Octanist

<p>Octanist is a conversion tracking platform that bridges online marketing with offline sales. This plugin is the official connector for WordPress.</p>
<h3>How it works</h3>
<p>The plugin acts as a first-party proxy for the Octanist pixel:</p>
<ul>
<li><strong>Pixel proxy.</strong> The tracking script is served from your own WordPress site (<code>/wp-json/oct/p</code>) and transparently fetched from Octanist in the background. No third-party domain, no DNS setup, no ad-blocker signal to match on.</li>
<li><strong>Event proxy.</strong> Events from the pixel POST to <code>/wp-json/oct/e</code>; the plugin forwards them to Octanist server-side, carrying along the real visitor IP, country, and user-agent.</li>
<li><strong>Server-side form capture.</strong> Form submissions from Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form are captured server-side via action hooks, more reliable than client-side interception, and works with AJAX submissions.</li>
</ul>
<h3>Setup</h3>
<ol>
<li>Install and activate the plugin.</li>
<li>Go to <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Octanist</strong>.</li>
<li>Paste your measurement ID.</li>
<li>Done.</li>
</ol>
<p>That’s it. No field mapping. No DNS configuration. Listener mode and consent mode are optional toggles.</p>
<h3>Data privacy</h3>
<ul>
<li><strong>Octanist account required.</strong> You need an active account at octanist.com.</li>
<li><strong>You are the data controller.</strong> Consent capture and privacy-policy disclosure are your responsibility. A consent management platform (CMP) is recommended.</li>
</ul>


First-party proxy for the Octanist pixel. Serves the tracking script from your own domain and captures form submissions server-side.

khanhvo

dloxton

<p>This Fathom Analytics <em>partner plugin</em> makes it easy to enable WordPress forms and pages as <a href="https://usefathom.com" rel="nofollow ugc">Fathom Analytics</a> Events with <em>no code</em>.</p>
<p>👉 Go to the official <a href="https://wordpress.org/plugins/fathom-analytics/" rel="ugc">Fathom Analytics plugin</a></p>
<h4>What does this companion plugin do?</h4>
<p>Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account.</p>
<p>Best of all <em>no technical knowledge is required</em> to implement events on your site.</p>
<h4>Key Features</h4>
<ul>
<li>No code event tracking for marketers and website owners</li>
<li>Common form plugins supported</li>
<li>Make any page or post an Event</li>
<li>Synchronized event names between website and analytics</li>
</ul>
<h4>Watch the setup walkthrough</h4>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/nyi7d1SMBeo?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<h4>This is not an official Fathom plugin</h4>
<p>This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc.</p>
<h4>⚠️ Warning BETA API in use</h4>
<p>This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur.</p>
<h4>Privacy Notices</h4>
<p>This plugin:</p>
<ul>
<li>does not track any users</li>
<li>stores plugin settings and event mappings in the WordPress database</li>
<li>sends data to the Fathom Analytics servers – more information can be found on <a href="https://usefathom.com" rel="nofollow ugc">Fathom Analytics</a> website</li>
</ul>
<h4>Demo</h4>
<p>You can find more information about the plugin, and see a demo and installation instructions on the <a href="https://fathomconversions.com" rel="nofollow ugc">Fathom Conversions website</a></p>
<h4>Requirements</h4>
<p>For this to work you will need a paid <a href="https://usefathom.com/ref/LBSJIU" rel="nofollow ugc">Fathom Analytics account</a> (get $10 off your first month with this link)</p>
<p>And a supported WordPress plugin listed below installed and active.</p>
<h4>Currently supported plugins</h4>
<ul>
<li><a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">Contact Form 7</a></li>
<li><a href="https://wordpress.org/plugins/wpforms-lite/" rel="ugc">WPForms</a> & <a href="https://wpforms.com/" rel="nofollow ugc">WPForms Pro</a></li>
<li><a href="https://www.gravityforms.com/" rel="nofollow ugc">Gravity Forms</a></li>
<li><a href="https://wordpress.org/plugins/ninja-forms/" rel="ugc">Ninja Forms</a> & <a href="https://ninjaforms.com/" rel="nofollow ugc">Ninja Forms Pro</a></li>
<li><a href="https://wordpress.org/plugins/fluentform/" rel="ugc">Fluent Forms</a> & <a href="https://fluentforms.com/" rel="nofollow ugc">Fluent Forms Pro</a></li>
<li><a href="https://woocommerce.com/" rel="nofollow ugc">WooCommmerce</a></li>
</ul>
<h3>For Developers</h3>
<p>Fathom Analytics Conversions provides hooks and helper functions so that plugin and theme developers can fire Fathom conversion events from their own code.</p>
<h4>Quick Start</h4>
<p>The simplest way to fire a conversion from your plugin:</p>
<pre><code>// Fire a basic conversion event.
add_action( 'wp_footer', function() {
    do_action( 'fac_track_event', 'My Custom Conversion' );
});

