NerdCow

Make your website faster than ever with TIO’s smart optimization.
Upload your images like you’ve always done before, and we’ll handle the rest. The Image Optimizer compresses your image and converts it to a modern file format. The result is the lightest image possible, without losing the quality.
Why choose our plugin?
The Image Optimizer uses smart optimization parameters tuned specifically for website images. It’s designed to be a simple companion that gives you the perfect image every time. We decide on the perfect balance of size and quality for your uploaded image. TIO automatically converts your new uploads to the best format (including modern formats like WebP and AVIF), applies lossless conversion or uses lossy compression settings that don’t affect the quality.
It’s perfect for small marketing teams who don’t have the time and know-how to optimise images manually and busy agencies who can’t afford the time to do it manually at scale.
We developed TIO to solve our own frustration with image optimizers. As a result, we were able to achieve results up to 35% file size reduction compared to other compressors. Going the extra mile helps ticking off the Google PageSpeed insights image checks, especially those for next-gen image formats.
How it works?
You upload your images as you normally do — one by one or in bulk, either way is fine. You can do it via the WordPress media library and by uploading directly into your pages.
We categorise what’s in the image to apply the right optimization settings. We use suitable compression and file format conversion, as well as remove unnecessary metadata.
As an example, screenshot compression makes sure to not sacrifice text sharpness, while plain illustrations with low colour depth use more aggressive compression since it won’t affect the quality nearly as much.
We optimise the source file, so WordPress thumbnails come pre-optimised as well.
Supported file formats
The only excluded file format is GIF. We support all other file formats that WordPress allows, including HEIC.
Try it for free
TIO allows you to generate one license key with 50 free image credits per website. That’s enough to test a few core pages and measure the impact.
<ol>
<li>Get a free license key at <a href="https://theimageoptimizer.com/key" rel="nofollow ugc">theimageoptimizer.com/key</a></li>
<li>Paste the key in Settings > TIO Image Optimizer</li>
<li>Upload images as usual — they are compressed automatically</li>
</ol>
Credit restoration for peace of mind
Uploaded an image by mistake or we didn’t optimise it to your liking? You can reclaim the credit straight from the WordPress Media Library, subject to our <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">Terms</a>.
And if we notice that your image was already optimal, we won’t charge a credit in the first place — nothing to reclaim there!
External Service Disclosure
This plugin relies on The Image Optimizer API, a third-party service hosted at <code>api.theimageoptimizer.com</code>, to compress images. When you upload an image with auto-compress enabled, the plugin sends the image file and your site URL to this API. The API returns a compressed version of the image, which replaces the original in your media library.
No data is collected or stored beyond what is needed to process the compression request and manage your credit balance.
<ul>
<li>Service website: <a href="https://theimageoptimizer.com" rel="nofollow ugc">theimageoptimizer.com</a></li>
<li>Terms of Service: <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">theimageoptimizer.com/terms</a></li>
<li>Privacy Policy: <a href="https://theimageoptimizer.com/privacy" rel="nofollow ugc">theimageoptimizer.com/privacy</a></li>
</ul>

TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web

Automatically compress and convert your images to modern formats (WebP, AVIF). Get a perfectly optimized image every time and speed up your website.

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SmallPict is the simplest way to speed up your WordPress site. We automatically compress and convert your images to modern formats (WebP & AVIF), making your pages load instantly without sacrificing visual quality.
Everything you need for a super fast WordPress website:
<ul>
<li>Simply Magical: Install, activate, and done. No confusing server configuration or complicated API keys.</li>
<li>Zero Server Load: Compression happens in our cloud, so your hosting server stays light and fast. Works with all hosting types.</li>
<li>Premium Quality: Smart AI technology ensures the smallest possible file size without sacrificing visual quality.</li>
<li>Your Images Stay Safe: We never store your images. After optimization, files go directly back to your WordPress — no copies kept on our servers.</li>
<li>Modern Formats: Automatically serves next-gen formats like WebP and AVIF (Pro) for superior speed.</li>
</ul>
Why SmallPict? 
* Faster WordPress website 
* Sharp images 
* No complex settings 
* Your images stay private
<h3>External services</h3>
This plugin connects to our 3rd-party external API to compress and optimize your uploaded images without impacting your local server performance.
<ul>
<li>Data sent: The plugin sends the raw uploaded image file along with your compression preferences (e.g., target format and quality level). This data is sent automatically in real-time every time you upload a new media file to the WordPress Media Library.</li>
<li>Service Details: The API receives the data, converting images to modern formats like WebP or AVIF based on your settings, and immediately returns the optimized image to your WordPress site. We do not permanently store or retain your images.</li>
<li>Terms of Service: https://smallpict.tuxnoob.com/en/terms</li>
<li>Privacy Policy: https://smallpict.tuxnoob.com/en/privacy</li>
</ul>

SmallPict

Slow WordPress website? SmallPict automatically reduces image sizes to make your site faster — without complex settings.

TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web vs SmallPict