compress and convert your images to modern formats (WebP, AVIF). Get a perfectly optimized image every time and speed up your website.

Katsushi Kawamori

<h4>Generate WebP or AVIF</h4>
<ul>
<li>Generate WebP or AVIF file when adding image file in Media Library.</li>
<li>Generate WebP or AVIF from all the images by async/await.</li>
<li>Optionally, Can replace image files with WebP or AVIF when adding new media, and delete the original image file. Also, when generating all images, the original image file ID will be overwritten as WebP or AVIF and the original image file will be deleted. All URLs in the content are also replaced.</li>
</ul>
<h4>WP-CLI</h4>
WP-CLI commands are available. If you have a large number of files, WP-CLI commands is more reliable. 
* <code>wp pluswebpavif</code> 
* <code>wp pluswebpavif webp</code> -> Generated WebP. 
* <code>wp pluswebpavif avif</code> -> Generated AVIF. 
* <code>wp pluswebpavif help</code> -> Specification of this command. 
* <code>wp pluswebpavif webp mail</code> -> Send results via email. 
* <code>wp pluswebpavif webp replace</code> -> WebP or AVIF replacement of images and contents. 
* <code>wp pluswebpavif avif addext</code> -> Append the webp or avif extension to the original filename. 
* <code>wp pluswebpavif webp --pid=12152</code> -> Process only specified Media ID(Conversion source ID). 
* <code>wp pluswebpavif avif --quality=90</code> -> Specifies the quality of WebP or AVIF. 
* <code>wp pluswebpavif webp --types=image/png,image/gif</code> -> MIME type to convert.
<h4>How it works</h4>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/EIheJryR7j0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h4>Filter hooks</h4>
<pre><code>/** ==================================================
 * Filter for advanced change database.
 * If you want to replace other databases besides content.
 */
add_filter(
 'plus_webp_advanced_change_db',
 function( $before_url, $after_url ) {
 /* Your processing */
 return array( $before_url, $after_url );
 },
 10,
 2
);
</code></pre>

Plus WebP or AVIF

It is very useful to replace the URLs of images of existing content as well.

Easy and very useful


I really like this plugin and it's very good in other aspects. However, on both of my websites, when converting in bulk, I was unable to continue the conversion for a certain period of time, indicating an Ajax 500 error. What is the reason?


500 error


This is great plugin to save my server space!



Dear developer, I prefer to donate by paypal, usdt or stripe instead of inputting my credit card elsewhere.


TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web vs Plus WebP or AVIF