// Fire a conversion with a monetary value (in cents, e.g. 1999 = $19.99).
add_action( 'wp_footer', function() {
    do_action( 'fac_track_event', 'Premium Signup', 4999 );
});
</code></pre>
<p>The event name you pass here will appear in your Fathom Analytics dashboard. If the event doesn’t exist yet, Fathom will create it automatically on the first fire.</p>
<h4>PHP Helper Function</h4>
<p>You can also call the helper function directly:</p>
<pre><code>/**
 * fac_track_conversion( string $event_name, int $value = 0 )
 *
 * Outputs a fathom.trackEvent() script tag on the frontend.
 * Must be called during or before wp_footer output.
 *
 * @param string $event_name  Event name (shown in Fathom dashboard).
 * @param int    $value       Optional. Value in cents. Default 0.
 */

add_action( 'wp_footer', function() {
    if ( function_exists( 'fac_track_conversion' ) ) {
        fac_track_conversion( 'Booking Confirmed', 15000 );
    }
});
</code></pre>
<p>Both methods automatically check that Fathom Analytics is active and respect excluded user roles — you don’t need to add those checks yourself.</p>
<h4>Available Filters</h4>
<p>You can customize event names for built-in integrations using these filters:</p>
<ul>
<li><code>fac_woocommerce_order_title</code> — Customize the WooCommerce order event name. Default: “WooCommerce Order”.</li>
<li><code>fac_login_event_title</code> — Customize the login event name. Default: “WP Login”.</li>
<li><code>fac_registration_event_title</code> — Customize the registration event name. Default: “WP Registration”.</li>
<li><code>fac_lost_password_event_title</code> — Customize the lost password event name. Default: “WP Lost Password”.</li>
</ul>
<p>Example:</p>
<pre><code>add_filter( 'fac_woocommerce_order_title', function( $title ) {
    return 'Shop Purchase';
});
</code></pre>
<h4>Adding a Custom Integration to the Settings Page</h4>
<p>Use these filters and actions to add your own integration checkbox to the plugin’s settings page:</p>
<pre><code>// 1. Add a default option.
add_filter( 'fac4wp_global_default_options', function( $defaults ) {
    $defaults['integrate-my-plugin'] = false;
    return $defaults;
});

// 2. Add a checkbox to the Integration section.
add_filter( 'fac4wp_integrate_field_texts', function( $fields ) {
    $fields['integrate-my-plugin'] = [
        'label'           => 'My Plugin',
        'description'     => 'Track conversions from My Plugin.',
        'phase'           => 'fac4wp-phase-stable',
        'plugin_to_check' => 'my-plugin/my-plugin.php',
    ];
    return $fields;
});

// 3. Fire the conversion when your plugin's action completes.
add_action( 'wp_footer', function() {
    $options = get_option( 'fac4wp-options', [] );
    if ( ! empty( $options['integrate-my-plugin'] ) && my_plugin_conversion_happened() ) {
        do_action( 'fac_track_event', 'My Plugin Conversion' );
    }
});
</code></pre>
<h4>JavaScript API</h4>
<p>If you need to fire a Fathom event directly from JavaScript (e.g., after an AJAX action), you can call the Fathom tracking function directly. The Fathom Analytics script exposes a global <code>fathom</code> object:</p>
<pre><code>// Basic event
fathom.trackEvent('My JS Event');

// Event with monetary value (in cents)
fathom.trackEvent('My JS Event', { _value: 1999 });
</code></pre>
<p>Note: The <code>fathom</code> object is only available on the frontend when the Fathom Analytics plugin is active and the tracking script has loaded.</p>
<h4>Utility Functions</h4>
<p>These functions are available for checking the plugin state:</p>
<ul>
<li><code>is_fac_fathom_analytic_active()</code> — Returns <code>true</code> if Fathom Analytics tracking is active.</li>
<li><code>fac_fathom_is_excluded_from_tracking()</code> — Returns <code>true</code> if the current user’s role is excluded.</li>
<li><code>FAC_Options::get( $key )</code> — Retrieve a specific plugin option value.</li>
</ul>


Fathom Analytics Conversions

Easily add conversions in WordPress plugins to Fathom Analytics

Octanist vs Fathom Analytics Conversions